diff --git a/content/applications/sales/subscriptions/reporting/subscription_reports.rst b/content/applications/sales/subscriptions/reporting/subscription_reports.rst index c014c8317..81554b887 100644 --- a/content/applications/sales/subscriptions/reporting/subscription_reports.rst +++ b/content/applications/sales/subscriptions/reporting/subscription_reports.rst @@ -36,19 +36,19 @@ concepts to the proper understanding of the following reports: - **Revenue Churn**: It corresponds to the monthly recurring revenue loss rate. - .. admonition:: - Let's imagine a 2$ increase in a subscription service. + .. example:: + Let's imagine a 2$ increase in a subscription service. - - We lost 3 customers out of the initial 20, which generates a **Logo Churn** of 15%. - - | Therefore, the 56$ of MRR difference out of the initial 600$ causes a **Revenue Churn** - | of 9,33%. + - We lost 3 customers out of the initial 20, which generates a **Logo Churn** of 15%. + - | Therefore, the 56$ of MRR difference out of the initial 600$ causes a **Revenue Churn** + | of 9,33%. - .. image:: media/difference-between-logo-churn-and-revenue-churn.png - :align: center - :alt: Difference between logo churn and revenue churn in Odoo Subscriptions + .. image:: media/difference-between-logo-churn-and-revenue-churn.png + :align: center + :alt: Difference between logo churn and revenue churn in Odoo Subscriptions - Reminder: even though they seem to evolve in the same direction most of the time, it might not - be the case all the time. + Reminder: even though they seem to evolve in the same direction most of the time, it might + not be the case all the time. - **Customer Lifetime Value (CLV)**: Indicates how much revenue can be expected for a customer during his/her entire contract. This approach emphasizes the importance of customer retention,