# SOME DESCRIPTIVE TITLE. # Copyright (C) 2015-TODAY, Odoo S.A. # This file is distributed under the same license as the Odoo package. # FIRST AUTHOR , YEAR. # # Translators: # Martin Trigaux, 2020 # Jérôme Tanché , 2020 # Florent de Labarre , 2020 # Cécile Collart , 2020 # #, fuzzy msgid "" msgstr "" "Project-Id-Version: Odoo 14.0\n" "Report-Msgid-Bugs-To: \n" "POT-Creation-Date: 2021-02-04 11:02+0100\n" "PO-Revision-Date: 2020-09-22 14:41+0000\n" "Last-Translator: Cécile Collart , 2020\n" "Language-Team: French (https://www.transifex.com/odoo/teams/41243/fr/)\n" "MIME-Version: 1.0\n" "Content-Type: text/plain; charset=UTF-8\n" "Content-Transfer-Encoding: 8bit\n" "Language: fr\n" "Plural-Forms: nplurals=2; plural=(n > 1);\n" #: ../../marketing_automation.rst:5 msgid "Marketing Automation" msgstr "Automatisation du Marketing" #: ../../marketing_automation/advanced.rst:3 msgid "Advanced" msgstr "Avancé" #: ../../marketing_automation/advanced/understanding_metrics.rst:3 msgid "Understanding Metrics" msgstr "" #: ../../marketing_automation/advanced/understanding_metrics.rst:4 msgid "" "Metrics are values that help you measure progress and can be a powerful way " "of linking your employees to goals." msgstr "" #: ../../marketing_automation/advanced/understanding_metrics.rst:9 msgid "" "When you create a workflow in Odoo, its visual content already shows metrics" " in a graph form and in numbers." msgstr "" #: ../../marketing_automation/advanced/understanding_metrics.rst:10 msgid "Let’s consider the example below:" msgstr "" #: ../../marketing_automation/advanced/understanding_metrics.rst:19 msgid "" "The *Target* - business object - is *Lead/Opportunity* and was narrowed down" " to the ones whose *Tag Name* contain the description “Product”, and have an" " email address set." msgstr "" #: ../../marketing_automation/advanced/understanding_metrics.rst:20 msgid "A total number of 20 records match the criteria." msgstr "" #: ../../marketing_automation/advanced/understanding_metrics.rst:28 msgid "" "Out of those 20 records, 25 have become participants, in other words, they " "have matched the criteria." msgstr "" #: ../../marketing_automation/advanced/understanding_metrics.rst:36 msgid "" "Every time the system runs, updating numbers and triggering actions, it will" " look at the *Target* model and check if new records have been added or " "modified, keeping the flow up-to-date." msgstr "" #: ../../marketing_automation/advanced/understanding_metrics.rst:41 msgid "" "The filter here is applied to *all* activities. Leads that lose the tag in " "the meantime will be excluded from later activities." msgstr "" #: ../../marketing_automation/advanced/understanding_metrics.rst:45 msgid "" "*Records* is a real-time number, therefore while the workflow is running, " "changes in opportunity records can be made - delete, add, adjustment - " "updating the number of records, but not changing the number of participants," " as the metric *will not* exclude opportunities that have been set as " "participants before. It will just add new ones. For this reason, the number " "of *Records* can be different from the number of *Participants*." msgstr "" #: ../../marketing_automation/advanced/understanding_metrics.rst:0 msgid "" "You can also have filters applied to activities individually, under " "*Domain*. A useful feature to specify an individual filter that will only be" " performed if the records satisfied both filters, the activity and its " "domain one." msgstr "" #: ../../marketing_automation/advanced/understanding_metrics.rst:0 msgid "" "Example: for an activity sending an SMS, you could make sure a phone number " "is set to avoid triggering a SMS that would never be sent and crash." msgstr "" #: ../../marketing_automation/advanced/understanding_metrics.rst:64 msgid "" "*Success* is the number of times the searching for participants - that match" " the filter(s) of that activity - was performed successfully in relation to " "the total number of participants." msgstr "" #: ../../marketing_automation/advanced/understanding_metrics.rst:65 msgid "" "If a participant does not match the conditions, it will be added to " "*Rejected*." msgstr "" #: ../../marketing_automation/advanced/understanding_metrics.rst:71 msgid "" "Hovering over the graph, you can see the number of successful and rejected " "participants, per day, for the last 15 days." msgstr "" #: ../../marketing_automation/advanced/understanding_metrics.rst:75 msgid "" "Every time a new record is added to the *Target* model, it will be " "automatically added to the workflow, and, it will start the workflow from " "the beginning (parent action)." msgstr "" #: ../../marketing_automation/advanced/understanding_metrics.rst:79 msgid ":doc:`../overview/automate_actions`" msgstr "" #: ../../marketing_automation/advanced/understanding_metrics.rst:80 msgid ":doc:`../overview/segment`" msgstr "" #: ../../marketing_automation/advanced/understanding_metrics.rst:81 msgid ":doc:`../overview/test`" msgstr "" #: ../../marketing_automation/overview.rst:3 msgid "Overview" msgstr "Vue d'ensemble" #: ../../marketing_automation/overview/automate_actions.rst:3 msgid "Automate Actions and Create a Workflow" msgstr "" #: ../../marketing_automation/overview/automate_actions.rst:4 msgid "" "Automated workflows are a sign that you are building intelligent, data-" "driven, multifaceted campaigns to enable the delivery of the right message, " "to the right prospects, at the right time. It also speeds up processes and " "creates a seamless experience for employees." msgstr "" #: ../../marketing_automation/overview/automate_actions.rst:9 msgid "Segment and create a campaign" msgstr "" #: ../../marketing_automation/overview/automate_actions.rst:10 msgid "Go to :menuselection:`Campaigns --> Create`." msgstr "" #: ../../marketing_automation/overview/automate_actions.rst:12 msgid "" "In the example below, the *Marketing Automation* application is fully " "integrated with *Contacts*." msgstr "" #: ../../marketing_automation/overview/automate_actions.rst:14 msgid "" "But it can also be integrated with other apps like CRM, as long as they are " "installed in your database." msgstr "" #: ../../marketing_automation/overview/automate_actions.rst:23 msgid "" "Depending on the criteria, the *target model updates itself* while the " "campaign is running. That means that every new record that meets the " "criteria will be added to the workflow." msgstr "" #: ../../marketing_automation/overview/automate_actions.rst:25 msgid "" "Example: a campaign starts for leads that have no salesman assigned. If at " "some point, those leads get to have a salesman assigned to it, the campaign " "will stop running." msgstr "" #: ../../marketing_automation/overview/automate_actions.rst:29 msgid "Create a parent activity and start to build a workflow" msgstr "" #: ../../marketing_automation/overview/automate_actions.rst:30 msgid "Click on *Add new activity*." msgstr "" #: ../../marketing_automation/overview/automate_actions.rst:37 msgid "" "*Trigger* is the field to set for the activity to start to de deployed." msgstr "" #: ../../marketing_automation/overview/automate_actions.rst:39 msgid "" "Adopt an *Expiry Duration* if you would like to stop actions from being " "executed after a certain amount of time and in subsequence to the trigger." msgstr "" #: ../../marketing_automation/overview/automate_actions.rst:42 msgid "" "Under *Domain* you can narrow down your target, even more, applying filters " "for this specific activity." msgstr "" #: ../../marketing_automation/overview/automate_actions.rst:47 msgid "Add Child Activities" msgstr "" #: ../../marketing_automation/overview/automate_actions.rst:48 msgid "" "A *child activity* is an action that will take place based on a condition." msgstr "" #: ../../marketing_automation/overview/automate_actions.rst:50 msgid "" "You can either create or add a child activity if on the previous one: the " "email was opened or not, the email was replied or not, the link was clicked " "or not, the email bounced back." msgstr "" #: ../../marketing_automation/overview/automate_actions.rst:59 #: ../../marketing_automation/overview/test.rst:53 msgid ":doc:`segment`" msgstr "" #: ../../marketing_automation/overview/segment.rst:3 msgid "Segment the Database with Filters" msgstr "" #: ../../marketing_automation/overview/segment.rst:4 msgid "Filters let you reach a granular level of detail in your records." msgstr "" #: ../../marketing_automation/overview/segment.rst:7 msgid "How to work with filters" msgstr "" #: ../../marketing_automation/overview/segment.rst:8 msgid "" "When working with filters, you will see that some of the rules have an arrow" " button next to it, informing you that the parameter has more variables " "within it." msgstr "" #: ../../marketing_automation/overview/segment.rst:18 msgid "" "More than one parameter line - *node* (+) - can be added under what is " "called a *branch* (...)." msgstr "" #: ../../marketing_automation/overview/segment.rst:19 msgid "To exclude a *node* or a *branch*, click on *Delete node* (x)." msgstr "" #: ../../marketing_automation/overview/segment.rst:27 msgid "" "Every time a new branch is created, you can choose if you would like the " "records to match *all* criteria of the upcoming rules, or *any*, meaning one" " rule or the other." msgstr "" #: ../../marketing_automation/overview/segment.rst:32 msgid "Use cases" msgstr "Cas d'utilisation" #: ../../marketing_automation/overview/segment.rst:34 msgid "" "**Scenario**: narrow the target down to new opportunities in the pipeline." msgstr "" #: ../../marketing_automation/overview/segment.rst:39 msgid "**Scenario**: narrow the target down to suppliers." msgstr "" #: ../../marketing_automation/overview/segment.rst:44 msgid "" "**Scenario**: narrow the leads down to the ones that contain a certain tag " "name." msgstr "" #: ../../marketing_automation/overview/segment.rst:49 msgid "" "**Scenario**: narrow the target down to the attendees of a specific event " "that purchase a specific category of ticket." msgstr "" #: ../../marketing_automation/overview/segment.rst:55 msgid "**Scenario**: narrow the target down to the employees who have kids." msgstr "" #: ../../marketing_automation/overview/segment.rst:60 msgid "" "**Scenario**: narrow the target down to records with a helpdesk ticket " "solved." msgstr "" #: ../../marketing_automation/overview/segment.rst:66 #: ../../marketing_automation/overview/test.rst:52 msgid ":doc:`automate_actions`" msgstr "" #: ../../marketing_automation/overview/test.rst:3 msgid "Launch a Test and Start a Campaign" msgstr "" #: ../../marketing_automation/overview/test.rst:4 msgid "" "Before starting a campaign, launching a test allows you to run the workflow " "on a test contact and view the sequence of events in action, avoiding " "mistakes." msgstr "" #: ../../marketing_automation/overview/test.rst:8 msgid "Launch a test" msgstr "Lancer un test" #: ../../marketing_automation/overview/test.rst:9 msgid "Click on *Launch a test*." msgstr "" #: ../../marketing_automation/overview/test.rst:12 msgid "" "Once you have selected the test contact, *Run* the parent activity and the " "subsequent ones as needed. *Run* and *Stop* activities individually. To stop" " the whole workflow click on *Stop*." msgstr "" #: ../../marketing_automation/overview/test.rst:22 msgid "" "Launching a test does not add data to your metrics with the purpose of not " "introducing wrong inputs to reports." msgstr "" #: ../../marketing_automation/overview/test.rst:27 msgid "Start and stop a workflow" msgstr "" #: ../../marketing_automation/overview/test.rst:28 msgid "" "Click on *Start* to run the workflow, and on *Stop* to interrupt it. The " "interruption and new start can happen at any moment. The current status will" " be shown on the status bar." msgstr "" #: ../../marketing_automation/overview/test.rst:38 msgid "Participants and their specific workflow" msgstr "" #: ../../marketing_automation/overview/test.rst:39 msgid "" "*Participants* are all the records that have ever been involved in the " "campaign." msgstr "" #: ../../marketing_automation/overview/test.rst:47 msgid "" "If you click on *Participants* and open a record, you will find the specific" " activities the record went/are/will go through, as well as when the " "workflow was triggered to him. If you wish to cancel an activity click on " "*Cancel*." msgstr ""