diff --git a/website/optimize/seo.rst b/website/optimize/seo.rst index 2f7356173..3f744949a 100644 --- a/website/optimize/seo.rst +++ b/website/optimize/seo.rst @@ -294,7 +294,7 @@ URLs Structure A typical Odoo URL will look like this: -https://www.mysite.com/fr\_FR/shop/product/my-great-product-31 +- https://www.mysite.com/fr\_FR/shop/product/my-great-product-31 With the following components: @@ -330,32 +330,23 @@ an example, the following URLs all do a 301 redirect to the above URL: - http://mysite.com/fr\_FR/shop/product/other-product-name-31 (old product name) -This could be useful to easily get shorter version of an URL and handle -efficiently 301 redirects when the name of your product changes over -time. - Some URLs have several dynamic parts, like this one (a blog category and -a post): +a post): - https://www.odoo.com/blog/company-news-5/post/the-odoo-story-56 In the above example: -- Company News: is the title of the blog +- *Company News* is the title of the blog -- The Odoo Story: is the title of a specific blog post +- *The Odoo Story* is the title of a specific blog post When an Odoo page has a pager, the page number is set directly in the URL (does not have a GET argument). This allows every page to be indexed -by search engines. Example: +by search engines. Example: - https://www.odoo.com/blog/page/3 -.. note:: - Having the language code as fr\_FR is not perfect in terms of SEO. - Although most search engines treat now "\_" as a word separator, it has - not always been the case. We plan to improve that for Odoo 10. - Changes in URLs & Titles ------------------------ @@ -377,32 +368,30 @@ Will automatically redirect to : In short, just change the title of a blog post or the name of a product, and the changes will apply automatically everywhere in your website. The -old link still works for links coming from external website. (with a 301 -redirect to not lose the SEO link juice) +old link still works for links coming from external websites, with a 301 +redirect to not lose the SEO link juice. HTTPS ----- -As of August 2014, Google started to add a ranking boost to secure -HTTPS/SSL websites. So, by default all Odoo Online instances are fully +Search engines boost ranking of secure HTTPS/SSL websites. +So, by default all Odoo Online instances are fully based on HTTPS. If the visitor accesses your website through a non HTTPS url, it gets a 301 redirect to its HTTPS equivalent. -Links: nofollow strategy +Links: Nofollow Strategy ------------------------ -Having website that links to your own page plays an important role on -how your page ranks in the different search engines. The more your page -is linked from external and quality websites, the better is it for your -SEO. +The more a page is linked from external and quality websites, +the better it is for your SEO. -Odoo follows the following strategies to manage links: +Here are Odoo strategies to manage links: -- Every link you create manually when creating page in Odoo is +- Every link you add to your website is "dofollow", which means that this link will contribute to the SEO Juice for the linked page. -- Every link created by a contributor (forum post, blog comment, ...) +- Every link posted by a contributor (forum post, blog comment, etc.) that links to your own website is "dofollow" too. - But every link posted by a contributor that links to an external @@ -411,19 +400,19 @@ Odoo follows the following strategies to manage links: which have a bad reputation. - Note that, when using the forum, contributors having a lot of Karma - can be trusted. In such case, their links will not have a + can be trusted. In such case, their links will not have any ``rel="nofollow"`` attribute. -Multi-language support +Multi-Language Support ====================== -Multi-language URLs +Multi-Language URLs ------------------- If you run a website in multiple languages, the same content will be available in different URLs, depending on the language used: -- https://www.mywebsite.com/shop/product/my-product-1 (English version = default) +- https://www.mywebsite.com/shop/product/my-product-1 (main language, English here) - https://www.mywebsite.com\/fr\_FR/shop/product/mon-produit-1 (French version) @@ -431,38 +420,36 @@ In this example, fr\_FR is the language of the page. You can even have several variations of the same language: pt\_BR (Portuguese from Brazil) , pt\_PT (Portuguese from Portugal). -Language annotation +Language Annotation ------------------- -To tell Google that the second URL is the French translation of the +To let search engines know that the second URL is the French translation of the first URL, Odoo will add an HTML link element in the header. In the HTML - section of the English version, Odoo automatically adds a link -element pointing to the other versions of that webpage; + section of the main version, Odoo automatically adds a link +element pointing to the translated versions of that webpage; - With this approach: -- Google knows the different translated versions of your page and will - propose the right one according to the language of the visitor - searching on Google +- Search engines will redirect to th right language according to the + visitor language. -- You do not get penalized by Google if your page is not translated - yet, since it is not a duplicated content, but a different +- You do not get penalized by search engines if your page is not translated + yet. Indeed, it's not a duplicated content, but a different version of the same content. -Language detection +Language Detection ------------------ -When a visitor lands for the first time at your website (e.g. -yourwebsite.com/shop), his may automatically be redirected to a -translated version according to his browser language preference: (e.g. -yourwebsite.com/fr\_FR/shop). +When a visitor lands for the first time on your website (e.g. +yourwebsite.com/shop), they may automatically be redirected to a +translated version according to their browser language preference: (e.g. +yourwebsite.com/fr\_FR/shop). -Odoo redirects visitors to their prefered language only the first time -visitors land at your website. After that, it keeps a cookie of the -current language to avoid any redirection. +Next time, it keeps a cookie of the current language to +avoid any redirection. To force a visitor to stick to the default language, you can use the code of the default language in your link, example: @@ -479,13 +466,12 @@ Titles, Keywords and Description Every web page should define the ````, ``<description>`` and ``<keywords>`` meta data. These information elements are used by search engines to rank and categorize your website according to a specific search query. So, it -is important to have titles and keywords in line with what people search -in Google. +is important to have titles and keywords in line with what people seek. -In order to write quality meta tags, that will boost traffic to your -website, Odoo provides a **Promote** tool, in the top bar of the website -builder. This tool will contact Google to give you information about -your keywords and do the matching with titles and contents in your page. +In order to write quality content and boost your traffic, Odoo provides +a keyword finder. For each keyword, you see how it is used through the content +(H1, H2, page title, page description, page content) and what are the related +searches in Google. The more keywords are used the better. .. image:: media/seo10.png :align: center