[IMP] email marketing: remove future tense

email_marketing/overview/mailing_lists.rst

@@ -1,16 +1,17 @@
 =======================
 Work with Mailing Lists
 =======================
-Mailing lists could be a goldmine for your company’s marketing department as they can provide leads
+
+Mailing lists can be a goldmine for your company’s marketing department as they can provide leads
 for sales, focus groups for testing new products, and consumers to provide feedback on satisfaction,
 for example.
 
-Create Mailing lists
+Create mailing lists
-=====================
+====================
+
 Go to :menuselection:`Mailing lists --> Mailing lists --> Create`. Enable the option *Is Public* to
 make the list visible for users when unsubscribing.
 
-
 .. image:: media/mailing1.png
    :align: center
    :alt: Mailing lists in Odoo Email Marketing
@@ -18,32 +19,28 @@ make the list visible for users when unsubscribing.
 Once your mailing list is created, you can manually add contacts clicking on *Create*. *Import* a
 list of contacts if you have it from a previous tool.
 
-
 Linking a mailing list to my website
 -------------------------------------
+
 | Create a mailing list called Newsletter, as you use this strategy to advertise and communicate new
   ideas to subscribers interested in listening.
 | Go to your *Website*, add a *Newsletter* block and choose the respective mailing list.
 
-
 .. image:: media/mailing2.png
    :align: center
    :alt: Mailing lists in Odoo Email Marketing
 
+Contacts
+--------
 
-Check all the contacts of your mailing list(s)
-----------------------------------------------
 Under :menuselection:`Mailing Lists --> Mailing List Contacts` see a list of all contacts under all
 your mailing lists, and the ones you individually created here.
 
-
 .. image:: media/mailing3.png
    :align: center
    :alt: Mailing lists in Odoo Email Marketing
 
-
+Open a contact form to see or add different mailing lists to which the contact is or will be part of.
-Open a contact to see or add different mailing lists to which the contact is or will be part of.
-
 
 .. image:: media/mailing4.png
    :align: center

email_marketing/overview/manage_unsubscriptions.rst

@@ -1,33 +1,33 @@
 ====================================
 Manage Unsubscriptions and Blacklist
 ====================================
+
 It is best practice, and legally required, to allow recipients to unsubscribe from mailing lists
 as you do not want your audience to think that your company is using any tactics that are dishonest
 or spammy.
 
 Enable the Blacklist feature
 ============================
-Go to :menuselection:`Configuration --> Settings` and enable the option *Blacklist Option when
-unsubscribing*.
 
+Go to :menuselection:`Configuration --> Settings` and enable the option *Blacklist Option when
+Unsubscribing*.
 
 .. image:: media/manage1.png
    :align: center
    :alt: Blacklist in Odoo Email Marketing
 
-Now, once the user clicks on the *Unsubscribe* link on your email, he will be redirected to the
+Now, once the user clicks on the *Unsubscribe* link on your email, he is redirected to the
 following page:
 
-.. note::
-   After clicking the unsubscribe button when using the test feature, you will be sent to 
-   an error page (error 403 - Access Denied). If you want to be sure the link is working properly, 
-   you should create your mass mail and then send it only to a personal email.
-
 .. image:: media/manage2.png
    :align: center
    :height: 350
    :alt: Blacklist in Odoo Email Marketing
 
+.. note::
+   After clicking on the unsubscribe button when using the test feature, you are sent to
+   an error page (*error 403 - Access Denied*). If you want to be sure the link is working properly,
+   create your mass mail and send it only to a personal email.
 
 In addition to having the option of unsubscribing from specific mailing lists, the user can also
 blacklist himself, meaning that he will not receive *any* more emails from you.
@@ -35,16 +35,13 @@ blacklist himself, meaning that he will not receive *any* more emails from you.
 .. note::
    The mailing list has to be configured as *Public* in order to be visible for users.
 
-
+| Under :menuselection:`Configuration --> Blacklist`, blacklisted email addresses are shown.
-| Under :menuselection:`Configuration --> Blacklist`, blacklisted email addresses will be shown.
 | When opening the record, as a *Log note*, a description-history is kept.
 
 .. image:: media/manage3.png
    :align: center
    :alt: Blacklist in Odoo Email Marketing
 
-
 .. seealso::
    - :doc:`send_emails`
-
    - :doc:`mailing_lists`

email_marketing/overview/send_emails.rst

@@ -1,52 +1,46 @@
 ==========================================
 Send Emails Marketing and Manage Campaigns
 ==========================================
+
 Emails allow you to effectively, and at a low cost, reach a large number of consumers while being
 able to customize your message in a way that resonates with them. It is measurable, and a
 call-to-action oriented channel.
 
 Choose the right target and create the message
 ==============================================
-| Go to :menuselection:`Mailings --> Create`.
-| Choosing *Contacts*, for example, as *Recipients*, will allow you to add specifications to match
-  just certain contacts, filtering your target.
 
+| Go to :menuselection:`Mailings --> Create`.
+| Choosing *Contacts* as *Recipients* (for example), allows you to add specifications to match
+  just certain contacts, filtering your target.
 
 .. image:: media/sendemails1.png
    :align: center
    :alt: Send mass mailing in Odoo Email Marketing
 
-
 .. note::
    With a trial databases, you have a limit of 50 emails per day; on Odoo SH Cloud
    Platform the limit is 200. There is a possibility to increase these numbers by contacting Odoo
    Support. To contact Support, `click here <https://www.odoo.com/help>`_.
 
-
 Under *Mail Body*, choose a layout and make the modifications needed by dragging, dropping and
 double-clicking on content. Note that it is possible to start from scratch selecting the *blank*
 template option.
 
-
 .. image:: media/sendemails2.png
    :align: center
    :alt: Send mass mailing in Odoo Email Marketing
 
-
 | Under *Settings*, you can assign someone else as the responsible sender if you do not want it to
   be you. To do so, change the email address used as the sender (*Send From*).
-
 | With the *Reply To* radio button, you can also choose to gather answers either on the respective
   recipients’ records or on a specific email address. Note that this option is not available if you
-  target mailing contacts, a mailing list or contacts as recipients.
+  target mailing contacts or contacts as recipients.
-
 
 .. image:: media/sendemails3.png
    :align: center
    :height: 400
    :alt: Send mass mailing in Odoo Email Marketing
 
-
 Test, send or schedule a mailing
 ================================
 
@@ -55,45 +49,38 @@ Test, send or schedule a mailing
    :height: 350
    :alt: Send mass mailing in Odoo Email Marketing
 
-
+| *Save*: the work is allocated in the *draft* column in the Kanban view. Modifications can be
-| *Save*: the work will be allocated in the *draft* column in the kanban view. Modifications can be
+  made while being in this stage. The option *Discard* deletes the email.
-  made while being in this stage. The option *Discard* will delete the email.
-
 | Click on *Test* and send your message to one, or even multiple, test contacts to avoid errors.
-
+| *Send* triggers the email with the next run and put the work on the *queue* column in the
-| *Send* will trigger the email with the next run and put the work on the *queue* column in the
+  Kanban view.
-  kanban view.
+| *Schedule* allows you to choose a date and time, and puts the email in the *queue* column in
-
+  the Kanban view.
-| *Schedule* allows you to choose a date and time and will put the email in the *queue* column in
-  the kanban view.
 
 .. note::
-   The daily limit is applied for *all emails* sent, in other words, throughout all applications.
+   The daily limit is applied for **all emails** sent, in other words, throughout all applications.
    Therefore, if at the end of the day you have remaining ones to be sent, note that they *will not*
-   be sent automatically the next day. You will need to force that by opening the email and
+   be sent automatically the next day. You need to force that by opening the email and
    clicking on *Retry*.
 
-
 Manage campaigns
 ================
+
 | Go to :menuselection:`Configuration --> Settings` and enable *Mailing Campaigns*.
 | The campaign option is effective as it allows you to organize your marketing efforts and have a
   centralized view of its metrics.
 | Go to *Campaign* and click on *Create* to start one.
 
-
 .. image:: media/sendemails5.png
    :align: center
    :height: 300
    :alt: manage campaigns in Odoo Email Marketing
 
-
 .. note::
    If you use the SMS and Social Marketing applications, as well as the Push Notification feature,
-   you will see the option to create content for those channels. You will also see the *Campaign*
+   you see the option to create content for those channels. You also see the *Campaign*
    menu within those applications. All of this is possible because the applications work integrated.
 
-
 .. seealso::
    - :doc:`../../discuss/email_servers`
    - :doc:`../../social_marketing/overview/campaigns`