diff --git a/_static/banners/social_marketing.jpg b/_static/banners/social_marketing.jpg new file mode 100644 index 000000000..59dde8af8 Binary files /dev/null and b/_static/banners/social_marketing.jpg differ diff --git a/applications.rst b/applications.rst index d65ad68ad..d539dee7d 100644 --- a/applications.rst +++ b/applications.rst @@ -22,3 +22,4 @@ Applications general iot mobile/firebase + social_marketing diff --git a/social_marketing.rst b/social_marketing.rst new file mode 100644 index 000000000..1eceed5f5 --- /dev/null +++ b/social_marketing.rst @@ -0,0 +1,11 @@ +:banner: banners/social_marketing.jpg + +================ +Social Marketing +================ + +.. toctree:: + :titlesonly: + + social_marketing/social_marketing + \ No newline at end of file diff --git a/social_marketing/social_marketing.rst b/social_marketing/social_marketing.rst new file mode 100644 index 000000000..0bdfb0959 --- /dev/null +++ b/social_marketing/social_marketing.rst @@ -0,0 +1,8 @@ +=============== +Advanced Topics +=============== + +.. toctree:: + :titlesonly: + + social_marketing/social_marketing \ No newline at end of file diff --git a/social_marketing/social_marketing/media/social_marketing01.png b/social_marketing/social_marketing/media/social_marketing01.png new file mode 100644 index 000000000..933f582b2 Binary files /dev/null and b/social_marketing/social_marketing/media/social_marketing01.png differ diff --git a/social_marketing/social_marketing/media/social_marketing02.png b/social_marketing/social_marketing/media/social_marketing02.png new file mode 100644 index 000000000..d4729b984 Binary files /dev/null and b/social_marketing/social_marketing/media/social_marketing02.png differ diff --git a/social_marketing/social_marketing/media/social_marketing03.png b/social_marketing/social_marketing/media/social_marketing03.png new file mode 100644 index 000000000..be1c60f3e Binary files /dev/null and b/social_marketing/social_marketing/media/social_marketing03.png differ diff --git a/social_marketing/social_marketing/media/social_marketing04.png b/social_marketing/social_marketing/media/social_marketing04.png new file mode 100644 index 000000000..d0c31e794 Binary files /dev/null and b/social_marketing/social_marketing/media/social_marketing04.png differ diff --git a/social_marketing/social_marketing/media/social_marketing05.png b/social_marketing/social_marketing/media/social_marketing05.png new file mode 100644 index 000000000..18e885ffc Binary files /dev/null and b/social_marketing/social_marketing/media/social_marketing05.png differ diff --git a/social_marketing/social_marketing/social_marketing.rst b/social_marketing/social_marketing/social_marketing.rst new file mode 100644 index 000000000..dd5f2634a --- /dev/null +++ b/social_marketing/social_marketing/social_marketing.rst @@ -0,0 +1,110 @@ +Social Marketing +================ + +One of the biggest challenges of a company is to engage efficiently with +their community. Odoo Social helps you to meet your audience with the +help of several supports: social media, push notifications, or live chat +request. + +Add your social media and create your feed +------------------------------------------ + +You first need to add your social media accounts. To do that, add a +Stream and choose your social media account. You’ll need to grant +permissions to Odoo Social Marketing application. + +.. image:: media/social_marketing01.png + :align: center + +Once it’s done, you’ll be redirected to your Feed and a column will be +automatically added with the publications of your freshly added +account. You can then add new streams to your Feed and customize your +Kanban view as you like. + +.. image:: media/social_marketing02.png + :align: center + +| Adding social media accounts to your Feed will also add some KPIs on + it: + +- Audience: Number of followers of your channel + +- Engagement: Number of times people have engaged with your posts + +- Stories: Number of times people who have engaged with your channel + have created stories on their friend’s or follower’s feed (Shares, Retweet,..) + +You can access more information by clicking on the “Insights” link: this +will lead you to statistics of the selected social medium. + +Publish content +--------------- + +To publish content on your social media accounts or send a push +notification to your subscribed users, either go to your Feed and click +on New Post, or use the “Posts” menu and create it from there. Select +all the accounts where you want to post your content, write your post +and get an instant preview of how it will look when published. + +If you select the push notifications, you’ll get some additional fields +on the form that will allow you to complete the push notifications +configuration and choose your segment between all your subscribed users. +You can also send push notifications via the Visitors menu, as explained +in the previous paragraph. + +Enable push notifications on your website +----------------------------------------- + +The push notifications system uses a Firebase account, configured by +default. This feature allows you to send push notifications to your +website’s visitors after they subscribed to it. To enable push +notifications on your website, go to the Website application Settings, +and configure the notifications permission request. + +.. image:: media/social_marketing03.png + :align: center + +Once it’s done, a popup will appear to your website’s visitors, asking +them to allow push notifications. As soon as they subscribe to it, you +can start sending them push notifications through the Visitors menu. You +can either send it individually or target a bigger segment by selecting +multiple visitors in the list view (e.g. all the visitors that visited +your Homepage). + +Interact with your online visitors +----------------------------------- + +You can monitor your online visits via the Visitors menu. You’ll see +every visitors that landed on one of your tracked pages (you can +configure your tracked pages in the Website application), online or +offline. Your online visitors will be authenticated if they’re linked to +a lead or an existing partner. You will be able to contact them with an +email, a message sms, a push notification (if they have subscribed to +it), or even send them a live chat request that they will receive on +their next move on one of your tracked pages (if you installed the Live +Chat application). + +.. image:: media/social_marketing04.png + :align: center + +Configure your own Facebook and Twitter developer accounts +---------------------------------------------------------- + +By default, the Social application is already configured with a Facebook +and Twitter developer accounts but you can use your own if necessary. +Activate the developer mode, go to Configuration > Settings and enter +your own API keys. + +.. image:: media/social_marketing05.png + :align: center + +Configure your own Firebase API +------------------------------- + +By default, a Firebase project is running on your database so there’s no +need to configure it. If you have multiple websites, every website will +be linked to a different Firebase project. If you need to configure your +own Firebase project, please go to :menuselection:`Website --> Configuration --> Settings` Web Push Notifications section. + + +