[IMP] subscriptions: updated reports doc for 17
closes odoo/documentation#7732
X-original-commit: 7576501508
Signed-off-by: Kevin Scannell (ksc) <ksc@odoo.com>
@ -1,120 +1,406 @@
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=======
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Reports
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=======
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====================
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Subscription reports
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====================
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As we know, understanding how our business is going, and where it is going, is key to success. And
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particularly so when we offer subscription services or products.
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The Odoo *Subscriptions* application provides a series of reporting pages to help companies analyze
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how subscriptions are performing.
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Before getting to the heart of the matter, it is very important to recall certain essential
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concepts to the proper understanding of the following reports:
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On the *Subscriptions Analysis* reporting page, users can view specific data related to recurring
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subscriptions, quantity of subscriptions, how many subscriptions are in progress or paused, and so
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much more.
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- **Monthly Recurring Revenue (MRR)**: MRR is arguably the most important metric for subscription
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businesses. It shows the monthly revenue earned with subscription-based products or services. It
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is a consistent number used to track all recurring revenue over time, in monthly increments.
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The *Retention Analysis* reporting page provides an organized table of subscription retention
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percentages over any period of time.
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- **Annual Run-Rate (ARR)**: ARR is the yearly version of MRR, which is based on the current MRR,
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to estimate the coming year's performance. However, this estimation does not take variations and
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growth into account.
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The *MRR Breakdown* reporting page clearly divides MRR (Monthly Recurring Revenue) and ARR (Annual
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Recurring Revenue) metrics for subscriptions into various graphs, lists, and charts.
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.. image:: reports/difference-between-MRR-and-ARR.png
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:align: center
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:alt: Difference between MRR and ARR in Odoo Subscriptions
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And the *MRR Analysis* reporting page offers a time-based collection of analytics showcasing how
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subscription MRR and ARR has changed over the course of any given period of time.
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- **Non-Recurring Revenue (NRR)**: NRR shows the revenue earned for everything else than
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subscription-based products or services. This includes gains of a rare or unique nature that are
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unlikely to occur in the ordinary course of businesses.
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Reporting page elements
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=======================
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- **Customer Retention**: Practices to engage existing customers to continue buying products or
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services from your business. Customer retention can be a challenge, because you must prove you
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are worthy of your customers' trust.
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All subscription-based reporting pages can be accessed via the :guilabel:`Reporting` header menu in
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the *Subscriptions* application.
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- **Churn Rate**: Also known as the Rate of Attrition or Customer Churn, the churn rate can be
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defined, in this case, as the percentage of subscribers who discontinued their subscriptions
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within a given time period. We can distinguish two types of Churn:
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The following describes elements found on each reporting page.
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- **Logo Churn**: It corresponds to the subscription cancellation rate.
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Filters and Group By
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--------------------
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- **Revenue Churn**: It corresponds to the monthly recurring revenue loss rate.
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Filters are used to narrow down metrics to show specific analytics, whereas groupings (via the
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:guilabel:`Group By` option) are used to gather specific sections' data into groups for more
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organized analysis.
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.. example::
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Let's imagine a 2$ increase in a subscription service.
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This section refers to both filters and groupings, as a combination of the two can be saved in the
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:guilabel:`Favorites` section.
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- We lost 3 customers out of the initial 20, which generates a **Logo Churn** of 15%.
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- | Therefore, the 56$ of MRR difference out of the initial 600$ causes a **Revenue Churn**
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| of 9,33%.
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To modify the results being shown on any reporting page, click the :guilabel:`▼ (downward facing
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arrow)` icon to the right of the search bar. Doing so reveals a drop-down menu of detailed filter
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and grouping options.
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.. image:: reports/difference-between-logo-churn-and-revenue-churn.png
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:align: center
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:alt: Difference between logo churn and revenue churn in Odoo Subscriptions
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.. note::
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Multiple filter options and grouping options can be selected at once.
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Reminder: even though they seem to evolve in the same direction most of the time, it might
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not be the case all the time.
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.. image:: reports/reporting-filter-options-dropdown.png
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:align: center
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:alt: The reporting filter drop-down menu of options in the Odoo Subscriptions application.
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- **Customer Lifetime Value (CLV)**: Indicates how much revenue can be expected for a customer
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during his/her entire contract. This approach emphasizes the importance of customer retention,
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shifting our focus from a quarterly or yearly approach to a long-term one.
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If desired, a filter or grouping (or combination of filters and/or groupings) can be saved in the
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:guilabel:`Favorites` section of that drop-down menu. To do that, click the :guilabel:`▼ (downward
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facing arrow)` icon beside :guilabel:`Save current search`, located beneath the
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:guilabel:`Favorites` section.
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Check out the different kinds of reports you can access from the **Odoo Subscriptions**
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application.
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That reveals a field to assign a title to the favorite filter. There are also two options beneath
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the title field, as well: :guilabel:`Default filter` and :guilabel:`Shared`.
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Subscriptions analysis report
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=============================
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Ticking the check box beside :guilabel:`Default filter` makes the newly-favorited filter the default
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option for that reporting page.
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Go to :menuselection:`Subscriptions --> Reporting --> Subscriptions`. From there, you can change
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the *Measures*. By default, Odoo uses the *Monthly Recurring Revenue*. In addition to that, you
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can choose *Quantity*, *Recurring Price*, *Yearly Recurring Revenue* and *Count*. For this example,
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*Quantity* is added. This way, you can review both of these measures at the same time. You can even
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*Group By Start Date* and, more precisely, by *Week*, to get a clear view of your report.
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Ticking the box beside :guilabel:`Shared` makes the newly-favorited filter available to other users
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in the database.
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.. image:: reports/subscriptions-analysis-report.png
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:align: center
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:alt: Subscriptions analysis report in Odoo Subscriptions
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.. note::
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The :guilabel:`Default filter` and :guilabel:`Shared` options are **not** required. Only *one* of
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those options can be selected at a time.
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Retention analysis report
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=========================
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To save that filter(s), click :guilabel:`Save` in the :guilabel:`Favorites` section of the drop-down
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filter menu.
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Go to :menuselection:`Subscriptions --> Reporting --> Retention`. The default measure applied is
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*Count*, but you can change to the appropriate one for you. For the example below,
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*Monthly Recurring Revenue* was chosen, and the *Month* periodicity remains intact.
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By using these criteria, you can see the progression of the retention from its start.
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When clicked, that saved filter appears beneath the :guilabel:`Favorites` column of the drop-down
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filter menu, and a :guilabel:`⭐ (gold star)` icon appears beside the favorite filter's name in the
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search bar.
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.. image:: reports/retention-analysis-report.png
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:align: center
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:alt: Retention analysis report in Odoo Subscriptions
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Views
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-----
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Revenue KPIs report
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===================
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On the :guilabel:`Subscription Analysis`, :guilabel:`MRR Breakdown`, and :guilabel:`MRR Analysis`
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reporting pages, three different view options are located in the upper-right corner.
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Go to :menuselection:`Subscriptions --> Reporting --> Revenue KPIs`. From there, you can check
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different KPIs: *Monthly Recurring Revenue*, *Net Revenue*, *Non-Recurring Revenue*,
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*Revenue per Subscription*, *Annual Run-Rate*, *Lifetime Value*, and more. You can also filter this
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information on subscriptions, companies, and sales teams. This is useful if you are looking for
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specific information.
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.. note::
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There are *no* other view options available on the :guilabel:`Retention Analysis` reporting page.
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.. image:: reports/revenue-KPIs-report.png
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:align: center
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:alt: Revenue KPIs report in Odoo Subscriptions
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The available view options, from left to right, are:
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The example below shows the *Monthly Recurring Revenue* detailed report. At the moment, there is no
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data, which is the typical scenario for a new business. But, as your company grows over the months,
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these graphs get populated with more and more data. Once again, you can filter these specific KPIs
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on subscriptions, companies, and sales teams.
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- :guilabel:`Graph`
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- :guilabel:`Pivot`
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- :guilabel:`List`
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.. image:: reports/detailed-MRR-report.png
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:align: center
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:alt: Detailed MRR report in Odoo Subscriptions
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.. image:: reports/subscriptions-analysis-page-view-options.png
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:align: center
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:alt: The different view options available on the Subscriptions Analysis page.
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Salesperson dashboard report
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============================
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Each view has its own series of related view-specific visual options.
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Go to :menuselection:`Subscriptions --> Reporting --> Salesperson Dashboard`. This page gives you a
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summary of your *Monthly Recurring Revenue*, *Non-Recurring Revenue*, *Subscription modifications*,
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and *Non-Recurring Invoices* for each of your salespeople. You can choose the period you want to
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apply and the salesperson you want to analyze.
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Graph view
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~~~~~~~~~~
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.. image:: reports/salesperson-dashboard-report.png
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:align: center
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:alt: Salesperson dashboard report in Odoo Subscriptions
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With the graph view selected, the following options appear between the search bar and visual
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representation of the data. These graph-specific options are located to the right of the
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:guilabel:`Measures` and :guilabel:`Insert in Spreadsheet` buttons.
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.. image:: reports/subscriptions-graph-specific-options.png
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:align: center
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:alt: The different graph view options in the Odoo Subscriptions application.
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The first three options, from left to right, represent different graph-related views. The remaining
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options represent different ways to organize and visualize that specific graph-related data.
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From left to right, the specific graph-related view options are:
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- :guilabel:`Bar Chart`: showcases the data in a bar chart format.
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- :guilabel:`Line Chart`: showcases the data in a line chart format.
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- :guilabel:`Pie Chart`: showcases the data in a pie chart format.
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Each graph view option has its own series of specific visual options, which are represented by the
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available buttons that appear to the right of the selected graph-related view option.
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When the :guilabel:`Bar Chart` graph view is selected, the following visual options are available:
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- :guilabel:`Stacked`: showcases the data in a stacked visual format.
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- :guilabel:`Descending`: showcases the data in descending order.
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- :guilabel:`Ascending`: showcases the data in ascending order.
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When the :guilabel:`Line Chart` graph view is selected, the following visual options are available:
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- :guilabel:`Stacked`: showcases the data in a stacked visual format.
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- :guilabel:`Cumulative`: showcases the data in accumulated, increasing format.
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- :guilabel:`Descending`: showcases the data in descending order.
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- :guilabel:`Ascending`: showcases the data in ascending order.
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When the :guilabel:`Pie Chart` graph view is selected, there are no additional visual options.
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Pivot view
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~~~~~~~~~~
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With the pivot view selected, the subscription metrics are displayed in a data table, which can be
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fully customized.
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The pivot data table can be customized using the options available in the :guilabel:`Measures`
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drop-down menu and/or the filter options available in the filter drop-down menu (accessible via the
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:guilabel:`▼ (downward facing arrow)` icon to the right of the search bar).
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There are three pivot-specific options available, located to the right of the :guilabel:`Measures`
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drop-down menu and :guilabel:`Insert in Spreadsheet` button.
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.. image:: reports/subscriptions-pivot-view-options.png
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:align: center
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:alt: The pivot-specific view options available in the Odoo Subscriptions application.
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From left to right, those pivot-specific view options are:
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- :guilabel:`Flip axis`: the `x` and `y` axis of the pivot data table flip.
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- :guilabel:`Expand all`: all the available rows and columns of the pivot data table expand fully.
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- :guilabel:`Download xlsx`: the pivot data table is downloaded as an .xlsx file.
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List view
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~~~~~~~~~
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With the list view selected, the subscription metrics being analyzed are displayed in a simple list,
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which can be fully customized by using any of the available filters in the drop-down filter menu
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(accessible via the :guilabel:`▼ (downward facing arrow)` icon to the right of the search bar).
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.. note::
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With list view selected, the :guilabel:`Measures` drop-down menu and :guilabel:`Insert in
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Spreadsheet` button are *not* available.
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Measures
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--------
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Each reporting page has its own metric-specific :guilabel:`Measures` drop-down menu of data-related
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options to choose from, located in the upper-left corner, above the visual representation of
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metrics.
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.. image:: reports/subscriptions-measures-drop-down.png
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:align: center
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:alt: The standard measures drop-down menu in the Odoo Subscriptions application.
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When clicked, a series of selectable measures become available, via a drop-down menu. When any of
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the options are selected from a :guilabel:`Measures` drop-down menu, the chosen metrics related to
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that specific measure appear on the reporting page.
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.. note::
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For more information on the different measures that can be utilized on each reporting page, refer
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to the :ref:`specific reporting page breakdowns <subscriptions/reports/reporting>` found below in
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this documentation.
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Insert in spreadsheet
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---------------------
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Beside the :guilabel:`Measures` drop-down menu, there is an :guilabel:`Insert in Spreadsheet`
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button.
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When clicked, the ability to add the configured data currently being showcased on the reporting page
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into a new or pre-existing spreadsheet or dashboard becomes available, via a pop-up window.
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.. image:: reports/subscriptions-analysis-spreadsheet-popup.png
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:align: center
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:alt: The spreadsheet pop-up window of the Subscriptions Analysis page.
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Select the desired option from this pop-up window, then click :guilabel:`Confirm`.
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.. _subscriptions/reports/reporting:
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Reporting pages
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===============
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In the Odoo *Subscriptions* application, there are four different reporting pages available.
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To access, analyze, and customize various reports related to subscriptions, navigate to
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:menuselection:`Subscriptions app`, and click the :guilabel:`Reporting` drop-down menu in the
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header.
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Clicking :guilabel:`Reporting` in the header menu reveals a drop-down menu of the following
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reporting pages:
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- :guilabel:`Subscriptions`
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- :guilabel:`Retention`
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- :guilabel:`MRR Breakdown`
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- :guilabel:`MRR Timeline`
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Clicking any of those options reveals a separate, fully-customizable reporting page focusing on that
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particular aspect of subscription data.
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The following is a breakdown of those four specific reporting pages.
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Subscriptions analysis
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----------------------
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To access the :guilabel:`Subscriptions Analysis` reporting page, navigate to
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:menuselection:`Subscriptions app --> Reporting --> Subscriptions`.
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By default, the :guilabel:`Bar Chart` option, in the :guilabel:`Graph` view, is selected on the
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:guilabel:`Subscriptions Analysis` reporting page.
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The following filters are also present in the search bar: :guilabel:`In Progress or Paused` and
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:guilabel:`Recurring`.
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.. image:: reports/subscriptions-analysis-page-default.png
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:align: center
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:alt: The default view of the Subscriptions Analysis reporting page in Odoo Subscriptions.
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When the :guilabel:`Measures` drop-down menu on the :guilabel:`Subscriptions Analysis` page is
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clicked, a series of metric-related options become available.
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.. image:: reports/subscriptions-analysis-measures.png
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:align: center
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:alt: The measures drop-down menu of the Subscriptions Analysis page.
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The metric-related options in the :guilabel:`Measures` drop-down menu on the
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:guilabel:`Subscriptions Analysis` page are:
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- :guilabel:`Monthly Recurring`
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- :guilabel:`Quantity`
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- :guilabel:`Recurring Revenue`
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- :guilabel:`Untaxed Total`
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- :guilabel:`Yearly Recurring`
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- :guilabel:`Count`
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.. note::
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The :guilabel:`Monthly Recurring` measure option is selected by default.
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When any of those available measures are clicked, Odoo displays that selected data on the reporting
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page for further analysis.
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Retention analysis
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------------------
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To access the :guilabel:`Retention Analysis` reporting page, navigate to
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:menuselection:`Subscriptions app --> Reporting --> Retention`.
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The :guilabel:`Retention Analysis` reporting page differs from the other *Subscriptions* app
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reporting pages, in that it does *not* provide any additional view options. The data on this page is
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only presented in a customizable data chart.
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.. image:: reports/subscriptions-retention-analysis-page-default.png
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:align: center
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:alt: The default view of the Retention Analysis reporting page in Odoo Subscriptions.
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When the :guilabel:`Measures` drop-down menu on the :guilabel:`Retention Analysis` reporting page is
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clicked, a series of metric-related options become available.
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.. image:: reports/subscriptions-retention-analysis-measures.png
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:align: center
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:alt: The measures drop-down menu of the Retention Analysis page.
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The metric-related options in the :guilabel:`Measures` drop-down menu on the :guilabel:`Retention
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Analysis` reporting page are:
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- :guilabel:`Amount to invoice`
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- :guilabel:`Margin`
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- :guilabel:`Margin (%)`
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- :guilabel:`Prepayment percentage`
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- :guilabel:`Shipping Weight`
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- :guilabel:`Unpaid Amount`
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- :guilabel:`Count`
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.. note::
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The :guilabel:`Count` measure option is selected by default.
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To the right of the :guilabel:`Measures` drop-down menu on the :guilabel:`Retention Analysis` page
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is an additional drop-down menu containing different time periods. The default time period is
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:guilabel:`Month`.
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When clicked, a drop-down menu of various time period options become available.
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.. image:: reports/subscriptions-retention-analysis-time-periods.png
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:align: center
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:alt: The time period drop-down menu of the Retention Analysis page.
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The time period options are:
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- :guilabel:`Day`
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- :guilabel:`Week`
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- :guilabel:`Month`
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- :guilabel:`Year`
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When a time period option from this drop-down menu is selected, the :guilabel:`Retention Analysis`
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reporting page showcases data for the configured measures and filters within that time period.
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To the right of the time period drop-down menu, there is a download button, which allows the user to
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download the data presented on the :guilabel:`Retention Analysis` page as an Excel file.
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MRR breakdown
|
||||
-------------
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To access the :guilabel:`MRR Breakdown` reporting page, navigate to :menuselection:`Subscriptions
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app --> Reporting --> MRR Breakdown`.
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By default, the data displayed on the :guilabel:`MRR Breakdown` reporting page is in graph view,
|
||||
with the :guilabel:`Bar Chart` option and the :guilabel:`Stacked` option selected.
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||||
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||||
There is also a default filter in the search bar for :guilabel:`Event Date: Month > Event Type`.
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.. image:: reports/subscriptions-mrr-breakdown-default.png
|
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:align: center
|
||||
:alt: The default appearance of the MRR Breakdown reporting page in Odoo Subscriptions.
|
||||
|
||||
When the :guilabel:`Measures` drop-down menu on the :guilabel:`MRR Breakdown` reporting page is
|
||||
clicked, a series of metric-related options become available.
|
||||
|
||||
.. image:: reports/subscriptions-mrr-breakdown-measures.png
|
||||
:align: center
|
||||
:alt: The default appearance of the MRR Breakdown reporting page in Odoo Subscriptions.
|
||||
|
||||
The metric-related options in the :guilabel:`Measures` drop-down menu on the :guilabel:`MRR
|
||||
Breakdown` reporting page are:
|
||||
|
||||
- :guilabel:`Active Subscriptions Change`
|
||||
- :guilabel:`ARR Change`
|
||||
- :guilabel:`MRR Change`
|
||||
- :guilabel:`Count`
|
||||
|
||||
.. note::
|
||||
The :guilabel:`MRR Change` measure option is selected by default.
|
||||
|
||||
.. tip::
|
||||
To make a different measure option the default, first, select the desired measure from the
|
||||
:guilabel:`Measures` drop-down menu. Then, click the :guilabel:`(downward facing arrow)` icon in
|
||||
the search bar to open the mega menu of filters and groupings.
|
||||
|
||||
In the :guilabel:`Favorites` column, click the :guilabel:`(downward facing arrow)` icon beside
|
||||
:guilabel:`Save current search` to reveal a field, where a title can be entered, along with two
|
||||
checkboxes::guilabel:`Default filter` and :guilabel:`Shared`.
|
||||
|
||||
Tick the box for :guilabel:`Default filter`, and click :guilabel:`Save`.
|
||||
|
||||
That newly-chosen measure option is now the default option that appears when this reporting page
|
||||
is accessed.
|
||||
|
||||
MRR analysis
|
||||
------------
|
||||
|
||||
To access the :guilabel:`MRR Analysis` reporting page, navigate to :menuselection:`Subscriptions
|
||||
app --> Reporting --> MRR Timeline`.
|
||||
|
||||
By default, the data displayed on the :guilabel:`MRR Analysis` reporting page is in graph view, with
|
||||
the :guilabel:`Line Chart` option, :guilabel:`Stacked` option, and :guilabel:`Cumulative` option
|
||||
selected.
|
||||
|
||||
There is also a default filter in the search bar for :guilabel:`Event Date: Month`.
|
||||
|
||||
.. image:: reports/subscriptions-mrr-analysis-default.png
|
||||
:align: center
|
||||
:alt: The default appearance of the MRR Analysis reporting page in Odoo Subscriptions.
|
||||
|
||||
When the :guilabel:`Measures` drop-down menu on the :guilabel:`MRR Analysis` reporting page is
|
||||
clicked, a series of metric-related options become available.
|
||||
|
||||
.. image:: reports/subscriptions-mrr-analysis-measures.png
|
||||
:align: center
|
||||
:alt: The default appearance of the MRR Analysis reporting page in Odoo Subscriptions.
|
||||
|
||||
The metric-related options in the :guilabel:`Measures` drop-down menu on the :guilabel:`MRR
|
||||
Analysis` reporting page are:
|
||||
|
||||
- :guilabel:`Active Subscriptions Change`
|
||||
- :guilabel:`ARR Change`
|
||||
- :guilabel:`MRR Change`
|
||||
- :guilabel:`Count`
|
||||
|
||||
.. note::
|
||||
The :guilabel:`MRR Change` measure option is selected by default.
|
||||
|
||||
.. seealso::
|
||||
- :doc:`../subscriptions`
|
||||
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