diff --git a/content/applications/websites/website/reporting/link_tracker.rst b/content/applications/websites/website/reporting/link_tracker.rst index a67bc6dfb..4ca725933 100644 --- a/content/applications/websites/website/reporting/link_tracker.rst +++ b/content/applications/websites/website/reporting/link_tracker.rst @@ -1,56 +1,75 @@ -============= -Link trackers -============= +============ +Link tracker +============ -Link Trackers allow you to track your marketing campaigns (emails, banner ads, blog posts, social -media posts, affiliate links, etc.). This way, you are able to identify your best traffic sources -and make informed decisions about the distribution of your marketing budget. +The link tracker allow you to create tracked links to measure your marketing campaigns' +effectiveness. They let you determine which channels bring you the most visitors and make informed +decisions. Configuration ============= -Go to :menuselection:`Website --> Configuration --> Settings` and activate *Link Trackers*. +The :guilabel:`Link Tracker` module is not installed by default. You need to enable the +:guilabel:`Email Marketing` option by going to :menuselection:`Website --> Configuration --> +Settings.` Alternatively, you can :doc:`install <../../../general/apps_modules>` the :guilabel:`Link +Tracker` module itself or one of the marketing apps. -.. image:: link_tracker/enable_link_tracker.png - :align: center - :alt: View of Website settings page emphasizing the link trackers field in Odoo Website +Create a traceable URL +====================== -Set up traceable URLs ---------------------- +To create and manage tracked links, navigate to :menuselection:`Website --> Site --> Link Tracker`. +Fill in the following information and click :guilabel:`Get tracked link` to generate a tracking URL. -Go to :menuselection:`Website --> Go to website --> Promote --> Track this page`. Here, you are able -to get a specific tracked URL based on the campaign, medium, and source being used. +#. :guilabel:`URL`: The URL which is the target of the campaign. It is automatically populated with + the URL from where you access the menu. -.. image:: link_tracker/link_tracker_fields.png - :align: center - :alt: View of the link tracker fields for Odoo Website +#. :guilabel:`Campaign`: The specific campaign the link should be associated with. This parameter is + used to distinguish the different campaigns. -- **URL**: url of the page you want to track (e.g. the home page or a product's page). -- **Campaign**: context of your link (e.g. a special promotion). -- **Medium**: channel used to share (deliver) your link (e.g. an email or a Facebook ad). -- **Source**: platform where the traffic originates (e.g. Google or Twitter). +#. :guilabel:`Medium`: The medium describes the category or method through which the visitor arrives + at your site, such as organic search, paid search, social media ad, email, etc. -Now, click on *Get tracked link* to generate a URL that you can post or send by the source you have -decided on. +#. :guilabel:`Source`: The source identifies the precise platform or website that referred the + visitor, such as a search engine, a newsletter, or a website. -Follow-up on tracked links -========================== +.. image:: link_tracker/create-link-tracker.png + :alt: Create a link tracker URL -To look at statistics of your links, go to :menuselection:`Website --> Go to website --> Promote ---> Track this page`. Besides being able to see the *Most Clicked* and *Recently Used* links, you -can also see complete statistics by clicking on *Stats*, including the number of clicks, and the -country of origin for those clicks. +The :guilabel:`Campaign`, :guilabel:`Medium`, and :guilabel:`Source` are called :abbr:`UTM (Urchin +Tracking Module)` parameters. They are incorporated in the tracked URL. -.. image:: link_tracker/links_statistics.png - :align: center - :alt: View of the tracked list emphasizing the statistics buttons in Odoo Website +Website visibility +------------------ -.. tip:: +You can use the :abbr:`UTM (Urchin Tracking Module)` parameters to hide or show building blocks for +specific audiences. To achieve this, click the :guilabel:`Edit` button on your website, select a +building block, go to the :guilabel:`Customize` tab, scroll down to :guilabel:`Visibility`, and +click :guilabel:`Conditionally`. - #. You can also access the link tracker on *odoo.com/r* via your browser. - #. Activate the developer mode (:menuselection:`Settings --> Activate the developer mode`) and - get access to the *Link Tracker* module and its back-end functionalities. - #. Integrated with :ref:`analytics/google-analytics`, those trackers allow you to see the number - of clicks and visitors to keep you on top of your marketing campaigns. - #. The integration with the :doc:`CRM ` application allows - you to understand where your leads and opportunities are coming from. +.. image:: link_tracker/conditional-visibility.png + :alt: Use the conditional visibility to display site elements to specific audiences. + +For each parameter available in the :ref:`Visibility ` section, you can choose +:guilabel:`Visible for` or :guilabel:`Hidden for` and select the record you want from the dropdown +list. + +Tracked links overview +====================== + +To get an overview of your tracked links, go to :menuselection:`Website --> Site --> Link Tracker` +and scroll down to :guilabel:`Your tracked links` section. + +.. image:: link_tracker/your-tracked-links.png + :alt: Get an overview of all the links you track. + +Statistics +---------- + +To measure the performance of tracked links, click the :guilabel:`Stats` button. + +.. image:: link_tracker/statistics.png + :alt: View the statistics related to a specific tracked link. + +Scroll down to the :guilabel:`Statistics` section to get an overview of the number of clicks of your +tracked links. 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Then, configure the condition(s) to apply by selecting :guilabel:`Visib :guilabel:`Hidden for` and which :guilabel:`Records` will be impacted. .. seealso:: - :doc:`Link Tracker and UTMs <../reporting/link_tracker>` + :doc:`Link Tracker <../reporting/link_tracker>` Invisible elements ------------------