[ADD] ecommerce: cross and upselling page

Adding a cross/upselling page for the ecommerce section. Forward to
master.

closes odoo/documentation#3578

Taskid: 3142720
X-original-commit: 4db98bd840
Signed-off-by: Aarab Tom (toaa) <toaa@odoo.com>

content/applications/websites/ecommerce/managing_products.rst

@@ -10,3 +10,4 @@ Products
    managing_products/products
    managing_products/catalog
    managing_products/variants
+   managing_products/cross_upselling

content/applications/websites/ecommerce/managing_products/cross_upselling.rst

@@ -0,0 +1,86 @@
+===========================
+Cross-selling and upselling
+===========================
+
+Any sales process is an opportunity to maximize revenues. **Cross-selling and upselling** are sales
+techniques consisting in selling customers additional or more expensive products and services than
+what they were originally shopping for. It is a great way to maximize the value of each one of your
+customers.
+
+**Cross-selling** can be done via **two** features:
+
+- :ref:`Optional products <cross_upselling/optional>` upon **adding to cart**;
+- :ref:`Accessory products <cross_upselling/accessory>` on the **checkout page**.
+
+**Upselling** is only done via :ref:`alternative products <cross_upselling/alternative>` on the
+**product page**.
+
+Cross-selling
+=============
+
+.. _cross_upselling/optional:
+
+Optional products
+-----------------
+
+**Optional products** are suggested when customers click :guilabel:`Add to cart`, either from the
+**product page** or **catalog page**. Upon clicking, a pop-up window opens with the
+**optional products** displayed in the :guilabel:`Available Options` section.
+
+.. image:: cross_upselling/cross_upselling-cart.png
+   :align: center
+   :alt: Optional products cross-selling
+
+To enable **optional products** go to :menuselection:`Website --> eCommerce --> Products`,
+select a product, go to the :guilabel:`Sales` tab, and enter the products you wish to feature in the
+:guilabel:`Optional Products` field. Optional products are **linked** to the product(s) they are set
+up with on the **product template**. They only appear when that product is added to the cart.
+
+.. tip::
+   You can also access the :guilabel:`Sales` tab of the **product template** by selecting a product
+   on your **main shop page** and clicking :guilabel:`Product` in the top-right corner.
+
+.. _cross_upselling/accessory:
+
+Accessory products
+------------------
+
+**Accessory products** are displayed in the :guilabel:`Suggested Accessories` section before
+processing to checkout at the :guilabel:`Review Order` step.
+
+.. image:: cross_upselling/cross_upselling-checkout.png
+   :align: center
+   :alt: Suggested accessories at checkout during cart review
+
+To enable **accessory products**, go to :menuselection:`Website --> eCommerce --> Products`, select
+a product, go to the :guilabel:`Sales` tab, and enter the products you wish to feature in the
+:guilabel:`Accessory Products` field. Suggested accessory products are **linked** to the product(s)
+they are set up with on the **product template**. They only appear when that product is at the
+checkout process review.
+
+Upselling
+=========
+
+.. _cross_upselling/alternative:
+
+Alternative products
+--------------------
+
+**Alternative products** are suggested on the **product page** and usually incentivize customers to
+buy a more expensive variant or product than the one they were initially shopping for.
+
+.. image:: cross_upselling/cross_upselling-alternative.png
+   :align: center
+   :alt: Alternative products on the product page
+
+To enable **alternative products**, go to :menuselection:`Website --> eCommerce --> Products`,
+select a product, go to the :guilabel:`Sales` tab, and enter the products you wish to feature in the
+:guilabel:`Alternative Products` field. Then, go to the related **product page** by clicking
+:guilabel:`Go To Website`, and click :menuselection:`Edit`. Stay on the :guilabel:`Blocks` tab, and
+scroll down to the :guilabel:`Dynamic Content` section. Then, drag and drop the :guilabel:`Products`
+building block anywhere on the **product page**.
+
+When placed, in :guilabel:`Edit` mode, click the **block** to access various settings for that
+:guilabel:`Products` building block. In the :guilabel:`Filter` field, select :guilabel:`Alternative
+Products`. You can configure several additional settings, such as how many elements are displayed
+(:guilabel:`Fetched Elements`), the :guilabel:`Template` used, etc.

content/applications/websites/ecommerce/maximizing_revenue.rst

@@ -7,8 +7,6 @@ Maximize my revenue
 .. toctree::
    :titlesonly:
 
-   maximizing_revenue/upselling
-   maximizing_revenue/cross_selling
    maximizing_revenue/reviews
    maximizing_revenue/pricing
    maximizing_revenue/promo_code

content/applications/websites/ecommerce/maximizing_revenue/cross_selling.rst

@@ -1,68 +0,0 @@
-==============================================
-Cross-selling: Accessory and Optional Products
-==============================================
-
-Any sales process is an opportunity to maximize revenues. For example, with an extended warranty
-or some accessories.
-
-To do so, you can use **Cross-selling**, a sales technique consisting in selling a customer
-something in addition to the product or service they were originally shopping for. It is a great way
-to maximize the value of each one of your customers.
-
-It can be done via two different features:
-
-- :ref:`Accessory products <cross_selling/accessory>` on the checkout page.
-- :ref:`Optional products <cross_selling/optional>` on a new :guilabel:`Add to Cart` screen.
-
-.. _cross_selling/accessory:
-
-Accessory Products
-==================
-
-**Accessory Products** are products that are displayed when customers review their cart before
-paying. As an example, you could suggest a mouse or a keyboard when someone buys a computer.
-
-To add *Accessory Products*, go to :menuselection:`Website --> Products --> Products` and, under
-the :guilabel:`Sales Tab`, add your products to the :guilabel:`Accessory Products` field.
-
-.. image:: cross_selling/accessory-product.png
-   :align: center
-   :alt: Add an accessory product to product form.
-
-Now, go to your website and add the product to your cart. On the payment step, you can see your
-accessory products suggested to the customer.
-
-.. image:: cross_selling/accessory-product-customer-view.png
-   :align: center
-   :alt: See of payment view and accessory product suggestion.
-
-.. seealso::
-   `Odoo Tutorials: Alternative, Accessory, and Optional Products
-   <https://www.odoo.com/slides/slide/alternative-accessory-and-optional-products-637>`_.
-
-.. _cross_selling/optional:
-
-Optional Products
-=================
-
-**Optional products** are products directly related to an item. Each time the product is added to a
-cart, a pop-up appears, suggesting other products to buy.
-
-To enable optional products, go to :menuselection:`Website --> Configuration --> Settings` and tick
-:guilabel:`Optional Products`. Then, go to :menuselection:`Website --> Products --> Products` and
-open the item you want to add an optional product to. In the :guilabel:`Sales tab` of that product,
-add as many optional products as you want.
-
-.. image:: cross_selling/optional-product.png
-   :align: center
-   :alt: Add an optional product to product form.
-
-From now, when a customer adds this product to their cart, a pop-up appears and suggests also adding
-the optional product(s).
-
-.. image:: cross_selling/cross-selling-pop-up.png
-   :align: center
-   :alt: Pop-up with optional products appears.
-
-.. seealso::
-   - :doc:`upselling`

content/applications/websites/ecommerce/maximizing_revenue/upselling.rst

@@ -1,23 +0,0 @@
-====================================================
-How to sell pricier alternative products (upselling)
-====================================================
-
-In order to maximize your revenue, suggesting pricier alternative products is
-strongly advised for basic items. That way, your customer will spend more time
-browsing your catalog.
-
-.. image:: upselling/upsell_web.png
-   :align: center
-
-To do so:
-
-* Select such *Alternative Products* in the *Sales* tab of the product detail form.
-  3 alternatives are fine! Don't publish too many otherwise your customers will be confused.
-
-.. image:: upselling/upsell.png
-   :align: center
-
-* Turn on *Alternative Products* from the *Customize* menu of the product web page.
-
-.. image:: upselling/upsell_publish.png
-   :align: center

redirects/16.0.txt

@@ -21,7 +21,8 @@ applications/finance/payment_acquirers/wire_transfer.rst applications/finance/pa
 applications/websites/ecommerce/getting_started/catalog.rst applications/websites/ecommerce/managing_products/catalog.rst                        # /getting_started/catalog -> /managing_products/catalog
 applications/websites/ecommerce/getting_started/product_page.rst applications/websites/ecommerce/managing_products/products.rst                  # /getting_started/product_page -> /managing_products/products
 applications/websites/ecommerce/shopper_experience/payment_acquirer.rst applications/websites/ecommerce/shopper_experience/payment_providers.rst # payment_acquirer -> payment_providers
-
+applications/websites/ecommerce/maximizing_revenue/upselling.rst applications/websites/ecommerce/products/cross_upselling.rst                    # /maximizing_revenue/upselling -> /products/cross_upselling
+applications/websites/ecommerce/maximizing_revenue/cross_selling.rst applications/websites/ecommerce/products/cross_upselling.rst                # /maximizing_revenue/cross_selling -> /products/cross_upselling
 
 # developer/reference/frontend