84 lines
3.1 KiB
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84 lines
3.1 KiB
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=============
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SMS Marketing
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=============
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Utilizing :abbr:`SMS (Short Message Service)` outreach in communication strategies can help
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companies expand their market reach, especially in some countries, where emails might not be very
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common, or even used at all.
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Odoo's *SMS Marketing* application can also help boost conversion rates around valuable actions,
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such as event registrations, free trials, purchases, etc., since text and mobile-based marketing
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channels typically yield higher :abbr:`CTOR (click-to-open rate)` and :abbr:`CTR (click-through
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rate)` outcomes.
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.. seealso::
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`Odoo Tutorials: Marketing <https://www.odoo.com/slides/marketing-27>`_
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.. cards::
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.. card:: Create SMS messages
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:target: sms_marketing/create_sms
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Explore how to create, configure, send, and schedule SMS messages.
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.. card:: SMS analysis
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:target: sms_marketing/sms_analysis
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Examine detailed reporting metrics related to every aspect of sent SMS messages.
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.. card:: SMS marketing campaigns
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:target: sms_marketing/marketing_campaigns
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Discover how to create and customize SMS marketing campaigns for any occasion with Odoo.
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.. card:: Mailing lists and blacklists
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:target: sms_marketing/mailing_lists_blacklists
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Set up custom mailing lists and blacklists to ensure all SMS messages reach the right
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recipients.
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.. card:: Pricing and FAQ
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:target: sms_marketing/pricing_and_faq
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Find out more about Odoo's SMS pricing, and check out some of the most frequently asked
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questions.
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SMS marketing dashboard
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=======================
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When the application is opened, Odoo displays the main :guilabel:`SMS Marketing` dashboard, which
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showcases the various SMS mailings that have been created, along with pertinent information and data
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related to that specific message.
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The :icon:`oi-view-kanban` :guilabel:`Kanban` view is the default Odoo uses when the application is
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opened, which provides an organized display of the SMS mailings that have been created, and what
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their current status is at the moment.
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.. note::
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An :abbr:`SMS (Short Message Service)` mailing can have one of the following statuses:
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:guilabel:`Draft`, :guilabel:`In Queue`, :guilabel:`Sending`, or :guilabel:`Sent`.
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In the upper right corner of the main :guilabel:`SMS Marketing` dashboard, there are a few different
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view options to choose from. Each one provides a unique take on the same SMS information.
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The :icon:`oi-view-list` :guilabel:`List` view provides the same useful data related to SMS
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mailings, but in a more traditional list layout.
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The :icon:`fa-calendar` :guilabel:`Calendar` view shows when SMS mailings are scheduled or have been
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sent. Clicking a future date opens a blank SMS template to be scheduled for that date.
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Lastly, the :icon:`fa-area-chart` :guilabel:`Graph` view visualizes that same SMS-related data in
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series of graphs and charts. Odoo also provides various ways to sort and group the data for more
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detailed analysis.
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.. toctree::
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:titlesonly:
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sms_marketing/create_sms
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sms_marketing/sms_analysis
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sms_marketing/marketing_campaigns
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sms_marketing/mailing_lists_blacklists
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sms_marketing/pricing_and_faq
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