c677de3666
task-2790245
- Update existing Google Analytics doc for GA4
- Merge GA and Plausible into one Analytics page
- Review Plausible.io instructions to adopt same style as GA instructions
closes odoo/documentation#5768
X-original-commit: d538ed070e
Signed-off-by: Audrey Vandromme (auva) <auva@odoo.com>
110 lines
5.4 KiB
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110 lines
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=================
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Website analytics
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=================
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Website analytics helps website owners understand how people use their site. It provides data on
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visitor demographics, behavior, and interactions, helping improve websites and marketing strategies.
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You can track your Odoo website's traffic using :ref:`website/analytics/plausible` or
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:ref:`website/analytics/GA`. We recommend using Plausible.io as it is privacy-friendly, lightweight,
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and easy to use. The Plausible analytics dashboard is also integrated into Odoo and can be accessed
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via :menuselection:`Website --> Reporting --> Analytics`.
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.. _website/analytics/plausible:
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Plausible.io
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============
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If your database is hosted on Odoo Online, the Plausible.io integration is available in Odoo for
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free. To enable the feature, go to :menuselection:`Website --> Configuration --> Settings`, then, in
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the :guilabel:`SEO` section, enable :guilabel:`Plausible Analytics` and click :guilabel:`Save`. You
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can then access your Plausible analytics dashboard by going to :menuselection:`Website --> Reporting
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--> Analytics`.
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If your database is hosted on Odoo.sh or on-premise, or if you wish to use your own Plausible.io
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account, proceed as follows:
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#. Create or sign in to a Plausible account using the following link: `<https://plausible.io/register>`_.
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#. If you are creating a new account, go through the registration and activation steps. When asked
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to provide your website details, add its :guilabel:`Domain` without including `www` (e.g.,
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`example.odoo.com`) and change the :guilabel:`Reporting Timezone` if necessary. Click
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:guilabel:`Add snippet` to proceed to the next step. Ignore the :guilabel:`Add JavaScript snippet`
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instructions and click :guilabel:`Start collecting data`.
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#. Once done, click the Plausible logo in the upper-left part of the page to access your `list of
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websites <https://plausible.io/sites>`_, then click the gear icon next to the website.
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.. image:: analytics/plausible-gear-icon.png
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:alt: Click the gear icon in the list of websites.
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#. In the sidebar, select :guilabel:`Visibility`, then click :guilabel:`+ New link`.
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#. Enter a :guilabel:`Name`, leave the :guilabel:`Password` field empty, as the Plausible analytics
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dashboard integration in Odoo doesn't support it, then click :guilabel:`Create shared link`.
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.. image:: analytics/plausible-create-sharedlink.png
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:alt: Credentials creation for the new shared link
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#. Copy the shared link.
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.. image:: analytics/plausible-copy-sharedlink.png
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:alt: Copy the shared link URL from Plausible.io
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#. In Odoo, go to :menuselection:`Website --> Configuration --> Settings`.
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#. In the :guilabel:`SEO` section, enable :guilabel:`Plausible Analytics`, then paste the
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:guilabel:`Shared Link` and click :guilabel:`Save`.
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.. tip::
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If you have :doc:`multiple websites <../configuration/multi_website>`, add your websites to your
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Plausible.io account by going to `<https://plausible.io/sites>`_ and clicking :guilabel:`+ Add
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website`. In Odoo, in the **Website settings**, make sure to select the website in the
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:guilabel:`Settings of Website` field before pasting the :guilabel:`Shared link`.
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.. note::
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Odoo automatically pushes two custom goals: `Lead Generation` and `Shop`.
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.. seealso::
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`Plausible Analytics documentation <https://plausible.io/docs>`_
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.. _website/analytics/GA:
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Google Analytics
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================
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To follow your Odoo website's traffic with Google Analytics:
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#. Create or sign in to a Google account using the following link: `<https://analytics.google.com>`_.
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#. - If you are setting up Google Analytics for the first time, click :guilabel:`Start measuring`
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and go through the account creation step.
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- If you already have a Google Analytics account, sign in and click the gear icon in the
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bottom-left corner of the page to access the **Admin** page. Then, click :guilabel:`+ Create
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Property`.
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.. image:: analytics/GA-add-property.png
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:alt: Measurement ID in Google Analytics.
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#. Complete the next steps: `property creation <https://support.google.com/analytics/answer/9304153?hl=en/&visit_id=638278591144564289-3612494643&rd=2#property>`_,
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business details, and business objectives.
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#. When you reach the **Data collection** step, choose the :guilabel:`Web` platform.
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.. image:: analytics/GA-platform.png
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:alt: Choose a platform for your Google Analytics property.
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#. Set up your data stream: Specify your :guilabel:`Website URL` and a :guilabel:`Stream name`, then
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click :guilabel:`Create stream`.
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#. Copy the :guilabel:`Measurement ID`.
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.. image:: analytics/GA-measurement-id.png
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:alt: Measurement ID in Google Analytics.
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#. In Odoo, go to :menuselection:`Website --> Configuration --> Settings`.
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#. In the :guilabel:`SEO` section, enable :guilabel:`Google Analytics`, then paste the
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:guilabel:`Measurement ID` and click :guilabel:`Save`.
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.. tip::
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If you have :doc:`multiple websites <../configuration/multi_website>` with separate domains, it
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is recommended to create `one property <https://support.google.com/analytics/answer/9304153?hl=en/&visit_id=638278591144564289-3612494643&rd=2#property>`_
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per domain. In Odoo, in the **Website settings**, make sure to select the website in the
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:guilabel:`Settings of Website` field before pasting the :guilabel:`Measurement ID`.
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.. seealso::
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`Google documentation on setting up Analytics for a website <https://support.google.com/analytics/answer/1008015?hl=en/>`_
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