[IMP] install/maintain: add section about search engine indexation
task-3179504 closes odoo/documentation#3603 Signed-off-by: Antoine Vandevenne (anv) <anv@odoo.com>
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@ -45,6 +45,36 @@ All domain names are referenced in the **Domain Name System**, or **DNS**, which
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directory for the Internet. There are many DNS servers, so any modification to the DNS can take up
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to 72 hours to propagate worldwide on all servers.
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.. _domain-name/indexing:
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Indexing of domain names by search engines
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------------------------------------------
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Search engines, such as Google and Bing, rely on web crawlers (:dfn:`robots that explore and analyze
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the web`) to index all websites and their related domain names. These crawlers discover new URLs
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thanks to links on known web pages. As a result, search engines should index domain names
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automatically after a while, as long as their URLs are mentioned elsewhere on the Internet.
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Improving the appearance and positioning of web pages on search engines is a practice named "Search
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Engine Optimization" (SEO).
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.. tip::
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Adding relevant content, optimizing metadata, and building high-quality backlinks can all help
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improve a website's search engine visibility.
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Some search engines provide tools for web admins, such as
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`Google Search Console <https://search.google.com/search-console>`_ and
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`Bing Webmaster Tools <https://www.bing.com/webmasters>`_, to help you analyze and improve your
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page ranking. To use these services, you must prove that you are the owner of your domain name. One
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way to verify the ownership of your domain name is by adding a DNS record. You can do this for
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:ref:`domain names registered with Odoo <domain-name/odoo-manage>` and for domain names managed by
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other providers.
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.. seealso::
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- :doc:`/applications/websites/website/optimize/seo`
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- `Google Search Console Help - Verify your site ownership <https://support.google.com/webmasters/answer/9008080>`_
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- `Bing Webmaster Tools - Add and Verify site <https://www.bing.com/webmasters/help/add-and-verify-site-12184f8b>`_
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.. _domain-name/odoo-register:
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Register a free domain name with Odoo
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@ -319,7 +349,7 @@ In the :guilabel:`Domain` field, fill in the web address of your website (e.g.,
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If both addresses are already indexed, it may take some time before Google removes the indexation
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of the second address. You may also try using the `Google Search Console
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<https://search.google.com/search-console/welcome>`_ to fix this.
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<https://search.google.com/search-console>`_ to fix this.
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.. seealso::
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- :doc:`/applications/general/email_communication/email_servers`
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