diff --git a/content/applications/websites/ecommerce/maximizing_revenue/cross_selling.rst b/content/applications/websites/ecommerce/maximizing_revenue/cross_selling.rst index 6e221fa8e..53fd2cc80 100644 --- a/content/applications/websites/ecommerce/maximizing_revenue/cross_selling.rst +++ b/content/applications/websites/ecommerce/maximizing_revenue/cross_selling.rst @@ -1,55 +1,68 @@ -============================================================= -How to sell accessories and optional products (cross-selling) -============================================================= +============================================== +Cross-selling: Accessory and Optional Products +============================================== -You sell computers. Why not stimulating your customers to buy a top-notch -screen or an extra-warranty? That's the goal of cross-selling functionalities: +Any sales process is an opportunity to maximize revenues. For example, with an extended warranty +or some accessories. -* Accessory products on checkout page, -* Optional products on a new *Add to Cart* screen (not installed by default). +To do so, you can use **Cross-selling**, a sales technique consisting in selling a customer +something in addition to the product or service they were originally shopping for. It is a great way +to maximize the value of each one of your customers. -Accessory products when checking out -==================================== +It can be done via two different features: -Accessories (e.g. for computers: mouse, keyboard) show up when the customer -reviews the cart before paying. +- :ref:`Accessory products ` on the checkout page. +- :ref:`Optional products ` on a new :guilabel:`Add to Cart` screen. -.. image:: cross_selling/cross_sell_accessory_web.png +.. _cross_selling/accessory: + +Accessory Products +================== + +**Accessory Products** are products that are displayed when customers review their cart before +paying. As an example, you could suggest a mouse or a keyboard when someone buys a computer. + +To add *Accessory Products*, go to :menuselection:`Website --> Products --> Products` and, under +the :guilabel:`Sales Tab`, add your products to the :guilabel:`Accessory Products` field. + +.. image:: cross_selling/accessory-product.png :align: center + :alt: Add an accessory product to product form. -Select accessories in the *Sales* tab of the product detail page. +Now, go to your website and add the product to your cart. On the payment step, you can see your +accessory products suggested to the customer. -.. image:: cross_selling/cross_sell_accessory.png +.. image:: cross_selling/accessory-product-customer-view.png :align: center + :alt: See of payment view and accessory product suggestion. -.. note:: - There is an algorithm to figure out the best accessories to display in case - several items are added to cart. If any item is the accessory of several products - added to cart, it is most likely that it will be atop the list of suggested accessories. +.. seealso:: + `Odoo Tutorials: Alternative, Accessory, and Optional Products + `_. -Optional products when adding to cart -===================================== +.. _cross_selling/optional: -Optional products are directly related to the item added to cart (e.g. for computers: -warranty, OS software, extra components). Whenever the main product is added to cart, -such a new screen pops up as an extra step. +Optional Products +================= -.. image:: cross_selling/cross_sell_optional_web.png +**Optional products** are products directly related to an item. Each time the product is added to a +cart, a pop-up appears, suggesting other products to buy. + +To enable optional products, go to :menuselection:`Website --> Configuration --> Settings` and tick +:guilabel:`Optional Products`. Then, go to :menuselection:`Website --> Products --> Products` and +open the item you want to add an optional product to. In the :guilabel:`Sales tab` of that product, +add as many optional products as you want. + +.. image:: cross_selling/optional-product.png :align: center + :alt: Add an optional product to product form. -To publish optional products: +From now, when a customer adds this product to their cart, a pop-up appears and suggests also adding +the optional product(s). -* Install *eCommerce Optional Products* addon in *Apps* menu. Remove the default filter to - search on addons as well, otherwise only main apps show up. - -.. image:: cross_selling/cross_sell_optional_install.png +.. image:: cross_selling/cross-selling-pop-up.png :align: center + :alt: Pop-up with optional products appears. -* Select optional items from the *Sales* tab of the product detail form. - -.. image:: cross_selling/cross_sell_optional.png - :align: center - -.. note:: - The quantity of optional items added to cart is the same than the main item. - +.. seealso:: + - :doc:`upselling` \ No newline at end of file diff --git a/content/applications/websites/ecommerce/maximizing_revenue/cross_selling/accessory-product-customer-view.png b/content/applications/websites/ecommerce/maximizing_revenue/cross_selling/accessory-product-customer-view.png new file mode 100644 index 000000000..4482b714b Binary files /dev/null and b/content/applications/websites/ecommerce/maximizing_revenue/cross_selling/accessory-product-customer-view.png differ diff --git a/content/applications/websites/ecommerce/maximizing_revenue/cross_selling/accessory-product.png b/content/applications/websites/ecommerce/maximizing_revenue/cross_selling/accessory-product.png new file mode 100644 index 000000000..2542fc724 Binary files /dev/null and b/content/applications/websites/ecommerce/maximizing_revenue/cross_selling/accessory-product.png differ diff --git a/content/applications/websites/ecommerce/maximizing_revenue/cross_selling/cross-selling-pop-up.png b/content/applications/websites/ecommerce/maximizing_revenue/cross_selling/cross-selling-pop-up.png new file mode 100644 index 000000000..04ea9a4be Binary files /dev/null and b/content/applications/websites/ecommerce/maximizing_revenue/cross_selling/cross-selling-pop-up.png differ diff --git a/content/applications/websites/ecommerce/maximizing_revenue/cross_selling/cross_sell_accessory.png b/content/applications/websites/ecommerce/maximizing_revenue/cross_selling/cross_sell_accessory.png deleted file mode 100644 index 5cd7c093a..000000000 Binary files a/content/applications/websites/ecommerce/maximizing_revenue/cross_selling/cross_sell_accessory.png and /dev/null differ diff --git a/content/applications/websites/ecommerce/maximizing_revenue/cross_selling/cross_sell_accessory_web.png b/content/applications/websites/ecommerce/maximizing_revenue/cross_selling/cross_sell_accessory_web.png deleted file mode 100644 index abe9249de..000000000 Binary files a/content/applications/websites/ecommerce/maximizing_revenue/cross_selling/cross_sell_accessory_web.png and /dev/null differ diff --git a/content/applications/websites/ecommerce/maximizing_revenue/cross_selling/cross_sell_optional.png b/content/applications/websites/ecommerce/maximizing_revenue/cross_selling/cross_sell_optional.png deleted file mode 100644 index 9afbcc935..000000000 Binary files a/content/applications/websites/ecommerce/maximizing_revenue/cross_selling/cross_sell_optional.png and /dev/null differ diff --git a/content/applications/websites/ecommerce/maximizing_revenue/cross_selling/cross_sell_optional_install.png b/content/applications/websites/ecommerce/maximizing_revenue/cross_selling/cross_sell_optional_install.png deleted file mode 100644 index be76bb41c..000000000 Binary files a/content/applications/websites/ecommerce/maximizing_revenue/cross_selling/cross_sell_optional_install.png and /dev/null differ diff --git a/content/applications/websites/ecommerce/maximizing_revenue/cross_selling/cross_sell_optional_web.png b/content/applications/websites/ecommerce/maximizing_revenue/cross_selling/cross_sell_optional_web.png deleted file mode 100644 index dea3dbbae..000000000 Binary files a/content/applications/websites/ecommerce/maximizing_revenue/cross_selling/cross_sell_optional_web.png and /dev/null differ diff --git a/content/applications/websites/ecommerce/maximizing_revenue/cross_selling/optional-product.png b/content/applications/websites/ecommerce/maximizing_revenue/cross_selling/optional-product.png new file mode 100644 index 000000000..825ad8b8b Binary files /dev/null and b/content/applications/websites/ecommerce/maximizing_revenue/cross_selling/optional-product.png differ