documentation/content/applications/websites/ecommerce/maximizing_revenue/cross_selling.rst
Antoine Vandevenne (anv) e3fee2cf46 [REF][MOV] documentation apocalypse
Prior to this commit, the Odoo documentation was mainly split between
two repositories: odoo/odoo/doc and odoo/documentation-user. Some bits
of documentation were also hosted elsewhere (e.g., wiki, upgrade, ...).
This was causing several problems among which:
  - The theme, config, Makefile, and similar technical resources had to
    be duplicated. This resulted in inconsistent layout, features, and
    build environments from one documentation to another.
  - Some pages did not fit either documentation as they were relevant
    for both users and developers. Some were relevant to neither of the
    two (e.g., DB management).
  - Cross-doc references had to be absolute links and they broke often.
  - Merging large image files in the developer documentation would bloat
    the odoo/odoo repository. Some contributions had to be lightened to
    avoid merging too many images (e.g., Odoo development tutorials).
  - Long-time contributors to the user documentation were chilly about
    going through the merging process of the developer documentation
    because of the runbot, mergebot, `odoo-dev` repository, etc.
  - Some contributors would look for the developer documentation in the
    `odoo/documentation-user` repository.
  - Community issues about the user documentation were submitted on the
    `odoo/odoo` repository and vice-versa.

Merging all documentations in one repository will allow us to have one
place, one theme, one work process, and one set of tools (build
environment, ...) for all of the Odoo docs.

As this is a good opportunity to revamp the layout of the documentation,
a brand new theme replaces the old one. It features a new way to
navigate the documentation, centered on the idea of always letting the
reader know what is the context (enclosing section, child pages, page
structure ...) of the page they are reading. The previous theme would
quickly confuse readers as they navigated the documentation and followed
cross-application links.

The chance is also taken to get rid of all the technical dangling parts,
performance issues, and left-overs. Except for some page-specific JS
scripts, the Odoo theme Sphinx extension is re-written from scratch
based on the latest Sphinx release to benefit from the improvements and
ease future contributions.

task-2351938
task-2352371
task-2205684
task-2352544

Closes #945
2021-05-04 15:44:00 +02:00

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ReStructuredText

=============================================================
How to sell accessories and optional products (cross-selling)
=============================================================
You sell computers. Why not stimulating your customers to buy a top-notch
screen or an extra-warranty? That's the goal of cross-selling functionalities:
* Accessory products on checkout page,
* Optional products on a new *Add to Cart* screen (not installed by default).
Accessory products when checking out
====================================
Accessories (e.g. for computers: mouse, keyboard) show up when the customer
reviews the cart before paying.
.. image:: ./media/cross_sell_accessory_web.png
:align: center
Select accessories in the *Sales* tab of the product detail page.
.. image:: ./media/cross_sell_accessory.png
:align: center
.. note::
There is an algorithm to figure out the best accessories to display in case
several items are added to cart. If any item is the accessory of several products
added to cart, it is most likely that it will be atop the list of suggested accessories.
Optional products when adding to cart
=====================================
Optional products are directly related to the item added to cart (e.g. for computers:
warranty, OS software, extra components). Whenever the main product is added to cart,
such a new screen pops up as an extra step.
.. image:: ./media/cross_sell_optional_web.png
:align: center
To publish optional products:
* Install *eCommerce Optional Products* addon in *Apps* menu. Remove the default filter to
search on addons as well, otherwise only main apps show up.
.. image:: ./media/cross_sell_optional_install.png
:align: center
* Select optional items from the *Sales* tab of the product detail form.
.. image:: ./media/cross_sell_optional.png
:align: center
.. note::
The quantity of optional items added to cart is the same than the main item.