diff --git a/content/applications/websites/ecommerce/ecommerce_management/performance.rst b/content/applications/websites/ecommerce/ecommerce_management/performance.rst
index 941b26b14..dc767f63f 100644
--- a/content/applications/websites/ecommerce/ecommerce_management/performance.rst
+++ b/content/applications/websites/ecommerce/ecommerce_management/performance.rst
@@ -5,15 +5,12 @@ Performance monitoring
Odoo integrates a variety of tools to analyze and improve the performance of your eCommerce
website.
-Performance analysis tools
-==========================
-
Data monitoring
----------------
+===============
**Website** allows monitoring and analysis of the sales performance of your eCommerce. To access the
-**reporting view**, go to :menuselection:`Website --> Reporting`. This dashboard helps you monitor
-everything related to sales, such as sales performance per product, category, day, etc.
+**reporting view**, go to :menuselection:`Website --> Reporting --> eCommerce`. This dashboard helps
+you monitor everything related to sales, such as sales performance per product, category, day, etc.
.. image:: reporting/reporting.png
:align: center
@@ -31,20 +28,7 @@ Other options include **multiple views (Pivot, etc.), comparison** by periods or
:guilabel:`insert in spreadsheet`, etc.
Analytics
----------
+=========
-It is possible to link your Odoo website with Google Analytics. To do so, go to
-:menuselection:`Website --> Configuration --> Settings` and scroll to the :guilabel:`SEO` section.
-Then, enter your **ID** in the :guilabel:`Measurement ID` field.
-
-If you are still using **Universal Analytics**, it can directly be added by injecting the code in
-the HTML header and body using the website builder. All metrics from Google Analytics and Universal
-Analytics can be seen directly within Odoo.
-
-Alternatively, Odoo offers the possibility to use another service, **Plausible.io**. Plausible.io is
-a simple and privacy-friendly alternative to Google Analytics. Everything can be managed directly in
-Odoo, there is no need to visit Plausible.io's website to access your metrics.
-
-.. seealso::
- - :doc:`/applications/websites/website/reporting/google_analytics`
- - :doc:`/applications/websites/website/reporting/plausible`
+It is possible to link your Odoo website with :ref:`website/analytics/plausible` and
+:ref:`website/analytics/GA`.
diff --git a/content/applications/websites/website/configuration/multi_website.rst b/content/applications/websites/website/configuration/multi_website.rst
index 2c3379035..5d036d140 100644
--- a/content/applications/websites/website/configuration/multi_website.rst
+++ b/content/applications/websites/website/configuration/multi_website.rst
@@ -152,7 +152,7 @@ Reporting
Analytics
---------
-Each website has its own :doc:`analytics <../reporting/plausible>`. To switch between websites,
+Each website has its own :ref:`analytics <website/analytics/plausible>`. To switch between websites,
click the buttons in the upper right corner.
.. image:: multi_website/analytics-switch-websites.png
diff --git a/content/applications/websites/website/reporting.rst b/content/applications/websites/website/reporting.rst
index 69412f3a1..30e91af30 100644
--- a/content/applications/websites/website/reporting.rst
+++ b/content/applications/websites/website/reporting.rst
@@ -7,6 +7,5 @@ Reporting
.. toctree::
:titlesonly:
+ reporting/analytics
reporting/link_tracker
- reporting/plausible
- reporting/google_analytics
diff --git a/content/applications/websites/website/reporting/analytics.rst b/content/applications/websites/website/reporting/analytics.rst
new file mode 100644
index 000000000..96477bdcd
--- /dev/null
+++ b/content/applications/websites/website/reporting/analytics.rst
@@ -0,0 +1,109 @@
+=================
+Website analytics
+=================
+
+Website analytics helps website owners understand how people use their site. It provides data on
+visitor demographics, behavior, and interactions, helping improve websites and marketing strategies.
+
+You can track your Odoo website's traffic using :ref:`website/analytics/plausible` or
+:ref:`website/analytics/GA`. We recommend using Plausible.io as it is privacy-friendly, lightweight,
+and easy to use. The Plausible analytics dashboard is also integrated into Odoo and can be accessed
+via :menuselection:`Website --> Reporting --> Analytics`.
+
+.. _website/analytics/plausible:
+
+Plausible.io
+============
+
+If your database is hosted on Odoo Online, the Plausible.io integration is available in Odoo for
+free. To enable the feature, go to :menuselection:`Website --> Configuration --> Settings`, then, in
+the :guilabel:`SEO` section, enable :guilabel:`Plausible Analytics` and click :guilabel:`Save`. You
+can then access your Plausible analytics dashboard by going to :menuselection:`Website --> Reporting
+--> Analytics`.
+
+If your database is hosted on Odoo.sh or on-premise, or if you wish to use your own Plausible.io
+account, proceed as follows:
+
+#. Create or sign in to a Plausible account using the following link: `<https://plausible.io/register>`_.
+#. If you are creating a new account, go through the registration and activation steps. When asked
+ to provide your website details, add its :guilabel:`Domain` without including `www` (e.g.,
+ `example.odoo.com`) and change the :guilabel:`Reporting Timezone` if necessary. Click
+ :guilabel:`Add snippet` to proceed to the next step. Ignore the :guilabel:`Add JavaScript snippet`
+ instructions and click :guilabel:`Start collecting data`.
+#. Once done, click the Plausible logo in the upper-left part of the page to access your `list of
+ websites <https://plausible.io/sites>`_, then click the gear icon next to the website.
+
+ .. image:: analytics/plausible-gear-icon.png
+ :alt: Click the gear icon in the list of websites.
+
+#. In the sidebar, select :guilabel:`Visibility`, then click :guilabel:`+ New link`.
+#. Enter a :guilabel:`Name`, leave the :guilabel:`Password` field empty, as the Plausible analytics
+ dashboard integration in Odoo doesn't support it, then click :guilabel:`Create shared link`.
+
+ .. image:: analytics/plausible-create-sharedlink.png
+ :alt: Credentials creation for the new shared link
+
+#. Copy the shared link.
+
+ .. image:: analytics/plausible-copy-sharedlink.png
+ :alt: Copy the shared link URL from Plausible.io
+
+#. In Odoo, go to :menuselection:`Website --> Configuration --> Settings`.
+#. In the :guilabel:`SEO` section, enable :guilabel:`Plausible Analytics`, then paste the
+ :guilabel:`Shared Link` and click :guilabel:`Save`.
+
+.. tip::
+ If you have :doc:`multiple websites <../configuration/multi_website>`, add your websites to your
+ Plausible.io account by going to `<https://plausible.io/sites>`_ and clicking :guilabel:`+ Add
+ website`. In Odoo, in the **Website settings**, make sure to select the website in the
+ :guilabel:`Settings of Website` field before pasting the :guilabel:`Shared link`.
+
+.. note::
+ Odoo automatically pushes two custom goals: `Lead Generation` and `Shop`.
+
+.. seealso::
+ `Plausible Analytics documentation <https://plausible.io/docs>`_
+
+.. _website/analytics/GA:
+
+Google Analytics
+================
+
+To follow your Odoo website's traffic with Google Analytics:
+
+#. Create or sign in to a Google account using the following link: `<https://analytics.google.com>`_.
+#. - If you are setting up Google Analytics for the first time, click :guilabel:`Start measuring`
+ and go through the account creation step.
+ - If you already have a Google Analytics account, sign in and click the gear icon in the
+ bottom-left corner of the page to access the **Admin** page. Then, click :guilabel:`+ Create
+ Property`.
+
+ .. image:: analytics/GA-add-property.png
+ :alt: Measurement ID in Google Analytics.
+
+#. Complete the next steps: `property creation <https://support.google.com/analytics/answer/9304153?hl=en/&visit_id=638278591144564289-3612494643&rd=2#property>`_,
+ business details, and business objectives.
+#. When you reach the **Data collection** step, choose the :guilabel:`Web` platform.
+
+ .. image:: analytics/GA-platform.png
+ :alt: Choose a platform for your Google Analytics property.
+
+#. Set up your data stream: Specify your :guilabel:`Website URL` and a :guilabel:`Stream name`, then
+ click :guilabel:`Create stream`.
+#. Copy the :guilabel:`Measurement ID`.
+
+ .. image:: analytics/GA-measurement-id.png
+ :alt: Measurement ID in Google Analytics.
+
+#. In Odoo, go to :menuselection:`Website --> Configuration --> Settings`.
+#. In the :guilabel:`SEO` section, enable :guilabel:`Google Analytics`, then paste the
+ :guilabel:`Measurement ID` and click :guilabel:`Save`.
+
+.. tip::
+ If you have :doc:`multiple websites <../configuration/multi_website>` with separate domains, it
+ is recommended to create `one property <https://support.google.com/analytics/answer/9304153?hl=en/&visit_id=638278591144564289-3612494643&rd=2#property>`_
+ per domain. In Odoo, in the **Website settings**, make sure to select the website in the
+ :guilabel:`Settings of Website` field before pasting the :guilabel:`Measurement ID`.
+
+.. seealso::
+ `Google documentation on setting up Analytics for a website <https://support.google.com/analytics/answer/1008015?hl=en/>`_
diff --git a/content/applications/websites/website/reporting/analytics/GA-add-property.png b/content/applications/websites/website/reporting/analytics/GA-add-property.png
new file mode 100644
index 000000000..65457740b
Binary files /dev/null and b/content/applications/websites/website/reporting/analytics/GA-add-property.png differ
diff --git a/content/applications/websites/website/reporting/analytics/GA-measurement-id.png b/content/applications/websites/website/reporting/analytics/GA-measurement-id.png
new file mode 100644
index 000000000..bb1c77504
Binary files /dev/null and b/content/applications/websites/website/reporting/analytics/GA-measurement-id.png differ
diff --git a/content/applications/websites/website/reporting/analytics/GA-platform.png b/content/applications/websites/website/reporting/analytics/GA-platform.png
new file mode 100644
index 000000000..47ceea997
Binary files /dev/null and b/content/applications/websites/website/reporting/analytics/GA-platform.png differ
diff --git a/content/applications/websites/website/reporting/analytics/plausible-copy-sharedlink.png b/content/applications/websites/website/reporting/analytics/plausible-copy-sharedlink.png
new file mode 100644
index 000000000..1eb8116ba
Binary files /dev/null and b/content/applications/websites/website/reporting/analytics/plausible-copy-sharedlink.png differ
diff --git a/content/applications/websites/website/reporting/plausible/create-sharedlink.png b/content/applications/websites/website/reporting/analytics/plausible-create-sharedlink.png
similarity index 100%
rename from content/applications/websites/website/reporting/plausible/create-sharedlink.png
rename to content/applications/websites/website/reporting/analytics/plausible-create-sharedlink.png
diff --git a/content/applications/websites/website/reporting/analytics/plausible-gear-icon.png b/content/applications/websites/website/reporting/analytics/plausible-gear-icon.png
new file mode 100644
index 000000000..2ee1af67c
Binary files /dev/null and b/content/applications/websites/website/reporting/analytics/plausible-gear-icon.png differ
diff --git a/content/applications/websites/website/reporting/google_analytics.rst b/content/applications/websites/website/reporting/google_analytics.rst
deleted file mode 100644
index 71943fe35..000000000
--- a/content/applications/websites/website/reporting/google_analytics.rst
+++ /dev/null
@@ -1,28 +0,0 @@
-=======================================================
-How to track your website's traffic in Google Analytics
-=======================================================
-
-To follow your website's traffic with Google Analytics:
-
-- `Create a Google Analytics account <https://www.google.com/analytics/>`__ if
- you don't have any.
-
-- Go through the creation form and accept the conditions to get the tracking ID.
-
- .. image:: google_analytics/google_analytics_account.png
- :align: center
-
-- Copy the tracking ID to insert it in Odoo.
-
- .. image:: google_analytics/google_analytics_tracking_id.png
- :align: center
-
-- Go to the *Configuration* menu of your Odoo's Website app.
- In the settings, turn on Google Analytics and paste the tracking ID.
- Then save the page.
-
- .. image:: google_analytics/google_analytics_settings.png
- :align: center
-
-To make your first steps in Google Analytics, refer to `Google Documentation
-<https://support.google.com/analytics/answer/1008015?hl=en/>`_.
diff --git a/content/applications/websites/website/reporting/google_analytics/google_analytics_account.png b/content/applications/websites/website/reporting/google_analytics/google_analytics_account.png
deleted file mode 100644
index 0c04a6ddd..000000000
Binary files a/content/applications/websites/website/reporting/google_analytics/google_analytics_account.png and /dev/null differ
diff --git a/content/applications/websites/website/reporting/google_analytics/google_analytics_settings.png b/content/applications/websites/website/reporting/google_analytics/google_analytics_settings.png
deleted file mode 100644
index 5fae4c814..000000000
Binary files a/content/applications/websites/website/reporting/google_analytics/google_analytics_settings.png and /dev/null differ
diff --git a/content/applications/websites/website/reporting/google_analytics/google_analytics_tracking_id.png b/content/applications/websites/website/reporting/google_analytics/google_analytics_tracking_id.png
deleted file mode 100644
index b9870ead6..000000000
Binary files a/content/applications/websites/website/reporting/google_analytics/google_analytics_tracking_id.png and /dev/null differ
diff --git a/content/applications/websites/website/reporting/google_analytics_dashboard/google_analytics_api.png b/content/applications/websites/website/reporting/google_analytics_dashboard/google_analytics_api.png
deleted file mode 100644
index 0f4fa236b..000000000
Binary files a/content/applications/websites/website/reporting/google_analytics_dashboard/google_analytics_api.png and /dev/null differ
diff --git a/content/applications/websites/website/reporting/google_analytics_dashboard/google_analytics_authorization.png b/content/applications/websites/website/reporting/google_analytics_dashboard/google_analytics_authorization.png
deleted file mode 100644
index 61311e3a5..000000000
Binary files a/content/applications/websites/website/reporting/google_analytics_dashboard/google_analytics_authorization.png and /dev/null differ
diff --git a/content/applications/websites/website/reporting/google_analytics_dashboard/google_analytics_client_id.png b/content/applications/websites/website/reporting/google_analytics_dashboard/google_analytics_client_id.png
deleted file mode 100644
index c78ee713f..000000000
Binary files a/content/applications/websites/website/reporting/google_analytics_dashboard/google_analytics_client_id.png and /dev/null differ
diff --git a/content/applications/websites/website/reporting/google_analytics_dashboard/google_analytics_create_credentials.png b/content/applications/websites/website/reporting/google_analytics_dashboard/google_analytics_create_credentials.png
deleted file mode 100644
index 6faffa356..000000000
Binary files a/content/applications/websites/website/reporting/google_analytics_dashboard/google_analytics_create_credentials.png and /dev/null differ
diff --git a/content/applications/websites/website/reporting/google_analytics_dashboard/google_analytics_create_project.png b/content/applications/websites/website/reporting/google_analytics_dashboard/google_analytics_create_project.png
deleted file mode 100644
index 4a45286ab..000000000
Binary files a/content/applications/websites/website/reporting/google_analytics_dashboard/google_analytics_create_project.png and /dev/null differ
diff --git a/content/applications/websites/website/reporting/google_analytics_dashboard/google_analytics_enable.png b/content/applications/websites/website/reporting/google_analytics_dashboard/google_analytics_enable.png
deleted file mode 100644
index e554b9fd4..000000000
Binary files a/content/applications/websites/website/reporting/google_analytics_dashboard/google_analytics_enable.png and /dev/null differ
diff --git a/content/applications/websites/website/reporting/google_analytics_dashboard/google_analytics_get_credentials.png b/content/applications/websites/website/reporting/google_analytics_dashboard/google_analytics_get_credentials.png
deleted file mode 100644
index 26283cf26..000000000
Binary files a/content/applications/websites/website/reporting/google_analytics_dashboard/google_analytics_get_credentials.png and /dev/null differ
diff --git a/content/applications/websites/website/reporting/google_analytics_dashboard/google_analytics_login.png b/content/applications/websites/website/reporting/google_analytics_dashboard/google_analytics_login.png
deleted file mode 100644
index a079ac94d..000000000
Binary files a/content/applications/websites/website/reporting/google_analytics_dashboard/google_analytics_login.png and /dev/null differ
diff --git a/content/applications/websites/website/reporting/google_analytics_dashboard/google_analytics_start.png b/content/applications/websites/website/reporting/google_analytics_dashboard/google_analytics_start.png
deleted file mode 100644
index 9d6e98748..000000000
Binary files a/content/applications/websites/website/reporting/google_analytics_dashboard/google_analytics_start.png and /dev/null differ
diff --git a/content/applications/websites/website/reporting/link_tracker.rst b/content/applications/websites/website/reporting/link_tracker.rst
index d151b150c..4aee5622b 100644
--- a/content/applications/websites/website/reporting/link_tracker.rst
+++ b/content/applications/websites/website/reporting/link_tracker.rst
@@ -50,7 +50,7 @@ country of origin for those clicks.
#. You can also access the link tracker on *odoo.com/r* via your browser.
#. Activate the developer mode (:menuselection:`Settings --> Activate the developer mode`) and
get access to the *Link Tracker* module and its back-end functionalities.
- #. Integrated with :doc:`Google Analytics <google_analytics>`, those trackers allow you to see
- the number of clicks and visitors to keep you on top of your marketing campaigns.
+ #. Integrated with :ref:`website/analytics/GA`, those trackers allow you to
+ see the number of clicks and visitors to keep you on top of your marketing campaigns.
#. The integration with the :doc:`CRM </applications/sales/crm/track_leads/prospect_visits>` application allows
you to understand where your leads and opportunities are coming from.
diff --git a/content/applications/websites/website/reporting/plausible.rst b/content/applications/websites/website/reporting/plausible.rst
deleted file mode 100644
index 969682df0..000000000
--- a/content/applications/websites/website/reporting/plausible.rst
+++ /dev/null
@@ -1,44 +0,0 @@
-===================================
-Website analytics with Plausible.io
-===================================
-
-To follow your website's traffic with Plausible.io:
-
-- `Create a Plausible.io account <https://plausible.io/register>`_ if you don't have any.
-- `Create your website <https://plausible.io/sites/new>`_ and `Start collecting data` if it is not
- already done.
-- Go through the `list of your websites <https://plausible.io/sites>`_ and click on the gear icon.
-
- .. image:: plausible/cog.png
- :align: center
- :alt: Click on cog icon in the list of websites
-
-- Click on the button :guilabel:`+ New Link` in the tab Visibility to create your Shared links.
-
- .. image:: plausible/new-sharedlink.png
- :align: center
- :alt: Adding a shared link in the Visibility tab
-
-- Choose a name (and NO password - it is not supported to embed it in Odoo) and click on the button
- `Create Shared Link`.
-
- .. image:: plausible/create-sharedlink.png
- :align: center
- :alt: Credentials creation for the new shared link
-
-- Copy the new Shared Link URL from Plausible.io and paste it into the Settings of Odoo.
-
- .. image:: plausible/copy-sharedlink.png
- :align: center
- :alt: Copy the shared link URL from Plausible.io
-
- .. image:: plausible/paste-sharedlink.png
- :align: center
- :alt: Paste the shared link URL to Odoo settings
-
-.. note::
- - | **You are on the Odoo Online Platform**
- | When you `create your Odoo Online database <https://www.odoo.com/trial>`_, we create it for
- you on our own server. You don't have anything to do.
- - | **What about the Goal?**
- | Odoo pushes out-of-the-box custom events: `Lead Generation` and `Shop`.
diff --git a/content/applications/websites/website/reporting/plausible/cog.png b/content/applications/websites/website/reporting/plausible/cog.png
deleted file mode 100644
index 62ecfb62c..000000000
Binary files a/content/applications/websites/website/reporting/plausible/cog.png and /dev/null differ
diff --git a/content/applications/websites/website/reporting/plausible/copy-sharedlink.png b/content/applications/websites/website/reporting/plausible/copy-sharedlink.png
deleted file mode 100644
index 03d86b1a7..000000000
Binary files a/content/applications/websites/website/reporting/plausible/copy-sharedlink.png and /dev/null differ
diff --git a/content/applications/websites/website/reporting/plausible/new-sharedlink.png b/content/applications/websites/website/reporting/plausible/new-sharedlink.png
deleted file mode 100644
index 5e7be9572..000000000
Binary files a/content/applications/websites/website/reporting/plausible/new-sharedlink.png and /dev/null differ
diff --git a/content/applications/websites/website/reporting/plausible/paste-sharedlink.png b/content/applications/websites/website/reporting/plausible/paste-sharedlink.png
deleted file mode 100644
index 31fd1dc91..000000000
Binary files a/content/applications/websites/website/reporting/plausible/paste-sharedlink.png and /dev/null differ
diff --git a/redirects/15.0.txt b/redirects/15.0.txt
index b737b09de..ee3680491 100644
--- a/redirects/15.0.txt
+++ b/redirects/15.0.txt
@@ -104,6 +104,11 @@ applications/sales/point_of_sale/payment/worldline.rst applications/sales/point_
applications/services/fsm/default_warehouse.rst applications/services/field_service/default_warehouse.rst # fsm/* -> field_service/*
+# applications/websites
+
+applications/websites/website/reporting/google_analytics_dashboard.rst applications/websites/website/reporting/google_analytics.rst
+
+
# developer/howtos
developer/howtos/rdtraining/D_mixins.rst developer/tutorials/mixins.rst # reorganize the developer doc
diff --git a/redirects/16.0.txt b/redirects/16.0.txt
index a494ffee0..1aeb20e7e 100644
--- a/redirects/16.0.txt
+++ b/redirects/16.0.txt
@@ -60,7 +60,9 @@ applications/websites/ecommerce/shopper_experience/payment_providers.rst applica
applications/websites/ecommerce/maximizing_revenue/pricing.rst applications/websites/ecommerce/managing_products/price_management.rst # /maximizing_revenue/pricing -> /managing_products/price_management
applications/websites/ecommerce/maximizing_revenue/reviews.rst applications/websites/ecommerce/ecommerce_management/customer_interaction.rst # /maximizing_revenue/reviews -> /ecommerce_management/customer_interaction
applications/websites/ecommerce/shopper_experience/portal.rst applications/websites/ecommerce/ecommerce_management/customer_accounts.rst # /shopper_experience/portal -> /ecommerce_management/customer_accounts
-applications/websites/website/optimize/plausible.rst applications/websites/website/reporting/plausible.rst # /optimize/* -> /reporting/*
+applications/websites/website/optimize/plausible.rst applications/websites/website/reporting/analytics.rst # /optimize/* -> /reporting/*
+applications/websites/website/reporting/google_analytics.rst applications/websites/website/reporting/analytics.rst # merged plausible.rst and google_analytics.rst
+applications/websites/website/reporting/plausible.rst applications/websites/website/reporting/analytics.rst # merged plausible.rst and google_analytics.rst
# developer/howtos