88 lines
6.1 KiB
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88 lines
6.1 KiB
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=====================
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How to do A/B Testing
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=====================
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<p class="text-muted">
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A/B testing is the process of testing two versions of a page to see which one performs better in reaching your business objectives.
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</p>
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<h4>Here is a basic guide for your first A/B testing:</h4>
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<div class="o_planner_paragraphs">
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<div class="row">
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<div class="col-sm-1 col-md-2 icon"><span class="fa fa-bullseye"/></div>
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<div class="col-sm-11 col-md-10">
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<p><strong>1. Define what to test</strong><br/>
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The main goal is increasing your ROI. Figure out the best page(s) to
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test. Here are a few examples of good testing variables:
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</p>
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<li>Call-to-action’s (i.e. button’s) wording, size, color and placement,</li>
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<li>Headline or product description,</li>
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<li>Form’s length and types of fields,</li>
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<li>Product pricing and promotional offers,</li>
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<li>Images on landing and product pages,</li>
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<li>Amount of text on the page (short vs. long).</li>
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<br/>
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</div>
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</div>
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<div class="row">
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<div class="col-sm-1 col-md-2 icon"><span class="fa fa-files-o"/></div>
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<div class="col-sm-11 col-md-10">
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<p><strong>2. Create the page variation</strong><br/>
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</p>
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</div>
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</div>
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<div class="row">
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<div class="col-sm-1 col-md-2 icon"><span class="fa fa-bar-chart-o"/></div>
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<div class="col-sm-11 col-md-10">
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<p><strong><a href="https://www.odoo.com/documentation/user/9.0/website/google_analytics.html" target="_blank">3. Configure a Google Analytics account</a></strong><br/>
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This is necessary in order to record the statistics of your test.
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</p>
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</div>
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</div>
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<div class="row">
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<div class="col-sm-1 col-md-2 icon"><span data-icon=""/></div>
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<div class="col-sm-11 col-md-10">
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<p><strong>4. Create your campaign in Google Analytics</strong><br/>
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Simply follow the wizard by creating a new experiment in the <strong>Behavior >
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Experiments</strong> menu of <a href="http://www.google.com/analytics/" target="_blank">Google Analytics.</a>
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To learn more, take a look at their <a href="https://support.google.com/analytics/answer/1745147?hl=en&;ref_topic=1745207&;rd=1" target="_blank">online help</a>.
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</p>
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</div>
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</div>
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</div>
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<table class="table">
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<thead>
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<th><h3><span class="fa fa-thumbs-o-up"/> <strong> Good practices</strong></h3></th>
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<th><h3><span class="fa fa-thumbs-o-down"/> <strong> Bad practices</strong></h3></th>
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</thead>
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<tbody>
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<tr>
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<td><strong>Know how long to run a test before giving up</strong><br/>
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Don't give up too early! Wait for your test results to be significant. Take a look at the statistical
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confidence in Google Analytics; It should be at least 95%.<br/>
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Don't give up too late neither because poorly performing variations could cost you revenues.</td>
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<td><strong>Don't test versions at different time periods</strong><br/>If you
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test one version one week and the second the next one, your results won't be
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accurate, or worse, wrong!</td>
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</tr>
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<tr>
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<td><strong>Do many A/B tests</strong><br/>
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Don't despair if your first A/B test turns out to be a lemon. The key in optimizing conversion rates is to do a ton of A/B in order to put together all the most effective configurations.</td>
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<td><strong>Don’t surprise regular visitors</strong><br/>
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If you are testing a core part of your website, include only new visitors in
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the test. You want to avoid shocking regular visitors, especially because the
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variations may not ultimately be implemented.</td>
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</tr>
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<tr>
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<td><strong>Test only one variable</strong><br/>Try only one variable at a time, otherwise you won't be able to clearly interpret the results of your modifications.</td>
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</tr>
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</tbody>
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</table>
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<div class="well well-lg">
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<strong>Next actions:</strong>
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<li><a t-att-href="prepare_backend_url('website.action_website_configuration')" target="blank"> Install A/B Testing</a></li>
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<li><a href="https://www.odoo.com/documentation/user/9.0/website.html" target="blank"> Read the documentation about A/B Testing</a></li>
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</div>
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</t>
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