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+==============================================
+How to adapt the prices to my website visitors
+==============================================
+
+This section sheds some light on pricing features of eCommerce app:
+
+* force a price by geo-localization,
+
+* let the customer choose the currency.
+
+As a pre-requisite, check out how to managing produt pricing:
+:doc:`../../sales/products_prices/prices/pricing`).
+
+Geo-IP to automatically apply the right price
+================================================
+
+Assign country groups to your pricelists. That way, your visitors not yet
+logged in will get their own currency when landing on your website.
+
+Once logged in, they get the pricelist matching their country.
+
+Currency selector
+=================
+
+In case you sell in several currencies, you can let your customers choose
+their own currency. Check *Selectable* to add the pricelist to the website drop-down menu.
+
+.. image:: ./media/website_pricelist_select.png
+   :align: center
+   :width: 50 % 
+
+.. seealso::
+
+  * :doc:`../../sales/products_prices/prices/pricing`
+  * :doc:`../../sales/products_prices/prices/currencies`
+  * :doc:`promo_code`