diff --git a/content/applications/websites/ecommerce/ecommerce_management.rst b/content/applications/websites/ecommerce/ecommerce_management.rst index 2cf1d296d..09b2d2e47 100644 --- a/content/applications/websites/ecommerce/ecommerce_management.rst +++ b/content/applications/websites/ecommerce/ecommerce_management.rst @@ -10,3 +10,4 @@ eCommerce management ecommerce_management/order_handling ecommerce_management/customer_accounts ecommerce_management/customer_interaction + ecommerce_management/performance diff --git a/content/applications/websites/ecommerce/ecommerce_management/performance.rst b/content/applications/websites/ecommerce/ecommerce_management/performance.rst new file mode 100644 index 000000000..87ab8af0f --- /dev/null +++ b/content/applications/websites/ecommerce/ecommerce_management/performance.rst @@ -0,0 +1,50 @@ +====================== +Performance monitoring +====================== + +Odoo integrates a variety of tools to analyze and improve the performance of your eCommerce +website. + +Performance analysis tools +========================== + +Data monitoring +--------------- + +**Website** allows monitoring and analysis of the sales performance of your eCommerce. To access the +**reporting view**, go to :menuselection:`Website --> Reporting`. This dashboard helps you monitor +everything related to sales, such as sales performance per product, category, day, etc. + +.. image:: reporting/reporting.png + :align: center + :alt: Performance reporting of eCommerce + +By clicking :guilabel:`Measures`, you can select the type of measurement used, such as: + +- :guilabel:`Margin`; +- :guilabel:`Qty Invoiced`; +- :guilabel:`Untaxed Total`; +- :guilabel:`Volume`; +- ... + +Other options include **multiple views (Pivot, etc.), comparison** by periods or years, and directly +:guilabel:`insert in spreadsheet`, etc. + +Analytics +--------- + +It is possible to link your Odoo website with Google Analytics. To do so, go to +:menuselection:`Website --> Configuration --> Settings` and scroll to the :guilabel:`SEO` section. +Then, enter your **ID** in the :guilabel:`Measurement ID` field. + +If you are still using **Universal Analytics**, it can directly be added by injecting the code in +the HTML header and body using the website builder. All metrics from Google Analytics and Universal +Analytics can be seen directly within Odoo. + +Alternatively, Odoo offers the possibility to use another service, **Plausible.io**. Plausible.io is +a simple and privacy-friendly alternative to Google Analytics. Everything can be managed directly in +Odoo, there is no need to visit Plausible.io's website to access your metrics. + +.. seealso:: + - :doc:`/applications/websites/website/optimize/google_analytics` + - :doc:`/applications/websites/website/optimize/plausible` diff --git a/content/applications/websites/ecommerce/ecommerce_management/reporting/reporting.png b/content/applications/websites/ecommerce/ecommerce_management/reporting/reporting.png new file mode 100644 index 000000000..bc58374a7 Binary files /dev/null and b/content/applications/websites/ecommerce/ecommerce_management/reporting/reporting.png differ