[IMP] website: Google Analytics

task-2790245

- Update existing Google Analytics doc for GA4
- Merge GA and Plausible into one Analytics page
- Review Plausible.io instructions to adopt same style as GA instructions

closes odoo/documentation#5704

X-original-commit: 5b6be43481
Signed-off-by: Audrey Vandromme (auva) <auva@odoo.com>

content/applications/websites/ecommerce/ecommerce_management/performance.rst

@@ -5,15 +5,12 @@ Performance monitoring
 Odoo integrates a variety of tools to analyze and improve the performance of your eCommerce
 website.
 
-Performance analysis tools
-==========================
-
 Data monitoring
----------------
+===============
 
 **Website** allows monitoring and analysis of the sales performance of your eCommerce. To access the
-**reporting view**, go to :menuselection:`Website --> Reporting`. This dashboard helps you monitor
+**reporting view**, go to :menuselection:`Website --> Reporting --> eCommerce`. This dashboard helps
-everything related to sales, such as sales performance per product, category, day, etc.
+you monitor everything related to sales, such as sales performance per product, category, day, etc.
 
 .. image:: reporting/reporting.png
    :align: center
@@ -31,20 +28,7 @@ Other options include **multiple views (Pivot, etc.), comparison** by periods or
 :guilabel:`insert in spreadsheet`, etc.
 
 Analytics
----------
+=========
 
-It is possible to link your Odoo website with Google Analytics. To do so, go to
+It is possible to link your Odoo website with :ref:`website/analytics/plausible` and
-:menuselection:`Website --> Configuration --> Settings` and scroll to the :guilabel:`SEO` section.
+:ref:`website/analytics/GA`.
-Then, enter your **ID** in the :guilabel:`Measurement ID` field.
-
-If you are still using **Universal Analytics**, it can directly be added by injecting the code in
-the HTML header and body using the website builder. All metrics from Google Analytics and Universal
-Analytics can be seen directly within Odoo.
-
-Alternatively, Odoo offers the possibility to use another service, **Plausible.io**. Plausible.io is
-a simple and privacy-friendly alternative to Google Analytics. Everything can be managed directly in
-Odoo, there is no need to visit Plausible.io's website to access your metrics.
-
-.. seealso::
-   - :doc:`/applications/websites/website/reporting/google_analytics`
-   - :doc:`/applications/websites/website/reporting/plausible`

content/applications/websites/website/configuration/multi_website.rst

@@ -152,7 +152,7 @@ Reporting
 Analytics
 ---------
 
-Each website has its own :doc:`analytics <../reporting/plausible>`. To switch between websites,
+Each website has its own :ref:`analytics <website/analytics/plausible>`. To switch between websites,
 click the buttons in the upper right corner.
 
 .. image:: multi_website/analytics-switch-websites.png

content/applications/websites/website/reporting.rst

@@ -7,6 +7,5 @@ Reporting
 .. toctree::
    :titlesonly:
 
+   reporting/analytics
    reporting/link_tracker
-   reporting/plausible
-   reporting/google_analytics

content/applications/websites/website/reporting/analytics.rst

@@ -0,0 +1,109 @@
+=================
+Website analytics
+=================
+
+Website analytics helps website owners understand how people use their site. It provides data on
+visitor demographics, behavior, and interactions, helping improve websites and marketing strategies.
+
+You can track your Odoo website's traffic using :ref:`website/analytics/plausible` or
+:ref:`website/analytics/GA`. We recommend using Plausible.io as it is privacy-friendly, lightweight,
+and easy to use. The Plausible analytics dashboard is also integrated into Odoo and can be accessed
+via :menuselection:`Website --> Reporting --> Analytics`.
+
+.. _website/analytics/plausible:
+
+Plausible.io
+============
+
+If your database is hosted on Odoo Online, the Plausible.io integration is available in Odoo for
+free. To enable the feature, go to :menuselection:`Website --> Configuration --> Settings`, then, in
+the :guilabel:`SEO` section, enable :guilabel:`Plausible Analytics` and click :guilabel:`Save`. You
+can then access your Plausible analytics dashboard by going to :menuselection:`Website --> Reporting
+--> Analytics`.
+
+If your database is hosted on Odoo.sh or on-premise, or if you wish to use your own Plausible.io
+account, proceed as follows:
+
+#. Create or sign in to a Plausible account using the following link: `<https://plausible.io/register>`_.
+#. If you are creating a new account, go through the registration and activation steps. When asked
+   to provide your website details, add its :guilabel:`Domain` without including `www` (e.g.,
+   `example.odoo.com`) and change the :guilabel:`Reporting Timezone` if necessary. Click
+   :guilabel:`Add snippet` to proceed to the next step. Ignore the :guilabel:`Add JavaScript snippet`
+   instructions and click :guilabel:`Start collecting data`.
+#. Once done, click the Plausible logo in the upper-left part of the page to access your `list of
+   websites <https://plausible.io/sites>`_, then click the gear icon next to the website.
+
+   .. image:: analytics/plausible-gear-icon.png
+      :alt: Click the gear icon in the list of websites.
+
+#. In the sidebar, select :guilabel:`Visibility`, then click :guilabel:`+ New link`.
+#. Enter a :guilabel:`Name`, leave the :guilabel:`Password` field empty, as the Plausible analytics
+   dashboard integration in Odoo doesn't support it, then click :guilabel:`Create shared link`.
+
+   .. image:: analytics/plausible-create-sharedlink.png
+      :alt: Credentials creation for the new shared link
+
+#. Copy the shared link.
+
+   .. image:: analytics/plausible-copy-sharedlink.png
+      :alt: Copy the shared link URL from Plausible.io
+
+#. In Odoo, go to :menuselection:`Website --> Configuration --> Settings`.
+#. In the :guilabel:`SEO` section, enable :guilabel:`Plausible Analytics`, then paste the
+   :guilabel:`Shared Link` and click :guilabel:`Save`.
+
+.. tip::
+   If you have :doc:`multiple websites <../configuration/multi_website>`, add your websites to your
+   Plausible.io account by going to `<https://plausible.io/sites>`_ and clicking :guilabel:`+ Add
+   website`. In Odoo, in the **Website settings**, make sure to select the website in the
+   :guilabel:`Settings of Website` field before pasting the :guilabel:`Shared link`.
+
+.. note::
+   Odoo automatically pushes two custom goals: `Lead Generation` and `Shop`.
+
+.. seealso::
+   `Plausible Analytics documentation <https://plausible.io/docs>`_
+
+.. _website/analytics/GA:
+
+Google Analytics
+================
+
+To follow your Odoo website's traffic with Google Analytics:
+
+#. Create or sign in to a Google account using the following link: `<https://analytics.google.com>`_.
+#. - If you are setting up Google Analytics for the first time, click :guilabel:`Start measuring`
+     and go through the account creation step.
+   - If you already have a Google Analytics account, sign in and click the gear icon in the
+     bottom-left corner of the page to access the **Admin** page. Then, click :guilabel:`+ Create
+     Property`.
+
+     .. image:: analytics/GA-add-property.png
+        :alt: Measurement ID in Google Analytics.
+
+#. Complete the next steps: `property creation <https://support.google.com/analytics/answer/9304153?hl=en/&visit_id=638278591144564289-3612494643&rd=2#property>`_,
+   business details, and business objectives.
+#. When you reach the **Data collection** step, choose the :guilabel:`Web` platform.
+
+   .. image:: analytics/GA-platform.png
+      :alt: Choose a platform for your Google Analytics property.
+
+#. Set up your data stream: Specify your :guilabel:`Website URL` and a :guilabel:`Stream name`, then
+   click :guilabel:`Create stream`.
+#. Copy the :guilabel:`Measurement ID`.
+
+   .. image:: analytics/GA-measurement-id.png
+      :alt: Measurement ID in Google Analytics.
+
+#. In Odoo, go to :menuselection:`Website --> Configuration --> Settings`.
+#. In the :guilabel:`SEO` section, enable :guilabel:`Google Analytics`, then paste the
+   :guilabel:`Measurement ID` and click :guilabel:`Save`.
+
+.. tip::
+   If you have :doc:`multiple websites <../configuration/multi_website>` with separate domains, it
+   is recommended to create `one property <https://support.google.com/analytics/answer/9304153?hl=en/&visit_id=638278591144564289-3612494643&rd=2#property>`_
+   per domain. In Odoo, in the **Website settings**, make sure to select the website in the
+   :guilabel:`Settings of Website` field before pasting the :guilabel:`Measurement ID`.
+
+.. seealso::
+   `Google documentation on setting up Analytics for a website <https://support.google.com/analytics/answer/1008015?hl=en/>`_

content/applications/websites/website/reporting/google_analytics.rst

@@ -1,28 +0,0 @@
-=======================================================
-How to track your website's traffic in Google Analytics
-=======================================================
-
-To follow your website's traffic with Google Analytics:
-
-- `Create a Google Analytics account <https://www.google.com/analytics/>`__ if
-  you don't have any.
-
-- Go through the creation form and accept the conditions to get the tracking ID.
-
-    .. image:: google_analytics/google_analytics_account.png
-        :align: center
-
-- Copy the tracking ID to insert it in Odoo.
-
-    .. image:: google_analytics/google_analytics_tracking_id.png
-        :align: center
-
-- Go to the *Configuration* menu of your Odoo's Website app.
-  In the settings, turn on Google Analytics and paste the tracking ID.
-  Then save the page.
-
-      .. image:: google_analytics/google_analytics_settings.png
-        :align: center
-
-To make your first steps in Google Analytics, refer to `Google Documentation
-<https://support.google.com/analytics/answer/1008015?hl=en/>`_.

content/applications/websites/website/reporting/link_tracker.rst

@@ -50,7 +50,7 @@ country of origin for those clicks.
    #. You can also access the link tracker on *odoo.com/r* via your browser.
    #. Activate the developer mode (:menuselection:`Settings --> Activate the developer mode`) and
       get access to the *Link Tracker* module and its back-end functionalities.
-   #. Integrated with :doc:`Google Analytics <google_analytics>`, those trackers allow you to see
+   #. Integrated with :ref:`website/analytics/GA`, those trackers allow you to
-      the number of clicks and visitors to keep you on top of your marketing campaigns.
+      see the number of clicks and visitors to keep you on top of your marketing campaigns.
    #. The integration with the :doc:`CRM </applications/sales/crm/track_leads/prospect_visits>` application allows
       you to understand where your leads and opportunities are coming from.

content/applications/websites/website/reporting/plausible.rst

@@ -1,44 +0,0 @@
-===================================
-Website analytics with Plausible.io
-===================================
-
-To follow your website's traffic with Plausible.io:
-
-- `Create a Plausible.io account <https://plausible.io/register>`_ if you don't have any.
-- `Create your website <https://plausible.io/sites/new>`_ and `Start collecting data` if it is not
-  already done.
-- Go through the `list of your websites <https://plausible.io/sites>`_ and click on the gear icon.
-
-  .. image:: plausible/cog.png
-     :align: center
-     :alt: Click on cog icon in the list of websites
-
-- Click on the button :guilabel:`+ New Link` in the tab Visibility to create your Shared links.
-
-  .. image:: plausible/new-sharedlink.png
-     :align: center
-     :alt: Adding a shared link in the Visibility tab
-
-- Choose a name (and NO password - it is not supported to embed it in Odoo) and click on the button
-  `Create Shared Link`.
-
-  .. image:: plausible/create-sharedlink.png
-     :align: center
-     :alt: Credentials creation for the new shared link
-
-- Copy the new Shared Link URL from Plausible.io and paste it into the Settings of Odoo.
-
-  .. image:: plausible/copy-sharedlink.png
-     :align: center
-     :alt: Copy the shared link URL from Plausible.io
-
-  .. image:: plausible/paste-sharedlink.png
-     :align: center
-     :alt: Paste the shared link URL to Odoo settings
-
-.. note::
-   - | **You are on the Odoo Online Platform**
-     | When you `create your Odoo Online database <https://www.odoo.com/trial>`_, we create it for
-       you on our own server. You don't have anything to do.
-   - | **What about the Goal?**
-     | Odoo pushes out-of-the-box custom events: `Lead Generation` and `Shop`.

redirects/15.0.txt

@@ -104,6 +104,11 @@ applications/sales/point_of_sale/payment/worldline.rst applications/sales/point_
 
 applications/services/fsm/default_warehouse.rst applications/services/field_service/default_warehouse.rst      # fsm/* -> field_service/*
 
+# applications/websites
+
+applications/websites/website/reporting/google_analytics_dashboard.rst applications/websites/website/reporting/google_analytics.rst
+
+
 # developer/howtos
 
 developer/howtos/rdtraining/D_mixins.rst developer/tutorials/mixins.rst      # reorganize the developer doc

redirects/16.0.txt

@@ -60,7 +60,9 @@ applications/websites/ecommerce/shopper_experience/payment_providers.rst applica
 applications/websites/ecommerce/maximizing_revenue/pricing.rst applications/websites/ecommerce/managing_products/price_management.rst            # /maximizing_revenue/pricing -> /managing_products/price_management
 applications/websites/ecommerce/maximizing_revenue/reviews.rst applications/websites/ecommerce/ecommerce_management/customer_interaction.rst     # /maximizing_revenue/reviews -> /ecommerce_management/customer_interaction
 applications/websites/ecommerce/shopper_experience/portal.rst applications/websites/ecommerce/ecommerce_management/customer_accounts.rst         # /shopper_experience/portal -> /ecommerce_management/customer_accounts
-applications/websites/website/optimize/plausible.rst applications/websites/website/reporting/plausible.rst                                       # /optimize/* -> /reporting/*
+applications/websites/website/optimize/plausible.rst applications/websites/website/reporting/analytics.rst                                       # /optimize/* -> /reporting/*
+applications/websites/website/reporting/google_analytics.rst applications/websites/website/reporting/analytics.rst                               # merged plausible.rst and google_analytics.rst
+applications/websites/website/reporting/plausible.rst applications/websites/website/reporting/analytics.rst                                      # merged plausible.rst and google_analytics.rst
 
 # developer/howtos