diff --git a/content/applications/sales/subscriptions/reports.rst b/content/applications/sales/subscriptions/reports.rst index 550a7cc8f..05a61372e 100644 --- a/content/applications/sales/subscriptions/reports.rst +++ b/content/applications/sales/subscriptions/reports.rst @@ -1,120 +1,406 @@ -======= -Reports -======= +==================== +Subscription reports +==================== -As we know, understanding how our business is going, and where it is going, is key to success. And -particularly so when we offer subscription services or products. +The Odoo *Subscriptions* application provides a series of reporting pages to help companies analyze +how subscriptions are performing. -Before getting to the heart of the matter, it is very important to recall certain essential -concepts to the proper understanding of the following reports: +On the *Subscriptions Analysis* reporting page, users can view specific data related to recurring +subscriptions, quantity of subscriptions, how many subscriptions are in progress or paused, and so +much more. -- **Monthly Recurring Revenue (MRR)**: MRR is arguably the most important metric for subscription - businesses. It shows the monthly revenue earned with subscription-based products or services. It - is a consistent number used to track all recurring revenue over time, in monthly increments. +The *Retention Analysis* reporting page provides an organized table of subscription retention +percentages over any period of time. -- **Annual Run-Rate (ARR)**: ARR is the yearly version of MRR, which is based on the current MRR, - to estimate the coming year's performance. However, this estimation does not take variations and - growth into account. +The *MRR Breakdown* reporting page clearly divides MRR (Monthly Recurring Revenue) and ARR (Annual +Recurring Revenue) metrics for subscriptions into various graphs, lists, and charts. -.. image:: reports/difference-between-MRR-and-ARR.png - :align: center - :alt: Difference between MRR and ARR in Odoo Subscriptions +And the *MRR Analysis* reporting page offers a time-based collection of analytics showcasing how +subscription MRR and ARR has changed over the course of any given period of time. -- **Non-Recurring Revenue (NRR)**: NRR shows the revenue earned for everything else than - subscription-based products or services. This includes gains of a rare or unique nature that are - unlikely to occur in the ordinary course of businesses. +Reporting page elements +======================= -- **Customer Retention**: Practices to engage existing customers to continue buying products or - services from your business. Customer retention can be a challenge, because you must prove you - are worthy of your customers' trust. +All subscription-based reporting pages can be accessed via the :guilabel:`Reporting` header menu in +the *Subscriptions* application. -- **Churn Rate**: Also known as the Rate of Attrition or Customer Churn, the churn rate can be - defined, in this case, as the percentage of subscribers who discontinued their subscriptions - within a given time period. We can distinguish two types of Churn: +The following describes elements found on each reporting page. - - **Logo Churn**: It corresponds to the subscription cancellation rate. +Filters and Group By +-------------------- - - **Revenue Churn**: It corresponds to the monthly recurring revenue loss rate. +Filters are used to narrow down metrics to show specific analytics, whereas groupings (via the +:guilabel:`Group By` option) are used to gather specific sections' data into groups for more +organized analysis. - .. example:: - Let's imagine a 2$ increase in a subscription service. +This section refers to both filters and groupings, as a combination of the two can be saved in the +:guilabel:`Favorites` section. - - We lost 3 customers out of the initial 20, which generates a **Logo Churn** of 15%. - - | Therefore, the 56$ of MRR difference out of the initial 600$ causes a **Revenue Churn** - | of 9,33%. +To modify the results being shown on any reporting page, click the :guilabel:`▼ (downward facing +arrow)` icon to the right of the search bar. Doing so reveals a drop-down menu of detailed filter +and grouping options. - .. image:: reports/difference-between-logo-churn-and-revenue-churn.png - :align: center - :alt: Difference between logo churn and revenue churn in Odoo Subscriptions +.. note:: + Multiple filter options and grouping options can be selected at once. - Reminder: even though they seem to evolve in the same direction most of the time, it might - not be the case all the time. +.. image:: reports/reporting-filter-options-dropdown.png + :align: center + :alt: The reporting filter drop-down menu of options in the Odoo Subscriptions application. -- **Customer Lifetime Value (CLV)**: Indicates how much revenue can be expected for a customer - during his/her entire contract. This approach emphasizes the importance of customer retention, - shifting our focus from a quarterly or yearly approach to a long-term one. +If desired, a filter or grouping (or combination of filters and/or groupings) can be saved in the +:guilabel:`Favorites` section of that drop-down menu. To do that, click the :guilabel:`▼ (downward +facing arrow)` icon beside :guilabel:`Save current search`, located beneath the +:guilabel:`Favorites` section. -Check out the different kinds of reports you can access from the **Odoo Subscriptions** -application. +That reveals a field to assign a title to the favorite filter. There are also two options beneath +the title field, as well: :guilabel:`Default filter` and :guilabel:`Shared`. -Subscriptions analysis report -============================= +Ticking the check box beside :guilabel:`Default filter` makes the newly-favorited filter the default +option for that reporting page. -Go to :menuselection:`Subscriptions --> Reporting --> Subscriptions`. From there, you can change -the *Measures*. By default, Odoo uses the *Monthly Recurring Revenue*. In addition to that, you -can choose *Quantity*, *Recurring Price*, *Yearly Recurring Revenue* and *Count*. For this example, -*Quantity* is added. This way, you can review both of these measures at the same time. You can even -*Group By Start Date* and, more precisely, by *Week*, to get a clear view of your report. +Ticking the box beside :guilabel:`Shared` makes the newly-favorited filter available to other users +in the database. -.. image:: reports/subscriptions-analysis-report.png - :align: center - :alt: Subscriptions analysis report in Odoo Subscriptions +.. note:: + The :guilabel:`Default filter` and :guilabel:`Shared` options are **not** required. Only *one* of + those options can be selected at a time. -Retention analysis report -========================= +To save that filter(s), click :guilabel:`Save` in the :guilabel:`Favorites` section of the drop-down +filter menu. -Go to :menuselection:`Subscriptions --> Reporting --> Retention`. The default measure applied is -*Count*, but you can change to the appropriate one for you. For the example below, -*Monthly Recurring Revenue* was chosen, and the *Month* periodicity remains intact. -By using these criteria, you can see the progression of the retention from its start. +When clicked, that saved filter appears beneath the :guilabel:`Favorites` column of the drop-down +filter menu, and a :guilabel:`⭐ (gold star)` icon appears beside the favorite filter's name in the +search bar. -.. image:: reports/retention-analysis-report.png - :align: center - :alt: Retention analysis report in Odoo Subscriptions +Views +----- -Revenue KPIs report -=================== +On the :guilabel:`Subscription Analysis`, :guilabel:`MRR Breakdown`, and :guilabel:`MRR Analysis` +reporting pages, three different view options are located in the upper-right corner. -Go to :menuselection:`Subscriptions --> Reporting --> Revenue KPIs`. From there, you can check -different KPIs: *Monthly Recurring Revenue*, *Net Revenue*, *Non-Recurring Revenue*, -*Revenue per Subscription*, *Annual Run-Rate*, *Lifetime Value*, and more. You can also filter this -information on subscriptions, companies, and sales teams. This is useful if you are looking for -specific information. +.. note:: + There are *no* other view options available on the :guilabel:`Retention Analysis` reporting page. -.. image:: reports/revenue-KPIs-report.png - :align: center - :alt: Revenue KPIs report in Odoo Subscriptions +The available view options, from left to right, are: -The example below shows the *Monthly Recurring Revenue* detailed report. At the moment, there is no -data, which is the typical scenario for a new business. But, as your company grows over the months, -these graphs get populated with more and more data. Once again, you can filter these specific KPIs -on subscriptions, companies, and sales teams. +- :guilabel:`Graph` +- :guilabel:`Pivot` +- :guilabel:`List` -.. image:: reports/detailed-MRR-report.png - :align: center - :alt: Detailed MRR report in Odoo Subscriptions +.. image:: reports/subscriptions-analysis-page-view-options.png + :align: center + :alt: The different view options available on the Subscriptions Analysis page. -Salesperson dashboard report -============================ +Each view has its own series of related view-specific visual options. -Go to :menuselection:`Subscriptions --> Reporting --> Salesperson Dashboard`. This page gives you a -summary of your *Monthly Recurring Revenue*, *Non-Recurring Revenue*, *Subscription modifications*, -and *Non-Recurring Invoices* for each of your salespeople. You can choose the period you want to -apply and the salesperson you want to analyze. +Graph view +~~~~~~~~~~ -.. image:: reports/salesperson-dashboard-report.png - :align: center - :alt: Salesperson dashboard report in Odoo Subscriptions +With the graph view selected, the following options appear between the search bar and visual +representation of the data. These graph-specific options are located to the right of the +:guilabel:`Measures` and :guilabel:`Insert in Spreadsheet` buttons. + +.. image:: reports/subscriptions-graph-specific-options.png + :align: center + :alt: The different graph view options in the Odoo Subscriptions application. + +The first three options, from left to right, represent different graph-related views. The remaining +options represent different ways to organize and visualize that specific graph-related data. + +From left to right, the specific graph-related view options are: + +- :guilabel:`Bar Chart`: showcases the data in a bar chart format. +- :guilabel:`Line Chart`: showcases the data in a line chart format. +- :guilabel:`Pie Chart`: showcases the data in a pie chart format. + +Each graph view option has its own series of specific visual options, which are represented by the +available buttons that appear to the right of the selected graph-related view option. + +When the :guilabel:`Bar Chart` graph view is selected, the following visual options are available: + +- :guilabel:`Stacked`: showcases the data in a stacked visual format. +- :guilabel:`Descending`: showcases the data in descending order. +- :guilabel:`Ascending`: showcases the data in ascending order. + +When the :guilabel:`Line Chart` graph view is selected, the following visual options are available: + +- :guilabel:`Stacked`: showcases the data in a stacked visual format. +- :guilabel:`Cumulative`: showcases the data in accumulated, increasing format. +- :guilabel:`Descending`: showcases the data in descending order. +- :guilabel:`Ascending`: showcases the data in ascending order. + +When the :guilabel:`Pie Chart` graph view is selected, there are no additional visual options. + +Pivot view +~~~~~~~~~~ + +With the pivot view selected, the subscription metrics are displayed in a data table, which can be +fully customized. + +The pivot data table can be customized using the options available in the :guilabel:`Measures` +drop-down menu and/or the filter options available in the filter drop-down menu (accessible via the +:guilabel:`▼ (downward facing arrow)` icon to the right of the search bar). + +There are three pivot-specific options available, located to the right of the :guilabel:`Measures` +drop-down menu and :guilabel:`Insert in Spreadsheet` button. + +.. image:: reports/subscriptions-pivot-view-options.png + :align: center + :alt: The pivot-specific view options available in the Odoo Subscriptions application. + +From left to right, those pivot-specific view options are: + +- :guilabel:`Flip axis`: the `x` and `y` axis of the pivot data table flip. +- :guilabel:`Expand all`: all the available rows and columns of the pivot data table expand fully. +- :guilabel:`Download xlsx`: the pivot data table is downloaded as an .xlsx file. + +List view +~~~~~~~~~ + +With the list view selected, the subscription metrics being analyzed are displayed in a simple list, +which can be fully customized by using any of the available filters in the drop-down filter menu +(accessible via the :guilabel:`▼ (downward facing arrow)` icon to the right of the search bar). + +.. note:: + With list view selected, the :guilabel:`Measures` drop-down menu and :guilabel:`Insert in + Spreadsheet` button are *not* available. + +Measures +-------- + +Each reporting page has its own metric-specific :guilabel:`Measures` drop-down menu of data-related +options to choose from, located in the upper-left corner, above the visual representation of +metrics. + +.. image:: reports/subscriptions-measures-drop-down.png + :align: center + :alt: The standard measures drop-down menu in the Odoo Subscriptions application. + +When clicked, a series of selectable measures become available, via a drop-down menu. When any of +the options are selected from a :guilabel:`Measures` drop-down menu, the chosen metrics related to +that specific measure appear on the reporting page. + +.. note:: + For more information on the different measures that can be utilized on each reporting page, refer + to the :ref:`specific reporting page breakdowns ` found below in + this documentation. + +Insert in spreadsheet +--------------------- + +Beside the :guilabel:`Measures` drop-down menu, there is an :guilabel:`Insert in Spreadsheet` +button. + +When clicked, the ability to add the configured data currently being showcased on the reporting page +into a new or pre-existing spreadsheet or dashboard becomes available, via a pop-up window. + +.. image:: reports/subscriptions-analysis-spreadsheet-popup.png + :align: center + :alt: The spreadsheet pop-up window of the Subscriptions Analysis page. + +Select the desired option from this pop-up window, then click :guilabel:`Confirm`. + +.. _subscriptions/reports/reporting: + +Reporting pages +=============== + +In the Odoo *Subscriptions* application, there are four different reporting pages available. + +To access, analyze, and customize various reports related to subscriptions, navigate to +:menuselection:`Subscriptions app`, and click the :guilabel:`Reporting` drop-down menu in the +header. + +Clicking :guilabel:`Reporting` in the header menu reveals a drop-down menu of the following +reporting pages: + +- :guilabel:`Subscriptions` +- :guilabel:`Retention` +- :guilabel:`MRR Breakdown` +- :guilabel:`MRR Timeline` + +Clicking any of those options reveals a separate, fully-customizable reporting page focusing on that +particular aspect of subscription data. + +The following is a breakdown of those four specific reporting pages. + +Subscriptions analysis +---------------------- + +To access the :guilabel:`Subscriptions Analysis` reporting page, navigate to +:menuselection:`Subscriptions app --> Reporting --> Subscriptions`. + +By default, the :guilabel:`Bar Chart` option, in the :guilabel:`Graph` view, is selected on the +:guilabel:`Subscriptions Analysis` reporting page. + +The following filters are also present in the search bar: :guilabel:`In Progress or Paused` and +:guilabel:`Recurring`. + +.. image:: reports/subscriptions-analysis-page-default.png + :align: center + :alt: The default view of the Subscriptions Analysis reporting page in Odoo Subscriptions. + +When the :guilabel:`Measures` drop-down menu on the :guilabel:`Subscriptions Analysis` page is +clicked, a series of metric-related options become available. + +.. image:: reports/subscriptions-analysis-measures.png + :align: center + :alt: The measures drop-down menu of the Subscriptions Analysis page. + +The metric-related options in the :guilabel:`Measures` drop-down menu on the +:guilabel:`Subscriptions Analysis` page are: + +- :guilabel:`Monthly Recurring` +- :guilabel:`Quantity` +- :guilabel:`Recurring Revenue` +- :guilabel:`Untaxed Total` +- :guilabel:`Yearly Recurring` +- :guilabel:`Count` + +.. note:: + The :guilabel:`Monthly Recurring` measure option is selected by default. + +When any of those available measures are clicked, Odoo displays that selected data on the reporting +page for further analysis. + +Retention analysis +------------------ + +To access the :guilabel:`Retention Analysis` reporting page, navigate to +:menuselection:`Subscriptions app --> Reporting --> Retention`. + +The :guilabel:`Retention Analysis` reporting page differs from the other *Subscriptions* app +reporting pages, in that it does *not* provide any additional view options. The data on this page is +only presented in a customizable data chart. + +.. image:: reports/subscriptions-retention-analysis-page-default.png + :align: center + :alt: The default view of the Retention Analysis reporting page in Odoo Subscriptions. + +When the :guilabel:`Measures` drop-down menu on the :guilabel:`Retention Analysis` reporting page is +clicked, a series of metric-related options become available. + +.. image:: reports/subscriptions-retention-analysis-measures.png + :align: center + :alt: The measures drop-down menu of the Retention Analysis page. + +The metric-related options in the :guilabel:`Measures` drop-down menu on the :guilabel:`Retention +Analysis` reporting page are: + +- :guilabel:`Amount to invoice` +- :guilabel:`Margin` +- :guilabel:`Margin (%)` +- :guilabel:`Prepayment percentage` +- :guilabel:`Shipping Weight` +- :guilabel:`Unpaid Amount` +- :guilabel:`Count` + +.. note:: + The :guilabel:`Count` measure option is selected by default. + +To the right of the :guilabel:`Measures` drop-down menu on the :guilabel:`Retention Analysis` page +is an additional drop-down menu containing different time periods. The default time period is +:guilabel:`Month`. + +When clicked, a drop-down menu of various time period options become available. + +.. image:: reports/subscriptions-retention-analysis-time-periods.png + :align: center + :alt: The time period drop-down menu of the Retention Analysis page. + +The time period options are: + +- :guilabel:`Day` +- :guilabel:`Week` +- :guilabel:`Month` +- :guilabel:`Year` + +When a time period option from this drop-down menu is selected, the :guilabel:`Retention Analysis` +reporting page showcases data for the configured measures and filters within that time period. + +To the right of the time period drop-down menu, there is a download button, which allows the user to +download the data presented on the :guilabel:`Retention Analysis` page as an Excel file. + +MRR breakdown +------------- + +To access the :guilabel:`MRR Breakdown` reporting page, navigate to :menuselection:`Subscriptions +app --> Reporting --> MRR Breakdown`. + +By default, the data displayed on the :guilabel:`MRR Breakdown` reporting page is in graph view, +with the :guilabel:`Bar Chart` option and the :guilabel:`Stacked` option selected. + +There is also a default filter in the search bar for :guilabel:`Event Date: Month > Event Type`. + +.. image:: reports/subscriptions-mrr-breakdown-default.png + :align: center + :alt: The default appearance of the MRR Breakdown reporting page in Odoo Subscriptions. + +When the :guilabel:`Measures` drop-down menu on the :guilabel:`MRR Breakdown` reporting page is +clicked, a series of metric-related options become available. + +.. image:: reports/subscriptions-mrr-breakdown-measures.png + :align: center + :alt: The default appearance of the MRR Breakdown reporting page in Odoo Subscriptions. + +The metric-related options in the :guilabel:`Measures` drop-down menu on the :guilabel:`MRR +Breakdown` reporting page are: + +- :guilabel:`Active Subscriptions Change` +- :guilabel:`ARR Change` +- :guilabel:`MRR Change` +- :guilabel:`Count` + +.. note:: + The :guilabel:`MRR Change` measure option is selected by default. + +.. tip:: + To make a different measure option the default, first, select the desired measure from the + :guilabel:`Measures` drop-down menu. Then, click the :guilabel:`(downward facing arrow)` icon in + the search bar to open the mega menu of filters and groupings. + + In the :guilabel:`Favorites` column, click the :guilabel:`(downward facing arrow)` icon beside + :guilabel:`Save current search` to reveal a field, where a title can be entered, along with two + checkboxes::guilabel:`Default filter` and :guilabel:`Shared`. + + Tick the box for :guilabel:`Default filter`, and click :guilabel:`Save`. + + That newly-chosen measure option is now the default option that appears when this reporting page + is accessed. + +MRR analysis +------------ + +To access the :guilabel:`MRR Analysis` reporting page, navigate to :menuselection:`Subscriptions +app --> Reporting --> MRR Timeline`. + +By default, the data displayed on the :guilabel:`MRR Analysis` reporting page is in graph view, with +the :guilabel:`Line Chart` option, :guilabel:`Stacked` option, and :guilabel:`Cumulative` option +selected. + +There is also a default filter in the search bar for :guilabel:`Event Date: Month`. + +.. image:: reports/subscriptions-mrr-analysis-default.png + :align: center + :alt: The default appearance of the MRR Analysis reporting page in Odoo Subscriptions. + +When the :guilabel:`Measures` drop-down menu on the :guilabel:`MRR Analysis` reporting page is +clicked, a series of metric-related options become available. + +.. image:: reports/subscriptions-mrr-analysis-measures.png + :align: center + :alt: The default appearance of the MRR Analysis reporting page in Odoo Subscriptions. + +The metric-related options in the :guilabel:`Measures` drop-down menu on the :guilabel:`MRR +Analysis` reporting page are: + +- :guilabel:`Active Subscriptions Change` +- :guilabel:`ARR Change` +- :guilabel:`MRR Change` +- :guilabel:`Count` + +.. note:: + The :guilabel:`MRR Change` measure option is selected by default. .. seealso:: - :doc:`../subscriptions` diff --git a/content/applications/sales/subscriptions/reports/detailed-MRR-report.png 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