56 lines
2.6 KiB
ReStructuredText
56 lines
2.6 KiB
ReStructuredText
=============================================
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Track clicks and visitors using Link Trackers
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=============================================
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Link Trackers allow you to track your marketing campaigns (emails, banner ads, blog posts, social
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media posts, affiliate links, etc.). This way, you are able to identify your best traffic sources
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and make informed decisions about the distribution of your marketing budget.
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Configuration
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=============
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Go to :menuselection:`Website --> Configuration --> Settings` and activate *Link Trackers*.
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.. image:: media/enable_link_tracker.png
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:align: center
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:alt: View of Website settings page emphasizing the link trackers field in Odoo Website
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Set up traceable URLs
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---------------------
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Go to :menuselection:`Website --> Go to website --> Promote --> Track this page`. Here, you are able
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to get a specific tracked URL based on the campaign, medium, and source being used.
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.. image:: media/link_tracker_fields.png
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:align: center
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:alt: View of the link traker fields for Odoo Website
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- **URL**: url of the page you want to track (e.g. the home page or a product's page).
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- **Campaign**: context of your link (e.g. a special promotion).
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- **Medium**: channel used to share (deliver) your link (e.g. an email or a Facebook ad).
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- **Source**: platform where the traffic originates (e.g. Google or Twitter).
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Now, click on *Get tracked link* to generate a URL that you can post or send by the source you have
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decided on.
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Follow-up on tracked links
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==========================
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To look at statistics of your links, go to :menuselection:`Website --> Go to website --> Promote
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--> Track this page`. Besides being able to see the *Most Clicked* and *Recently Used* links, you
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can also see complete statistics by clicking on *Stats*, including the number of clicks, and the
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country of origin for those clicks.
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.. image:: media/links_statistics.png
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:align: center
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:alt: View of the tracked list emphasizing the statistics buttons in Odoo Website
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.. tip::
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#. You can also access the link tracker on *odoo.com/r* via your browser.
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#. Activate the developer mode (:menuselection:`Settings --> Activate the developer mode`) and
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get access to the *Link Tracker* module and its back-end functionalities.
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#. Integrated with :doc:`Google Analytics <google_analytics>`, those trackers allow you to see
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the number of clicks and visitors to keep you on top of your marketing campaigns.
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#. The integration with the :doc:`CRM <../../crm/track_leads/prospect_visits>` application allows
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you to understand where your leads and opportunities are coming from. |