04bae016de
task-3754778
closes odoo/documentation#8518
X-original-commit: fd5c4b21ca
Signed-off-by: Xavier Platteau (xpl) <xpl@odoo.com>
76 lines
3.2 KiB
ReStructuredText
76 lines
3.2 KiB
ReStructuredText
============
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Link tracker
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============
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The link tracker allow you to create tracked links to measure your marketing campaigns'
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effectiveness. They let you determine which channels bring you the most visitors and make informed
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decisions.
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Configuration
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=============
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The :guilabel:`Link Tracker` module is not installed by default. You need to enable the
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:guilabel:`Email Marketing` option by going to :menuselection:`Website --> Configuration -->
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Settings.` Alternatively, you can :doc:`install <../../../general/apps_modules>` the :guilabel:`Link
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Tracker` module itself or one of the marketing apps.
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Create a traceable URL
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======================
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To create and manage tracked links, navigate to :menuselection:`Website --> Site --> Link Tracker`.
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Fill in the following information and click :guilabel:`Get tracked link` to generate a tracking URL.
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#. :guilabel:`URL`: The URL which is the target of the campaign. It is automatically populated with
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the URL from where you access the menu.
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#. :guilabel:`Campaign`: The specific campaign the link should be associated with. This parameter is
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used to distinguish the different campaigns.
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#. :guilabel:`Medium`: The medium describes the category or method through which the visitor arrives
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at your site, such as organic search, paid search, social media ad, email, etc.
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#. :guilabel:`Source`: The source identifies the precise platform or website that referred the
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visitor, such as a search engine, a newsletter, or a website.
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.. image:: link_tracker/create-link-tracker.png
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:alt: Create a link tracker URL
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The :guilabel:`Campaign`, :guilabel:`Medium`, and :guilabel:`Source` are called :abbr:`UTM (Urchin
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Tracking Module)` parameters. They are incorporated in the tracked URL.
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Website visibility
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------------------
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You can use the :abbr:`UTM (Urchin Tracking Module)` parameters to hide or show building blocks for
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specific audiences. To achieve this, click the :guilabel:`Edit` button on your website, select a
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building block, go to the :guilabel:`Customize` tab, scroll down to :guilabel:`Visibility`, and
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click :guilabel:`Conditionally`.
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.. image:: link_tracker/conditional-visibility.png
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:alt: Use the conditional visibility to display site elements to specific audiences.
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For each parameter available in the :ref:`Visibility <blocks/visibility>` section, you can choose
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:guilabel:`Visible for` or :guilabel:`Hidden for` and select the record you want from the dropdown
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list.
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Tracked links overview
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======================
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To get an overview of your tracked links, go to :menuselection:`Website --> Site --> Link Tracker`
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and scroll down to :guilabel:`Your tracked links` section.
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.. image:: link_tracker/your-tracked-links.png
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:alt: Get an overview of all the links you track.
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Statistics
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----------
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To measure the performance of tracked links, click the :guilabel:`Stats` button.
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.. image:: link_tracker/statistics.png
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:alt: View the statistics related to a specific tracked link.
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Scroll down to the :guilabel:`Statistics` section to get an overview of the number of clicks of your
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tracked links. You can display information for a specific period by clicking the
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:guilabel:`All Time`, :guilabel:`Last Month`, or :guilabel:`Last Week` options.
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