[ADD] website: document about link tracker (#685)

website/optimize.rst

@@ -8,6 +8,7 @@ Optimize
    optimize/seo
    optimize/google_analytics
    optimize/google_analytics_dashboard
+   optimize/link_tracker
 
 
 

website/optimize/link_tracker.rst

@@ -0,0 +1,56 @@
+=============================================
+Track clicks and visitors using Link Trackers
+=============================================
+
+Link Trackers allow you to track your marketing campaigns (emails, banner ads, blog posts, social
+media posts, affiliate links, etc.). This way, you are able to identify your best traffic sources
+and make informed decisions about the distribution of your marketing budget.
+
+Configuration
+=============
+
+Go to :menuselection:`Website --> Configuration --> Settings` and activate *Link Trackers*.
+
+.. image:: media/enable_link_tracker.png
+   :align: center
+   :alt: View of Website settings page emphasizing the link trackers field in Odoo Website
+
+Set up traceable URLs
+---------------------
+
+Go to :menuselection:`Website --> Go to website --> Promote --> Track this page`. Here, you are able
+to get a specific tracked URL based on the campaign, medium, and source being used.
+
+.. image:: media/link_tracker_fields.png
+   :align: center
+   :alt: View of the link traker fields for Odoo Website
+
+- **URL**: url of the page you want to track (e.g. the home page or a product's page).
+- **Campaign**: context of your link (e.g. a special promotion).
+- **Medium**: channel used to share (deliver) your link (e.g. an email or a Facebook ad).
+- **Source**: platform where the traffic originates (e.g. Google or Twitter).
+
+Now, click on *Get tracked link* to generate a URL that you can post or send by the source you have
+decided on.
+
+Follow-up on tracked links
+==========================
+
+To look at statistics of your links, go to :menuselection:`Website --> Go to website --> Promote
+--> Track this page`. Besides being able to see the *Most Clicked* and *Recently Used* links, click
+on *Stats* to see complete statistics about the number of clicks and the country of origin of those
+clicks.
+
+.. image:: media/links_statistics.png
+   :align: center
+   :alt: View of the tracked list emphasizing the statistics buttons in Odoo Website
+
+.. tip::
+
+   #. You can also access the link tracker by typing *odoo.com/r* on your browser.
+   #. Activate the developer mode (:menuselection:`Settings --> Activate the developer mode`) and
+      get access to the *Link Tracker* module and its back-end functionalities.
+   #. Integrated with :doc:`Google Analytics <google_analytics>`, those trackers allow you to see
+      the number of clicks and visitors to keep you on top of your marketing campaigns.
+   #. The integration with the :doc:`CRM <../../crm/track_leads/prospect_visits>` application allows
+      you to understand where your leads and opportunities are coming from.