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==================================
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Manage unsubscriptions (blacklist)
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==================================
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Providing recipients with the power to unsubscribe from mailing lists is not only a smart business
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practice, it's often a legal requirement. Allowing recipients to unsubscribe from a mailing list
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establishes a sense of trust and control with an audience. It also helps companies appear more
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genuine, and less *spammy*.
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Unsubscribe and blacklist
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=========================
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In addition to having the option to unsubscribe from specific mailing lists, the recipient can also
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*blacklist* themselves during the unsubscription process, meaning they will not receive *any* more
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marketing emails from the Odoo database.
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In order to provide recipients with the ability to blacklist themselves, a specific feature **must**
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be enabled in the *Email Marketing* application.
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Navigate to :menuselection:`Email Marketing app --> Configuration --> Settings`, and tick the
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checkbox next to the :guilabel:`Blacklist Option when Unsubscribing` feature. Then, click
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:guilabel:`Save` in the upper-left corner of the :guilabel:`Settings` page.
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.. image:: unsubscriptions/blacklist-feature.png
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:align: center
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:alt: View of the blacklist feature in the Settings page of the Odoo Email Marketing app.
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Unsubscribe
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-----------
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By default, an *Unsubscribe* link appears at the bottom of all mailing templates.
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.. warning::
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The *Unsubscribe* link does **not** appear by default if the *Start From Scratch* template is
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used to create a mailing. The user **must** manually add the specific unsubscribe link
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`/unsubscribe_from_list` in the body of the email, or use a block from the *Footers* section of
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the email builder, which includes the unsubscribe link.
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If a recipient clicks the *Unsubscribe* link in a mailing, Odoo instantly unsubscribes them from the
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mailing list, presents them with a :guilabel:`Mailing Subscriptions` page where they can directly
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manage their subscriptions, and informs them that they've been :guilabel:`Successfully
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Unsubscribed`.
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.. image:: unsubscriptions/mailing-subscriptions-page.png
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:align: center
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:alt: The Mailng Subscriptions page that appears when 'Unsubscribe' link in mailing is clicked.
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Beneath that, Odoo asks the former subscriber to :guilabel:`Please let us know why you updated your
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subscription`, and the user can proceed to choose the appropriate opt-out reason from a series of
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options presented to them.
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.. note::
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The opt-out answer options can be created and modified by navigating to :menuselection:`Email
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Marketing app --> Configuration --> Optout Reasons`.
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Once they've chosen the appropriate opt-out reason from the options presented to them, they can
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click the :guilabel:`Send` button. Odoo then logs their reasoning for unsubscribing in the *Email
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Marketing* app for future analysis.
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Blacklist
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---------
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For a recipient to remove (i.e. blacklist) themselves from **all** marketing emails during the
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unsubscription process, on the :guilabel:`Mailing Subscriptions` page, they must click
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:guilabel:`Exclude Me`.
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Upon clicking :guilabel:`Exclude Me`, Odoo informs the recipient they have been successfully
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blacklisted, with a message reading: :guilabel:`✔️ Email added to our blocklist`.
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.. image:: unsubscriptions/mailing-subscriptions-blocklist-question.png
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:align: center
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:alt: The blocklist question on the Mailing Subscriptions page that recipients see.
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Beneath that, Odoo asks the former subscriber to :guilabel:`Please let us know why you want to be
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added to our blocklist`, and the user can proceed to choose the appropriate reason from a series of
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options presented to them.
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Once they've chosen the appropriate reason from the options presented to them, they can click the
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:guilabel:`Send` button. Odoo then logs their reasoning for blacklisting themselves in the *Email
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Marketing* app for future analysis.
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Blacklisted email addresses
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===========================
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To view a complete list of all blacklisted email addresses, navigate to :menuselection:`Email
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Marketing app --> Configuration --> Blacklisted Email Addresses`.
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.. image:: unsubscriptions/blacklisted-email-addresses.png
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:align: center
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:alt: View of the blacklisted email addresses page in Odoo Email Marketing.
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When a blacklisted record is selected from this list, Odoo reveals a separate page with the
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recipient's contact information, along with the provided :guilabel:`Reason` why they chose to
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blacklist themselves.
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.. image:: unsubscriptions/blacklisted-contact-form.png
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:align: center
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:alt: View of a blacklisted contact detail form in Odoo Email Marketing.
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In the *chatter* of the blacklisted record page, there's a time-stamped message, informing the user
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when the recipient blacklisted themselves (via a :guilabel:`Mail Blacklist created` log note).
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.. note::
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Blacklisted emails are excluded from all marketing mailings, however, these emails can still
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receive transactional emails, such as order confirmations, shipping notifications, etc.
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Unblacklist contacts
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====================
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To *Unblacklist* contacts, click the :guilabel:`Unblacklist` button in the upper-left corner of a
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blacklisted record's page to remove the contact from the blacklist, allowing them to receive
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mailings once again.
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When :guilabel:`Unblacklist` is clicked, an :guilabel:`Are you sure you want to unblacklist this
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Email Address?` pop-up window appears.
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In this pop-up window, the email address of the selected blacklisted record is shown, and there's a
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:guilabel:`Reason` field, in which a reason can be entered, explaining why this particular contact
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was removed from the blacklist.
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.. image:: unsubscriptions/unblacklist-popup.png
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:align: center
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:alt: View of the unblacklist pop-up window in the Odoo Email Marketing application.
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After filling in the fields, click :guilabel:`Confirm` to officially remove that particular contact
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from the blacklist.
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.. seealso::
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- :doc:`../email_marketing`
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- :doc:`mailing_lists`
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