msgid "As a result, you will be able to manage your subscriptions like any other product, create your quotations and continue the sales flow to track the number of subscriptions you sell and manage the revenue they generate."
msgid "Go to :menuselection:`Subscriptions --> Subscription products` to learn how you can configure your own subscription products. You have the possibility to create a new product or edit an existing one. Once named, be careful to select the option *Can be sold* and deselect *Can be purchased*. For the product type, it is recommended to use *Service* for subscription products as they are non-material products that you provide to your customers. Finally, you can adapt your prices and also add an internal reference."
msgid "In the Sales tab, underneath the Subscriptions section, make sure the *Subscription products* option is activated. In fact, if you create a subscription product from the **Odoo Subscriptions** application, this option is selected by default. However, if you create a product from another application, it is not the case."
msgid "Be sure to check out our documentation on how to create, edit and manage your own :doc:`Subscription templates <../../subscriptions/configuration/subscription_templates>` before creating your own subscription products. Once created, check out our documentation on how to :doc:`Create a quotation using subscription products <../../subscriptions/sales_flow/create_a_quotation>`, to complete the sales flow."
msgid "Subscriptions simplify the business process. Indeed, subscribers never have to remember to renew their orders every month, which gives them the assurance that they will have everything they need before they actually need it."
msgid "Subscriptions provide much higher payment security for your business. They stabilize and maintain recurring revenue streams by guaranteeing monthly revenues and adding value to your business."
msgid "**Odoo Subscriptions** help you save time and money. Subscription templates can help you generate recurring invoices and manage renewals at a fast pace. With Odoo you have the possibility to create, edit, and manage your own subscription templates."
msgid "Go to :menuselection:`Subscriptions --> Configuration --> Subscription templates`. By default, Odoo suggests you two types of subscription (MON - Monthly subscription *vs* YEA - Yearly subscription). You can also create your own ones."
msgid "You can create a new template or edit an existing one. The first thing you need to do is give your template a name. After that, choose an *Invoicing period* and specify whether you would like to invoice your customers per *Days*, *Weeks*, *Months* or *Years*. On *Duration*, determine if the subscription must go on *Forever* (until it’s manually closed), or for a *Fixed amount* of time. Among the payment options, an additional field called *Invoice email* appears when you choose *Send*, *Send & try to charge* or *Send after successful payment*. This field allows you to add an invoice email template to your subscription templates."
msgid "For each template, you can also choose if you want your customers to be able to close their subscriptions or not. If enabled, you can set an *Automatic closing* limit and specify the *Group of subscription* and *Journal* options."
msgid "On each template, you can add your **Terms and Conditions**. Specifying terms and conditions is essential to set out important contractual points between the customers and the sellers (payment, refund policy, cancellation, complaints, etc.)."
msgid "Finally, if you want to know the basic running health status of your subscriptions, you also have access to a specific tab called **Health Check**. There, you can edit and create your own filters to define what is a subscription in good health *vs* bad health. The system automatically summarizes all the records corresponding to these filters and you are able to manage them in one click."
msgid "After creating your own subscription templates, be sure to check out our documentation on how to create, edit and manage your own :doc:`Subscription products <../../subscriptions/configuration/subscription_products>`, to complete the sales flow."
msgid "Now that your subscriptions are up and running, you want to stay up-to-date with your customers. Some automation would be appreciated since you would not want to go through the list of all your subscribers to check how things are going. This is what the *Automatic Alerts* feature is for."
msgid "For example, when customers subscribe to your magazine, you would probably want to send them an email to welcome them and express your gratitude. Or, if the satisfaction rate of your customers drops below 50%, you would probably want to schedule a call with them to understand the reasons for their dissatisfaction."
msgid "With **Odoo Subscriptions**, you can set automatic emails, create a \"Call\" task for one of your salespeople so that he/she can try to understand your customer's dissatisfaction, and finally, why not automatically send satisfaction surveys so customers can evaluate your services? All of that is now possible."
msgid "The following example shows how to create a new automatic alert to send satisfaction surveys to your customers, by email, after one month of subscription. To do so, go to :menuselection:`Subscriptions --> Configuration --> Alerts`, and create a new alert."
msgid "On the *Apply on* section, first give the alert a name. Then, you can choose to apply this alert on a subscription template, on a specific customer, or even on a specific product. If you want to add more specifications, you can also specify the value of your MRR, the change rate of your MRR over a certain period of time, the value of the satisfaction rate, and even the stage to which you want to apply this alert."
msgid "For the *Action* section, specify the *Action* and the *Trigger on*. If the *Trigger on* is set to *Modification*, the action is triggered every time there is a change or anything added to the subscription, and all the conditions on the *Apply on* section are met. Now, if the *Trigger on* is set to *Timed condition*, it means that the action is triggered based on the type of *Trigger date*. After that, you can choose your *Action*. You have the choice between *Create next activity*, *Set a tag on the subscription*, *Set a stage on the subscription*, *Mark as To Renew*, *Send an email to the customer* and *Send an SMS Text Message to the customer*."
msgid "In the example above, the *Trigger on* is set to *Timed condition*, therefore, a *Trigger date* and *Delay after trigger* need to be specified. And because the *Send an email to the customer* action was adopted, an *Email template* can be chosen."
msgid "As a result, this alert will send a rating survey after one month, to the customers who have purchased that specific product. The survey will appear in the chatter of your respective subscription."
msgid "This alert is applied to the *Rating Satisfaction* of your customers, and the action is triggered on *Timed condition*. If their satisfaction rate is lower than 50%, a salesperson contacts the customer. This action is automatically assigned to the salesperson who manages the subscription, and the due date is 5 days after the triggering of this action. This alert ensures that your clients are happy and that you are taking actions if they are not. It helps to keep your customer retention rates very high."
msgid "As we know, understanding how our business is going, and where it is going, is key to success. And particularly so when we offer subscription services or products."
msgid "Before getting to the heart of the matter, it is very important to recall certain essential concepts to the proper understanding of the following reports:"
msgid "**Monthly Recurring Revenue (MRR)**: MRR is arguably the most important metric for subscription businesses. It shows the monthly revenue earned with subscription-based products or services. It is a consistent number used to track all recurring revenue over time, in monthly increments."
msgid "**Annual Run-Rate (ARR)**: ARR is the yearly version of MRR, which is based on the current MRR, to estimate the coming year's performance. However, this estimation does not take variations and growth into account."
msgid "**Non-Recurring Revenue (NRR)**: NRR shows the revenue earned for everything else than subscription-based products or services. This includes gains of a rare or unique nature that are unlikely to occur in the ordinary course of businesses."
msgid "**Customer Retention**: Practices to engage existing customers to continue buying products or services from your business. Customer retention can be a challenge, because you must prove you are worthy of your customers' trust."
msgid "**Churn Rate**: Also known as the Rate of Attrition or Customer Churn, the churn rate can be defined, in this case, as the percentage of subscribers who discontinued their subscriptions within a given time period. We can distinguish two types of Churn:"
msgid "**Customer Lifetime Value (CLV)**: Indicates how much revenue can be expected for a customer during his/her entire contract. This approach emphasizes the importance of customer retention, shifting our focus from a quarterly or yearly approach to a long-term one."
msgid "Go to :menuselection:`Subscriptions --> Reporting --> Subscriptions`. From there, you can change the *Measures*. By default, Odoo uses the *Monthly Recurring Revenue*. In addition to that, you can choose *Quantity*, *Recurring Price*, *Yearly Recurring Revenue* and *Count*. For this example, *Quantity* is added. This way, you can review both of these measures at the same time. You can even *Group By Start Date* and, more precisely, by *Week*, to get a clear view of your report."
msgid "Go to :menuselection:`Subscriptions --> Reporting --> Retention`. The default measure applied is *Count*, but you can change to the appropriate one for you. For the example below, *Monthly Recurring Revenue* was chosen, and the *Month* periodicity remains intact. By using these criteria, you can see the progression of the retention from its start."
msgid "Go to :menuselection:`Subscriptions --> Reporting --> Revenue KPIs`. From there, you can check different KPIs: *Monthly Recurring Revenue*, *Net Revenue*, *Non-Recurring Revenue*, *Revenue per Subscription*, *Annual Run-Rate*, *Lifetime Value*, and more. You can also filter this information on subscriptions, companies, and sales teams. This is useful if you are looking for specific information."
msgid "The example below shows the *Monthly Recurring Revenue* detailed report. At the moment, there is no data, which is the typical scenario for a new business. But, as your company grows over the months, these graphs get populated with more and more data. Once again, you can filter these specific KPIs on subscriptions, companies, and sales teams."
msgid "Go to :menuselection:`Subscriptions --> Reporting --> Salesperson Dashboard`. This page gives you a summary of your *Monthly Recurring Revenue*, *Non-Recurring Revenue*, *Subscription modifications*, and *Non-Recurring Invoices* for each of your salespeople. You can choose the period you want to apply and the salesperson you want to analyze."
msgstr ""
#: ../../subscriptions/sales_flow.rst:3
msgid "Sales flow"
msgstr ""
#: ../../subscriptions/sales_flow/closing.rst:3
msgid "Close a subscription"
msgstr ""
#: ../../subscriptions/sales_flow/closing.rst:5
msgid "Losing a customer is always difficult, especially if you put a lot of effort into getting them to sign up for your products/services. However, many companies come up with dubious methods to reduce the probability of this happening."
msgstr ""
#: ../../subscriptions/sales_flow/closing.rst:14
msgid "If you adopt such methods, you are among companies that actively and indirectly spread the phobia of subscriptions, who do not think about how negatively dissatisfied customers could impact their business and, who frustrate the customers in a way or another. However, at some point, it is understandable that you do not want your customers to be involved in your subscription status."
msgstr ""
#: ../../subscriptions/sales_flow/closing.rst:19
msgid "If you do not adopt such methods, you are among companies that continue to evolve in a long-term subscription business model, especially in an era of ultra-fast communications between dissatisfied customers, and who retain their customers by making it easier for them to leave if they want to. By giving them the opportunity to close their own subscriptions, your customers do not feel trapped because they subscribed to your products/services."
msgstr ""
#: ../../subscriptions/sales_flow/closing.rst:25
msgid "In summary, the **Odoo Subscriptions** application gives you the **possibility to choose what you want to apply**. Indeed, you can decide whether to give your customers the option to close their subscriptions whenever they want to or to restrict this possibility. It depends on you and we will show you how to do that in our amazing application."
msgstr ""
#: ../../subscriptions/sales_flow/closing.rst:33
msgid "Go to :menuselection:`Subscriptions --> Configuration --> Subscription templates`. From there, you can create a new *Subscription template* or modify an existing one. When editing your template, underneath the Invoicing tab, you have the possibility to activate the option *Closable by customer*. Once enabled, this option gives your customers the right to close their own subscriptions."
msgstr ""
#: ../../subscriptions/sales_flow/closing.rst:43
msgid "Be sure to check out our documentation on how to :doc:`Use subscription templates <../../subscriptions/configuration/subscription_templates>` to fully understand the importance of this feature in a basic flow using the **Odoo Subscriptions** application."
msgstr ""
#: ../../subscriptions/sales_flow/closing.rst:49
msgid "Close your first subscription"
msgstr ""
#: ../../subscriptions/sales_flow/closing.rst:52
msgid "Administrator view"
msgstr ""
#: ../../subscriptions/sales_flow/closing.rst:54
msgid "Once confirmed, a quotation becomes a sales order and a new subscription is automatically created. Therefore, this subscription has the status *In progress*. From there, you have the possibility to close the subscription."
msgstr ""
#: ../../subscriptions/sales_flow/closing.rst:62
msgid "By using the smart button *Close*, you have to enter a close reason. For example, \"Subscription too expensive\", \"Subscription does not meet my requirements\", \"Subscription reached its end date\", etc. Immediately after confirming your close reason, you can observe that the status of the subscription is now *Closed* and that the close reason is mentioned on the subscription."
msgstr ""
#: ../../subscriptions/sales_flow/closing.rst:72
msgid "Customer view"
msgstr ""
#: ../../subscriptions/sales_flow/closing.rst:74
msgid "As previously explained in the *Administrator view* part, from the subscription form, you also have the possibility to visualize what your customers see when managing their subscriptions thanks to the *Customer preview* button. In this example, the customer has the choice to close his/her subscription whenever he/she wants to, due to the *Close Subscription* button."
msgstr ""
#: ../../subscriptions/sales_flow/closing.rst:83
msgid "By using this button, the customer can specify the reason for cancelling his/her subscription and he/she can even leave a message."
msgstr ""
#: ../../subscriptions/sales_flow/closing.rst:90
msgid "By confirming the cancellation, the customer is redirected to his/her portal. The administrator is informed of this modification. Indeed, the status of the subscription becomes *Closed* and a note appears in the chatter with the new stage, the end date, the close reason, and the closing text added by the customer."
msgstr ""
#: ../../subscriptions/sales_flow/closing.rst:100
msgid "Before closing a subscription, check out our documentation on how to :doc:`Create a quotation using subscription products <../../subscriptions/sales_flow/create_a_quotation>` to understand how subscriptions are managed in the **Odoo Subscriptions** application."
msgid "Selling a digital product or service gives instant gratification. However, you have to work hard for a new customer to make a purchase. It costs time and money. By convincing customers to sign up for a subscription, you maximize your income and streamline your cash flow. You can sell any type of product or service through a subscription business model."
msgid "Before creating your first quotation, be sure to check out our documentation on how to create and manage your own :doc:`Subscription templates <../../subscriptions/configuration/subscription_templates>` and on how to add :doc:`Subscription products <../../subscriptions/configuration/subscription_products>` to your templates."
msgid "Go to **Odoo Sales** and create a new quotation. Then, choose a customer and add a product. Be careful to select a product that you previously configured as a *Subscription product*."
msgid "When your quotation is ready, you have the possibility to send it to your customers or to confirm it. It is better to first *Send by email* the quotation to your customers to have their confirmation and, then, *Confirm* it in **Odoo Sales**. By clicking on *Customer preview*, you have an idea of what your customers will see when receiving your quotation."
msgid "From there, your customers have three choices: *Sign & Pay* the quotation, give you a *Feedback* or *Reject* the quotation. It appears that they are very happy and accept the option *Sign & Pay*. Then, they have to validate the order with a signature and by choosing a payment method. When it is done, you can check out the quotation in **Odoo Sales** and *Confirm* it."
msgid "Once confirmed, the quotation becomes a sales order and a new button appears, *Subscriptions*. Indeed, a subscription is automatically created."
msgid "By clicking on the *Subscriptions* button, you can see that the status of the subscription is *In progress*. From there, you will have three options: :doc:`Renew <../../subscriptions/sales_flow/renewals>`, :doc:`Close <../../subscriptions/sales_flow/closing>` or :doc:`Upsell <../../subscriptions/sales_flow/upselling>` your subscription."
msgid "In the top-right corner, you can see the status of the subscription. When a subscription is new and created from **Odoo Subscriptions**, the status is *Draft*. When a sales order has been validated, the status is *In progress*. Finally, when a customer decides to close his subscription, the status becomes *Closed*."
msgid "The key feature of a subscription business model is the recurring nature of payments. In this model, customers pay a recurring amount in exchange for access to a product or a service."
msgstr ""
#: ../../subscriptions/sales_flow/renewals.rst:14
msgid "Each subscriber experiences this renewal process monthly, annually, or sometimes more, depending on the duration of the contract. Most subscription companies choose to automate their renewal processes but, in some cases, manual subscription renewals are still the preferred option."
msgstr ""
#: ../../subscriptions/sales_flow/renewals.rst:18
msgid "With **Odoo Subscriptions**, you can have all your subscriptions in one application, suggest an automatic subscription renewal to your customers (as well as a manual one) and, finally, filter all your subscriptions and easily find those to renew (with the help of the tag *To renew*)."
msgstr ""
#: ../../subscriptions/sales_flow/renewals.rst:23
msgid "Renew your first subscription"
msgstr ""
#: ../../subscriptions/sales_flow/renewals.rst:25
msgid "Before renewing a subscription, be sure to check out our documentation on how to :doc:`Create a quotation <../../subscriptions/sales_flow/create_a_quotation>` using subscription products. Indeed, once confirmed, a quotation becomes a sales order and a new subscription is automatically created. Therefore, this subscription has the status *In progress*. From there, you have the possibility to renew the subscription. In the Other Info tab, underneath the To Renew section, you can activate the *To renew* option. When activated, a yellow tag automatically appears in the upper right corner of the subscription."
msgstr ""
#: ../../subscriptions/sales_flow/renewals.rst:38
msgid "The *To renew* tag is automatically ticked when a payment fails. This indicator also appears on the customer portal. To visualize that, you just have to click on the *Customer preview* button. The tag *To renew* appears on the top right corner."
msgstr ""
#: ../../subscriptions/sales_flow/renewals.rst:46
msgid "When a subscription needs to be renewed, you have the possibility to use a new button called *Renewal quotation*. By clicking on it, a new quotation is created. From there, start a basic sales flow allowing you to send the quotation by email to your customers or to confirm it. It is better to first *Send by email* the quotation to your customers in order to have their confirmation and, then, *Confirm* it in **Odoo Sales**."
msgstr ""
#: ../../subscriptions/sales_flow/renewals.rst:53
msgid "In the Chatter of this new quotation, it is mentioned that \"This renewal order has been created from the previous subscription\". Once confirmed by your customers, this quotation becomes a sales order and a new sale is mentioned in the upper right corner of the subscription."
msgstr ""
#: ../../subscriptions/sales_flow/renewals.rst:61
msgid "By clicking on the *Sales* button, you have a summary of your sales orders in a list view. The only difference between your two quotations is the description underneath the *Subscription Management* category. There, you can easily visualize which one is your renewal."
msgstr ""
#: ../../subscriptions/sales_flow/renewals.rst:70
msgid "Visualize your subscriptions to renew"
msgstr ""
#: ../../subscriptions/sales_flow/renewals.rst:72
msgid "Finally, if you want to visualize all your subscriptions and easily find those to renew, you can go to your *Subscriptions dashboard* and use the filter *To renew*."
msgstr ""
#: ../../subscriptions/sales_flow/upselling.rst:3
msgid "Upsell a subscription"
msgstr ""
#: ../../subscriptions/sales_flow/upselling.rst:5
msgid "Subscriptions are recurrent and go on indefinitely. As time passes by, our customers may want to modify them. We must then be able to adapt the prices or change the products’ quantities to accommodate their needs. Two situations can happen:"
msgstr ""
#: ../../subscriptions/sales_flow/upselling.rst:9
msgid "**Loyal customers:** This kind of customers already trust you as a brand. Therefore, you are confident regarding what you offer since they keep paying for your products and services. Consequently, it is easier to sell them something additional than it would be to a new customer."
msgid "**New customers:** For this kind of customers, you have to come with something new, something attractive. What about discounts? Typically, every subscription ends after a certain given time. Making these types of offers for new customers strengthens your relationships with them and also increases their retention."
msgid "As previously explained, to upsell a subscription to new customers, it is recommended to offer *Discounts*. To activate this option, go to :menuselection:`Sales --> Configuration --> Settings` and, under the *Pricing* category, you have the possibility to grant discounts on sales order lines."
msgid "Before upselling a subscription, be sure to check out our documentation on how to :doc:`Create a quotation <../../subscriptions/sales_flow/create_a_quotation>` using subscription products. Indeed, once confirmed, a quotation becomes a sales order and a new subscription is automatically created. Therefore, this subscription has the status *In progress*. From there, you have the possibility to upsell your subscription."
msgid "By using the smart button *Upsell*, you are able to create a new quotation with new subscription products and send it to your customers for approval."
msgid "When the quotation is confirmed by your customers, the products are added to the initial subscription. Quotation prices are, then, prorated to the remaining time of the current invoicing period."
msgid "Of course, before sending this new quotation to your customers, you can change the unit price, taxes, and, even the discount you want to offer. The smart button *Customer preview* is useful for mimicking the customer's reaction. In this case, we can confidently say that the customer will *Sign and pay* this new quotation. When it is done, you have to go back in edit mode, confirm the quotation, and click on the smart button *Subscriptions* to visualize all updates. From there, you can see that an additional line has been added to the subscription with the new extra service the customer wanted to purchase."
msgid "The only difference between your two sales orders is the description underneath the *Subscription Management* category. There, you can easily visualize which one is your upselling."
