documentation/content/applications/websites/ecommerce/maximizing_revenue/cross_selling.rst
Ludvig Auvens 9d419b67ae [IMP] eCommerce: update of cross-selling doc for Odoo 15.0 and after.
closes odoo/documentation#2394

X-original-commit: db8b45ead2
Signed-off-by: Antoine Vandevenne (anv) <anv@odoo.com>
2022-07-06 21:22:59 +02:00

68 lines
2.6 KiB
ReStructuredText

==============================================
Cross-selling: Accessory and Optional Products
==============================================
Any sales process is an opportunity to maximize revenues. For example, with an extended warranty
or some accessories.
To do so, you can use **Cross-selling**, a sales technique consisting in selling a customer
something in addition to the product or service they were originally shopping for. It is a great way
to maximize the value of each one of your customers.
It can be done via two different features:
- :ref:`Accessory products <cross_selling/accessory>` on the checkout page.
- :ref:`Optional products <cross_selling/optional>` on a new :guilabel:`Add to Cart` screen.
.. _cross_selling/accessory:
Accessory Products
==================
**Accessory Products** are products that are displayed when customers review their cart before
paying. As an example, you could suggest a mouse or a keyboard when someone buys a computer.
To add *Accessory Products*, go to :menuselection:`Website --> Products --> Products` and, under
the :guilabel:`Sales Tab`, add your products to the :guilabel:`Accessory Products` field.
.. image:: cross_selling/accessory-product.png
:align: center
:alt: Add an accessory product to product form.
Now, go to your website and add the product to your cart. On the payment step, you can see your
accessory products suggested to the customer.
.. image:: cross_selling/accessory-product-customer-view.png
:align: center
:alt: See of payment view and accessory product suggestion.
.. seealso::
`Odoo Tutorials: Alternative, Accessory, and Optional Products
<https://www.odoo.com/slides/slide/alternative-accessory-and-optional-products-637>`_.
.. _cross_selling/optional:
Optional Products
=================
**Optional products** are products directly related to an item. Each time the product is added to a
cart, a pop-up appears, suggesting other products to buy.
To enable optional products, go to :menuselection:`Website --> Configuration --> Settings` and tick
:guilabel:`Optional Products`. Then, go to :menuselection:`Website --> Products --> Products` and
open the item you want to add an optional product to. In the :guilabel:`Sales tab` of that product,
add as many optional products as you want.
.. image:: cross_selling/optional-product.png
:align: center
:alt: Add an optional product to product form.
From now, when a customer adds this product to their cart, a pop-up appears and suggests also adding
the optional product(s).
.. image:: cross_selling/cross-selling-pop-up.png
:align: center
:alt: Pop-up with optional products appears.
.. seealso::
- :doc:`upselling`