documentation/content/applications/websites/livechat/chatbots.rst
jero-odoo c54584a3f0 [IMP] Livechat: chatbots 17.0
closes odoo/documentation#8306

Signed-off-by: Samuel Lieber (sali) <sali@odoo.com>
Co-authored-by: larm-odoo <121518652+larm-odoo@users.noreply.github.com>
Co-authored-by: ksc-odoo <73958186+ksc-odoo@users.noreply.github.com>
Co-authored-by: Sam Lieber (sali) <36018073+samueljlieber@users.noreply.github.com>
2024-03-29 20:00:54 +00:00

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========
Chatbots
========
A *Chatbot* is a program designed to mimic a conversation with a live human. Chatbots are assigned a
script of pre-written steps to follow. The scripts are designed to anticipate a visitor's potential
response, and lead them through a series of questions and answers the same way a live team member
would.
Chatbots can be customized to fill various roles, from customer support, to creating leads, to
collecting contact information. The goal of each chatbot can vary based on several criteria,
including the webpage where it is located, and the information it captures.
.. image:: chatbots/chatbot-visitor-view.png
:align: center
:alt: View of the chat window with a helpdesk ticket created in Odoo Live Chat.
Build a chatbot
===============
Before creating a new chatbot, the *Live Chat* application must first be installed on the database.
This can be done directly from the :menuselection:`Apps` application, by searching for `Live Chat`
in the :guilabel:`Search...` bar, and clicking :guilabel:`Install`.
Once the *Live Chat* application has been installed on the database, go to :menuselection:`Live Chat
app --> Configuration --> Chatbots`.
.. note::
When the *Live Chat* app is installed, a sample chatbot is created, named *Welcome Bot*. This
chatbot has a preconfigured script that walks through a few basic steps, including asking for a
visitor's email address, and forwarding the conversation to an operator.
*Welcome Bot* can be used as a starting point. The existing steps can be edited or removed, and
new steps can be added to customize the script, as needed.
*Welcome Bot* can be deleted or archived, if necessary.
.. image:: chatbots/chatbot-welcome-bot.png
:align: center
:alt: View of the Welcome Bot script in Odoo Live Chat.
To create a new chatbot, navigate to the :guilabel:`Chatbot` page (:menuselection:`Live Chat app -->
Configuration --> Chatbots`) and click :guilabel:`New`. This opens a blank chatbot details page.
On the blank chatbot details page, enter a name in the :guilabel:`Chatbot Name` field and click on
the :guilabel:`Edit Image` icon in the upper right corner of the form to add a photo.
Chatbot scripts
---------------
After the new chatbot has been created and named, the next step is to create a script. Chatbot
conversations follow an accompanying script. These scripts are comprised of lines of dialog, each
designed to deliver or capture information.
To create a chatbot script, click :guilabel:`Add a Line` in the :guilabel:`Script` tab of the
chatbot detail page, and a :guilabel:`Create Script Steps` modal appears.
This form must be filled out for **each** line of text (dialog) that the chatbot could deliver
during the conversation.
First, enter the content of the message in the :guilabel:`Message` field. Then, select an option
from the :guilabel:`Step Type` and :guilabel:`Only If` drop-down menus.
Step types
~~~~~~~~~~
The :guilabel:`Step Type` selected depends on the intended purpose of the message. The available
options in the :guilabel:`Step Type` drop-down menu are detailed below:
Text
****
This step is used for messages where no answer is expected or necessary. Text steps can be used for
greetings, to offer resources, such as documentation, or provide links to specific web pages.
.. important::
*Text* step types are only intended to deliver information, and do **not** allow for any visitor
input. As such, they **must** be followed by additional steps to continue the conversation.
Question
********
This step asks a question and provides a set of answers. The visitor clicks on one answer, which
either leads to a new step in the conversation, or can lead to an optional link to a new webpage.
Enter the question in the :guilabel:`Message` field. Then, under the :guilabel:`Answer` heading,
click :guilabel:`Add a Line` to create a blank answer line.
Proceed to enter the answer as it should appear to the visitor. To turn the answer into a link that
redirects the visitor when selected, add the URL to the answer line under the :guilabel:`Optional
Link` heading.
Repeat these steps for every answer to be included for the question.
Click :guilabel:`Save & Close` or :guilabel:`Save & New`.
.. tip::
It is helpful to add a catchall answer to question steps (e.g: `Something else`). This helps
visitors continue the conversation, even if their needs do not exactly fit with any of the other
answers.
Email
*****
This step prompts visitors to provide their email address, which is stored and can be used by team
members later to follow up with additional information.
The **only** accepted inputs for this step type are email addresses that are in a valid format. If a
visitor attempts to enter anything other than a valid email address, the chatbot responds with a
message stating it does not recognize the information submitted.
.. image:: chatbots/chatbot-invalid-email.png
:align: center
:alt: View of a chatbot responding to an invalid email.
Phone
*****
Similar to email, this step type prompts the visitor to enter their phone number, which can be used
to follow up with additional information, schedule demos, and more.
.. warning::
Due to the vast number of formats used for phone numbers worldwide, responses to this step type
are **not** validated for formatting, and can include both numbers and special characters.
Forward to Operator
*******************
This step forwards the conversation to an active live chat operator, so they can continue
assisting the visitor. As the conversation transcript is passed on to the operator, they can pick up
where the chatbot left off. This not only saves time for all parties involved, it can also help
qualify conversations before they reach live operators.
.. note::
If no active operator is available on the channel, the chatbot continues the conversation with
the visitor. Therefore, additional steps should be added after this one to ensure there is no
abrupt end to the conversation. The additional steps can both inform visitors about the lack of
available operators (e.g. `Uh-oh, it looks like none of our operators are available`) and
continue the conversation (e.g. `Would you like to leave your email address?`).
.. image:: chatbots/chatbot-no-operator.png
:align: center
:alt: View of a chatbot follow up messages when no live chat operator is available.
Free Input/Multi-Line
*********************
The *free input* step allows visitors to respond to questions without providing pre-written
responses. Information provided in these responses is stored in the chat transcripts.
Choose between :guilabel:`Free Input` and :guilabel:`Free Input (Multi-Line)` depending on the type
and amount of information the visitor is asked to provide.
Create Lead
***********
This step creates a lead in the *CRM* application. Select an option from the :guilabel:`Sales Team`
drop-down field that appears to assign the created lead to a specific team.
.. note::
This step is **only** available if the *CRM* application is installed on the database.
Create Ticket
*************
This step creates a :doc:`ticket <../../services/helpdesk/overview/receiving_tickets>` in
the *Helpdesk* application. Select an option from the :guilabel:`Helpdesk Team` drop-down field that
appears to assign the created ticket to a specific team.
.. note::
This step is **only** available if the *Helpdesk* application is installed on the database.
Only if
~~~~~~~
Chatbot scripts operate on an if/then basis, which means the next question presented to the visitor
is determined by the answer provided to the previous question.
To continue the progression of the conversation, the :guilabel:`Create Script Steps` form for a new
step contains a field labeled :guilabel:`Only If`. This field is where the progression of questions
is defined.
If a step is intended to follow all of the previous messages, this field can be left empty. However,
if a message should **only** be sent conditionally, based on a previous response, or several
previous responses, those responses **must** be added to this field.
.. important::
If any selections are made in the :guilabel:`Only If` field, they must **all** be selected during
the conversation *before* this step will be included. Only include selections in this field if
they are necessary for this step to be displayed.
.. example::
In the *Welcome Bot* script, a visitor can ask about pricing information. If the visitor selects
this response, a step is included to forward the conversation to an operator. The chatbot first
sends a message informing the visitor that it is checking to see if an operator is available to
chat.
However, this message should **only** be delivered if the visitor requests pricing information.
In that situation, the conversation would proceed as below:
- Welcome Bot: "*What are you looking for?*"
- Visitor: "**I have a pricing question.**"
- Welcome Bot: "*Hmmm, let me check if I can find someone that could help you with that...*"
In the details form for the :guilabel:`Text` step, the *I have a pricing question* response has
been selected in the :guilabel:`Only If` field. As such, this step is **only** shown in
conversations where that response has been selected.
.. image:: chatbots/chatbot-only-if.png
:align: center
:alt: View of the new message form emphasizing the Only If field.
Script testing
--------------
To ensure all visitors have a satisfactory experience with the chatbot, each message needs
to lead to a natural conclusion. Chatbot scripts should be tested to confirm there are no dead-ends,
and to understand what the visitor sees when they interact with the chatbot.
.. important::
If the visitor provides an answer, or input, that is **not** assigned a corresponding follow-up
response, the conversation stops (*dead-ends*). Since the visitor cannot re-engage the chatbot,
they must restart the conversation by refreshing the chat window, or their browser.
To test the performance of a chatbot, first click on the :guilabel:`Test` button at the top-left of
the chatbot script page. Then, upon being redirected to the testing screen, answer the chatbot
prompts the same way a potential site visitor would.
When the script has reached an end-point, the message *Conversation ended...Restart* appears at the
bottom of the chat window. To begin the conversation at the beginning of the script, click on
:guilabel:`Restart`. To return to the script page, click :guilabel:`Back to edit mode` at the top of
the page.
Add chatbot to a channel
========================
After a chatbot has been created and tested, it needs to be added to a live chat channel.
First, open the :menuselection:`Live Chat` application, find the Kanban card for the appropriate
live chat channel, hover over it, and click the :guilabel:`⋮ (three dots)` icon to open the
drop-down menu. Click :guilabel:`Configure Channel` to open the channel detail form.
.. note::
To create a new live chat channel, open the :menuselection:`Live Chat app` and click
:guilabel:`New`. See :doc:`Live Chat <../livechat>` for more information.
Click on the :guilabel:`Channel Rules` tab. Then, open an existing rule, or create a new one by
clicking :guilabel:`Add a line`.
On the :guilabel:`Create Rules` modal, choose the appropriate chatbot in the :guilabel:`Chatbot`
field.
If the chatbot should **only** be active if there are no live chat operators available, check the
box labeled :guilabel:`Enabled only if no operator`.
.. image:: chatbots/chatbot-add-to-channel.png
:align: center
:alt: View of the channel rules emphasizing the chatbot field.
.. seealso::
:doc:`Live chat channel rules </applications/websites/livechat>`