diff --git a/subscriptions.rst b/subscriptions.rst index 06c34d0a2..aa82b32a5 100644 --- a/subscriptions.rst +++ b/subscriptions.rst @@ -9,5 +9,3 @@ Subscriptions subscriptions/configuration subscriptions/sales_flow - subscriptions/reporting - diff --git a/subscriptions/reporting.rst b/subscriptions/reporting.rst deleted file mode 100644 index 90d09e099..000000000 --- a/subscriptions/reporting.rst +++ /dev/null @@ -1,8 +0,0 @@ -========= -Reporting -========= - -.. toctree:: - :titlesonly: - - reporting/subscription_reports \ No newline at end of file diff --git a/subscriptions/reporting/media/reports_1.png b/subscriptions/reporting/media/reports_1.png deleted file mode 100644 index 18d801cfb..000000000 Binary files a/subscriptions/reporting/media/reports_1.png and /dev/null differ diff --git a/subscriptions/reporting/media/reports_2.png b/subscriptions/reporting/media/reports_2.png deleted file mode 100644 index c028dd53c..000000000 Binary files a/subscriptions/reporting/media/reports_2.png and /dev/null differ diff --git a/subscriptions/reporting/subscription_reports.rst b/subscriptions/reporting/subscription_reports.rst deleted file mode 100644 index 8d00529c1..000000000 --- a/subscriptions/reporting/subscription_reports.rst +++ /dev/null @@ -1,61 +0,0 @@ -================================= -Discover our subscription reports -================================= - -As we now know well enough, understanding how our business is going and where it is going is the key -to success. This is even more the case when we offer subscription services or products. - -Before getting to the heart of the matter, it is very important to recall certain concepts essential -to the proper understanding of the following reports: - -- **Monthly Recurring Revenue (MRR)**: MRR is arguably the most important metric for subscription - businesses. Indeed, it shows the revenue earned with subscription-based products or services every - single month. It is a consistent number that you can use to track all your recurring revenue over - time, in monthly increments. - -- **Annual Run-Rate (ARR)**: ARR is the yearly version of MRR. Based on the current MRR, you can estimate - the coming year's performance with the Annual Run-Rate. However, this estimation does not take - variations and growth into account. - -.. image:: media/reports_1.png - :align: center - :alt: Difference between MRR and ARR in Odoo Subscriptions - -- **Non-Recurring Revenue (NRR)**: NRR shows the revenue earned for everything else than subscription-based - products or services. This includes gains of a rare or unique nature that are unlikely to occur in - the ordinary course of businesses. - -- **Customer Retention**: This concept consists of engaging existing customers to continue buying - products or services from your business. As you may know, customer retention is quite a challenge - because you must prove yourselves worthy of your customers' trust. - -- **Churn Rate**: Also known as the rate of attrition or customer churn, the churn rate can be defined, - in this case, as the percentage of service subscribers who discontinue their subscriptions within a - given time period. We can distinguish two types of Churn: - - - **Logo Churn**: It corresponds to the subscription cancellation rate. - - - **Revenue Churn**: It corresponds to the monthly recurring revenue loss rate. - - .. note:: - Let's imagine an increase of 2$ on a service subscription. - - - We loss three customers out of the initial 20 which gives us a **Logo Churn** of 15%. - - - Therefore, the 56$ of MRR difference out of the initial 600$ gives us a **Revenue Churn** of 9,33%. - - .. image:: media/reports_2.png - :align: center - :alt: Difference between logo churn and revenue churn in Odoo Subscriptions - - As a reminder, though they seem to evolve in the same direction most of the time, it might not be - the case all time. - -- **Customer Lifetime Value (CLV)**: Very important measure which indicates how much revenue can be - expected for a customer during his/her entire contract. This approach emphasizes the importance of - customer retention, shifting our focus from a quarterly or yearly approach to a long-term vision. - -Check out the different kinds of reports you can access from the **Odoo Subscriptions** application. - -Subscription analysis report -============================ \ No newline at end of file