documentation/email_marketing/overview/send_emails.rst
KBR c71d623ef4
[IMP] discuss: documentation updated (#655)
- monitoring.rst + mentions.rst = get_started.rst;
- mail_twitter.rst = deleted (functionality does not exist since V12)
- tracking.rst = project/tasks/collaborate.rst
2020-06-04 08:45:29 +02:00

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==========================================
Send Emails Marketing and Manage Campaigns
==========================================
Emails allow you to effectively, and at a low cost, reach a large number of consumers while being
able to customize your message in a way that resonates with them. It is measurable, and a
call-to-action oriented channel.
Choose the right target and create the message
==============================================
| Go to :menuselection:`Mailings --> Create`.
| Choosing *Contacts* as *Recipients* (for example), allows you to add specifications to match
just certain contacts, filtering your target.
.. image:: media/sendemails1.png
:align: center
:alt: Send mass mailing in Odoo Email Marketing
.. note::
With a trial databases, you have a limit of 50 emails per day; on Odoo SH Cloud
Platform the limit is 200. There is a possibility to increase these numbers by contacting Odoo
Support. To contact Support, `click here <https://www.odoo.com/help>`_.
Under *Mail Body*, choose a layout and make the modifications needed by dragging, dropping and
double-clicking on content. Note that it is possible to start from scratch selecting the *blank*
template option.
.. image:: media/sendemails2.png
:align: center
:alt: Send mass mailing in Odoo Email Marketing
| Under *Settings*, you can assign someone else as the responsible sender if you do not want it to
be you. To do so, change the email address used as the sender (*Send From*).
| With the *Reply To* radio button, you can also choose to gather answers either on the respective
recipients records or on a specific email address. Note that this option is not available if you
target mailing contacts or contacts as recipients.
.. image:: media/sendemails3.png
:align: center
:height: 400
:alt: Send mass mailing in Odoo Email Marketing
Test, send or schedule a mailing
================================
.. image:: media/sendemails4.png
:align: center
:height: 350
:alt: Send mass mailing in Odoo Email Marketing
| *Save*: the work is allocated in the *draft* column in the Kanban view. Modifications can be
made while being in this stage. The option *Discard* deletes the email.
| Click on *Test* and send your message to one, or even multiple, test contacts to avoid errors.
| *Send* triggers the email with the next run and put the work on the *queue* column in the
Kanban view.
| *Schedule* allows you to choose a date and time, and puts the email in the *queue* column in
the Kanban view.
.. note::
The daily limit is applied for **all emails** sent, in other words, throughout all applications.
Therefore, if at the end of the day you have remaining ones to be sent, note that they *will not*
be sent automatically the next day. You need to force that by opening the email and
clicking on *Retry*.
Manage campaigns
================
| Go to :menuselection:`Configuration --> Settings` and enable *Mailing Campaigns*.
| The campaign option is effective as it allows you to organize your marketing efforts and have a
centralized view of its metrics.
| Go to *Campaign* and click on *Create* to start one.
.. image:: media/sendemails5.png
:align: center
:height: 300
:alt: manage campaigns in Odoo Email Marketing
.. note::
If you use the SMS and Social Marketing applications, as well as the Push Notification feature,
you see the option to create content for those channels. You also see the *Campaign*
menu within those applications. All of this is possible because the applications work integrated.
.. seealso::
- :doc:`../../discuss/advanced/email_servers`
- :doc:`../../social_marketing/overview/campaigns`