[IMP] Update URL Handling -> end

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@ -478,25 +478,13 @@ searches in Google. The more keywords are used the better.
.. note::
If your website is in multiple languages, you can use the Promote
tool for every language of a single page;
In terms of SEO, content is king. Thus, blogs play an important role in
your content strategy. In order to help you optimize all your blog post,
Odoo provides a page that allows you to quickly scan the meta tags of
all your blog posts.
.. image:: media/seo11.png
:align: center
.. note::
This /blog page renders differently for public visitors that are
not logged in as website administrator. They do not get the warnings and
keyword information.
tool for every language of a single page.
Sitemap
-------
Odoo will generate a ``/sitemap.xml`` file automatically for you. For
The sitemap points out pages to index to search engine robots.
Odoo generates a ``/sitemap.xml`` file automatically for you. For
performance reasons, this file is cached and updated every 12 hours.
By default, all URLs will be in a single ``/sitemap.xml`` file, but if you
@ -512,20 +500,20 @@ Every sitemap entry has 4 attributes that are computed automatically:
- ``<lastmod>`` : last modification date of the resource, computed
automatically based on related object. For a page related to a
product, this could be the last modification date of the product
or the page
or the page.
- ``<priority>`` : modules may implement their own priority algorithm based
on their content (example: a forum might assign a priority based
on the number of votes on a specific post). The priority of a
static page is defined by it's priority field, which is
normalized. (16 is the default)
normalized (16 is the default).
Structured Data Markup
----------------------
Structured Data Markup is used to generate Rich Snippets in search
engine results. It is a way for website owners to send structured data
to search engine robots; helping them to understand your content and
to search engine robots; helping them understand your content and
create well-presented search results.
Google supports a number of rich snippets for content types, including:
@ -543,18 +531,28 @@ and rating of a product:
robots.txt
----------
Odoo automatically creates a ``/robots.txt`` file for your website. Its
content is:
When indexing your website, search engines take a first look at the
general indexing rules of the a``/robots.txt`` file (allowed robots,
sitemap path, etc.). Odoo automatically creates it. Its content is:
User-agent: \*
Sitemap: https://www.odoo.com/sitemap.xml
Content is king
It means that all robots are allowed to index your website
and there is no other indexing rule than specified in the sitemap
to be found at following address.
You can customize the file *robots* in developer mode from
*Settings --> Technical --> User Interface --> Views*
(exclude robots, exclude some pages, redirect to a custom Sitemap).
Make the Model Data of the view *Non Updatable* to not reset the
file after system upgrades.
Content is King
===============
When it comes to SEO, content is usually king. Odoo provides several
modules to help you build your contents on your website:
modules to help you build your website contents:
- **Odoo Slides**: publish all your Powerpoint or PDF presentations.
Their content is automatically indexed on the web page. Example:
@ -574,23 +572,41 @@ modules to help you build your contents on your website:
.. note::
The 404 page is a regular page, that you can edit like any other
page in Odoo. That way, you can build a great 404 page to redirect to
the top content of your website.
the top content of your website when visitors get lost in invalid URLs.
Social Features
===============
Twitter Cards
-------------
Social media is built for mass sharing. If lots of people share your content
on social media, then it's likely more people will link to it,
and links are a huge factor for SEO ranking.
Odoo does not implement twitter cards yet. It will be done for the next
version.
Odoo embeds several tools to share content through social media:
Social Network
--------------
Odoo allows to link all your social network accounts in your website.
All you have to do is to refer all your accounts in the **Settings** menu of
the **Website Admin** application.
Odoo allows to link all your social network accounts in your website footer.
All you have to do is to refer all your accounts in your company settings.
Social Share
------------
Drop the building block *Share* on any page you want your visitors to share.
Facebook Page
-------------
Drop the building block *Facebook Page* to display a widget of your Facebook
business page and encourage visitors to follow it.
You can display the timeline, the next events and the messages.
Twitter Scroller
----------------
Display the Twitter feeds with customer satifaction on your website.
THis will increase the number of tweets and shares.
Test Your Website
=================