[IMP] CRM: Convert leads to opps

closes odoo/documentation#8545

X-original-commit: 63636d0518
Signed-off-by: Samuel Lieber (sali) <sali@odoo.com>
Signed-off-by: Jessica Rogers (jero) <jero@odoo.com>
Co-authored-by: ksc-odoo <73958186+ksc-odoo@users.noreply.github.com>
Co-authored-by: ksc-odoo <73958186+ksc-odoo@users.noreply.github.com>
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jero-odoo 2024-04-01 15:13:10 -04:00 committed by Sam Lieber (sali)
parent d805a742ab
commit 0227f484f2
9 changed files with 40 additions and 64 deletions

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@ -2,8 +2,8 @@
Convert leads into opportunities Convert leads into opportunities
================================ ================================
*Leads* act as qualifying steps before an opportunity is created. This provides additional time *Leads* act as a qualifying step before an opportunity is created. This provides additional time to
before a potential opportunity is assigned to a sales person. review its potential, and gauge its viability, before the opportunity is assigned to a salesperson.
Configuration Configuration
============= =============
@ -15,8 +15,8 @@ and check the box labeled, :guilabel:`Leads`. Then, click :guilabel:`Save`.
:align: center :align: center
:alt: Leads setting on CRM configuration page. :alt: Leads setting on CRM configuration page.
Activating this feature adds a new menu, :guilabel:`Leads`, to the header menu bar at the top of the Activating this feature adds a new menu option, :guilabel:`Leads`, to the header bar, located along
screen. the top of the screen.
.. image:: convert/convert-leads-leads-menu.png .. image:: convert/convert-leads-leads-menu.png
:align: center :align: center
@ -24,8 +24,9 @@ screen.
Once the *Leads* setting has been activated, it applies to all sales teams by default. To turn off Once the *Leads* setting has been activated, it applies to all sales teams by default. To turn off
leads for a specific team, navigate to :menuselection:`CRM app --> Configuration --> Sales Teams`. leads for a specific team, navigate to :menuselection:`CRM app --> Configuration --> Sales Teams`.
Then, select a team from the list to open the record, and uncheck the :guilabel:`Leads` box. Once Then, select a team from the list to open that team's configuration page. Clear the
done, click :guilabel:`Save`. :guilabel:`Leads` checkbox, located beneath the :guilabel:`Sales Team` field, then click
:guilabel:`Save`.
.. image:: convert/convert-leads-leads-button.png .. image:: convert/convert-leads-leads-button.png
:align: center :align: center
@ -34,27 +35,41 @@ done, click :guilabel:`Save`.
Convert a lead into an opportunity Convert a lead into an opportunity
================================== ==================================
To convert a lead into an *opportunity*, navigate to :menuselection:`CRM --> Leads`, and click on a To convert a lead into an *opportunity*, navigate to :menuselection:`CRM app --> Leads`, and click
:guilabel:`Lead` from the list to open it. on a lead from the list to open it.
In the upper-left corner of the screen, click the :guilabel:`Convert to Opportunity` button, which .. warning::
opens a :guilabel:`Convert to opportunity` pop-up window. If a :guilabel:`Similar Leads` smart button appears at the top of the page for the lead, it
indicates a similar lead or opportunity already exists in the database. Before converting this
lead, click the smart button to confirm if the lead should be merged.
.. image:: convert/similar-leads-smart-button.png
:align: center
:alt: Close up of a lead with emphasis on the Similar Leads smart button.
Click the :guilabel:`Convert to Opportunity` button, located at the top-left of the page.
.. image:: convert/convert-leads-convert-opp-button.png .. image:: convert/convert-leads-convert-opp-button.png
:align: center :align: center
:alt: Create opportunity button on a lead record. :alt: Create opportunity button on a lead record.
On the :guilabel:`Convert to opportunity` pop-up window, in the :guilabel:`Conversion action` field, This opens a :guilabel:`Convert to opportunity` pop-up modal. Here, in the :guilabel:`Conversion
select the :guilabel:`Convert to opportunity` option. Action` field, select the :guilabel:`Convert to opportunity` option.
.. note:: .. note::
If a lead, or an opportunity, already exists in the database for this customer, Odoo To merge this lead with an existing similar lead or opportunity, select :guilabel:`Merge with
automatically suggests merging both leads/opportunities. For more information on merging leads existing opportunities` in the :guilabel:`Conversion Action` field. This generates a list of the
and opportunities, see the section on how to :ref:`merge leads similar leads/opportunities to be merged.
<sales/crm/acquire_leads/merge-leads>` below.
When merging, Odoo gives priority to whichever lead/opportunity was created in the system first,
merging the information into the first created lead/opportunity. However, if a lead and an
opportunity are being merged, the resulting record is referred to as an opportunity, regardless
of which record was created first.
Then, select a :guilabel:`Salesperson` and a :guilabel:`Sales Team` to which the opportunity should Then, select a :guilabel:`Salesperson` and a :guilabel:`Sales Team` to which the opportunity should
be assigned. be assigned. Neither field is required, though if a selection is made in the :guilabel:`Salesperson`
field, the :guilabel:`Sales Team` field is populated automatically, based on the salesperson's team
assignments.
If the lead has already been assigned to a salesperson or a team, these fields automatically If the lead has already been assigned to a salesperson or a team, these fields automatically
populate with that information. populate with that information.
@ -65,57 +80,18 @@ populate with that information.
Under the :guilabel:`Customer` heading, choose from the following options: Under the :guilabel:`Customer` heading, choose from the following options:
- :guilabel:`Create a new customer`: Choose this option to use the information in the lead to create - :guilabel:`Create a new customer`: choose this option to use the information in the lead to create
a new customer. a new customer record.
- :guilabel:`Link to an existing customer`: Choose this option, then select a customer from the - :guilabel:`Link to an existing customer`: choose this option, then select a customer from the
resulting drop-down menu, to link this opportunity to the existing customer record. resulting drop-down menu, to link this opportunity to an existing customer record.
- :guilabel:`Do not link to a customer`: Choose this option to convert the lead, but not link it to - :guilabel:`Do not link to a customer`: choose this option to convert the lead, but not link it to
a new or existing customer. a new or existing customer.
Lastly, when all configurations are complete, click :guilabel:`Create Opportunity`. Lastly, when all configurations are complete, click :guilabel:`Create Opportunity`.
.. _sales/crm/acquire_leads/merge-leads: To view the newly created opportunity, navigate to :menuselection:`CRM app --> My Pipeline`.
Merge leads and opportunities
=============================
Odoo automatically detects similar leads and opportunities by comparing the email addresses of the
associated contacts. If a similar lead/opportunity is found, a :guilabel:`Similar Lead` smart button
appears at the top of the lead/opportunity record.
.. image:: convert/convert-leads-similar-leads.png
:align: center
:alt: Similar leads smart button.
To compare the details of the similar leads/opportunities, click the :guilabel:`Similar Leads`
button. This opens a kanban view with only the similar leads/opportunities. Click into each card to
view the details for each lead/opportunity, and confirm if they should be merged.
.. important::
When merging, Odoo gives priority to whichever lead/opportunity was created in the system first,
merging the information into the first created lead/opportunity. However, if a lead and an
opportunity are being merged, the resulting record is referred to as an opportunity, regardless
of which record was created first.
After confirming that the leads/opportunities should be merged, return to the kanban view using
breadcrumbs, or by clicking the :guilabel:`Similar Lead` smart button. Click the :guilabel:`☰
(three vertical lines)` icon to change to list view.
Check the box on the left of the page for the leads/opportunities to be merged. Then, click the
:guilabel:`Action ⚙️ (gear)` icon at the top of the page, to reveal a drop-down menu. From that
drop-down menu, select the :guilabel:`Merge` option to merge the selected opportunities (or leads).
When :guilabel:`Merge` is selected from the :guilabel:`Action ⚙️ (gear)` drop-down menu, a
:guilabel:`Merge` pop-up window appears. In that pop-up window, decide to :guilabel:`Assign
opportunities to` a :guilabel:`Salesperson` and/or :guilabel:`Sales Team`.
Below those fields, the leads/opportunities to merge are listed, along with their related
information. To merge those selected leads/opportunities, click :guilabel:`Merge`.
.. note:: .. note::
When merging opportunities, no information is lost. Data from the other opportunity is logged in Some filters may need to be removed from the :guilabel:`Search...` bar on the top
the chatter, and the information fields, for reference. :guilabel:`Pipeline` page to view all opportunities.
.. image:: convert/convert-leads-merge.png
:align: center
:alt: Merge option from action menu in list view.

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