documentation/content/applications/sales/crm/acquire_leads/convert.rst
jero-odoo 63636d0518 [IMP] CRM: Convert leads to opps
closes odoo/documentation#8476

Signed-off-by: Samuel Lieber (sali) <sali@odoo.com>
Co-authored-by: ksc-odoo <73958186+ksc-odoo@users.noreply.github.com>
Co-authored-by: ksc-odoo <73958186+ksc-odoo@users.noreply.github.com>
2024-04-04 17:03:01 +00:00

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================================
Convert leads into opportunities
================================
*Leads* act as a qualifying step before an opportunity is created. This provides additional time to
review its potential, and gauge its viability, before the opportunity is assigned to a salesperson.
Configuration
=============
To activate the *Leads* setting, navigate to :menuselection:`CRM app --> Configuration --> Settings`
and check the box labeled, :guilabel:`Leads`. Then, click :guilabel:`Save`.
.. image:: convert/convert-leads-leads-setting.png
:align: center
:alt: Leads setting on CRM configuration page.
Activating this feature adds a new menu option, :guilabel:`Leads`, to the header bar, located along
the top of the screen.
.. image:: convert/convert-leads-leads-menu.png
:align: center
:alt: Leads menu on CRM application.
Once the *Leads* setting has been activated, it applies to all sales teams by default. To turn off
leads for a specific team, navigate to :menuselection:`CRM app --> Configuration --> Sales Teams`.
Then, select a team from the list to open that team's configuration page. Clear the
:guilabel:`Leads` checkbox, located beneath the :guilabel:`Sales Team` field, then click
:guilabel:`Save`.
.. image:: convert/convert-leads-leads-button.png
:align: center
:alt: Leads menu on CRM application.
Convert a lead into an opportunity
==================================
To convert a lead into an *opportunity*, navigate to :menuselection:`CRM app --> Leads`, and click
on a lead from the list to open it.
.. warning::
If a :guilabel:`Similar Leads` smart button appears at the top of the page for the lead, it
indicates a similar lead or opportunity already exists in the database. Before converting this
lead, click the smart button to confirm if the lead should be merged.
.. image:: convert/similar-leads-smart-button.png
:align: center
:alt: Close up of a lead with emphasis on the Similar Leads smart button.
Click the :guilabel:`Convert to Opportunity` button, located at the top-left of the page.
.. image:: convert/convert-leads-convert-opp-button.png
:align: center
:alt: Create opportunity button on a lead record.
This opens a :guilabel:`Convert to opportunity` pop-up modal. Here, in the :guilabel:`Conversion
Action` field, select the :guilabel:`Convert to opportunity` option.
.. note::
To merge this lead with an existing similar lead or opportunity, select :guilabel:`Merge with
existing opportunities` in the :guilabel:`Conversion Action` field. This generates a list of the
similar leads/opportunities to be merged.
When merging, Odoo gives priority to whichever lead/opportunity was created in the system first,
merging the information into the first created lead/opportunity. However, if a lead and an
opportunity are being merged, the resulting record is referred to as an opportunity, regardless
of which record was created first.
Then, select a :guilabel:`Salesperson` and a :guilabel:`Sales Team` to which the opportunity should
be assigned. Neither field is required, though if a selection is made in the :guilabel:`Salesperson`
field, the :guilabel:`Sales Team` field is populated automatically, based on the salesperson's team
assignments.
If the lead has already been assigned to a salesperson or a team, these fields automatically
populate with that information.
.. image:: convert/convert-leads-conversion-action.png
:align: center
:alt: Create opportunity pop-up.
Under the :guilabel:`Customer` heading, choose from the following options:
- :guilabel:`Create a new customer`: choose this option to use the information in the lead to create
a new customer record.
- :guilabel:`Link to an existing customer`: choose this option, then select a customer from the
resulting drop-down menu, to link this opportunity to an existing customer record.
- :guilabel:`Do not link to a customer`: choose this option to convert the lead, but not link it to
a new or existing customer.
Lastly, when all configurations are complete, click :guilabel:`Create Opportunity`.
To view the newly created opportunity, navigate to :menuselection:`CRM app --> My Pipeline`.
.. note::
Some filters may need to be removed from the :guilabel:`Search...` bar on the top
:guilabel:`Pipeline` page to view all opportunities.