e3fee2cf46
Prior to this commit, the Odoo documentation was mainly split between
two repositories: odoo/odoo/doc and odoo/documentation-user. Some bits
of documentation were also hosted elsewhere (e.g., wiki, upgrade, ...).
This was causing several problems among which:
- The theme, config, Makefile, and similar technical resources had to
be duplicated. This resulted in inconsistent layout, features, and
build environments from one documentation to another.
- Some pages did not fit either documentation as they were relevant
for both users and developers. Some were relevant to neither of the
two (e.g., DB management).
- Cross-doc references had to be absolute links and they broke often.
- Merging large image files in the developer documentation would bloat
the odoo/odoo repository. Some contributions had to be lightened to
avoid merging too many images (e.g., Odoo development tutorials).
- Long-time contributors to the user documentation were chilly about
going through the merging process of the developer documentation
because of the runbot, mergebot, `odoo-dev` repository, etc.
- Some contributors would look for the developer documentation in the
`odoo/documentation-user` repository.
- Community issues about the user documentation were submitted on the
`odoo/odoo` repository and vice-versa.
Merging all documentations in one repository will allow us to have one
place, one theme, one work process, and one set of tools (build
environment, ...) for all of the Odoo docs.
As this is a good opportunity to revamp the layout of the documentation,
a brand new theme replaces the old one. It features a new way to
navigate the documentation, centered on the idea of always letting the
reader know what is the context (enclosing section, child pages, page
structure ...) of the page they are reading. The previous theme would
quickly confuse readers as they navigated the documentation and followed
cross-application links.
The chance is also taken to get rid of all the technical dangling parts,
performance issues, and left-overs. Except for some page-specific JS
scripts, the Odoo theme Sphinx extension is re-written from scratch
based on the latest Sphinx release to benefit from the improvements and
ease future contributions.
task-2351938
task-2352371
task-2205684
task-2352544
Closes #945
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=============================================
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Track clicks and visitors using Link Trackers
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=============================================
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Link Trackers allow you to track your marketing campaigns (emails, banner ads, blog posts, social
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media posts, affiliate links, etc.). This way, you are able to identify your best traffic sources
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and make informed decisions about the distribution of your marketing budget.
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Configuration
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=============
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Go to :menuselection:`Website --> Configuration --> Settings` and activate *Link Trackers*.
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.. image:: media/enable_link_tracker.png
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:align: center
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:alt: View of Website settings page emphasizing the link trackers field in Odoo Website
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Set up traceable URLs
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---------------------
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Go to :menuselection:`Website --> Go to website --> Promote --> Track this page`. Here, you are able
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to get a specific tracked URL based on the campaign, medium, and source being used.
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.. image:: media/link_tracker_fields.png
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:align: center
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:alt: View of the link traker fields for Odoo Website
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- **URL**: url of the page you want to track (e.g. the home page or a product's page).
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- **Campaign**: context of your link (e.g. a special promotion).
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- **Medium**: channel used to share (deliver) your link (e.g. an email or a Facebook ad).
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- **Source**: platform where the traffic originates (e.g. Google or Twitter).
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Now, click on *Get tracked link* to generate a URL that you can post or send by the source you have
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decided on.
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Follow-up on tracked links
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==========================
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To look at statistics of your links, go to :menuselection:`Website --> Go to website --> Promote
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--> Track this page`. Besides being able to see the *Most Clicked* and *Recently Used* links, click
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on *Stats* to see complete statistics about the number of clicks and the country of origin of those
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clicks.
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.. image:: media/links_statistics.png
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:align: center
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:alt: View of the tracked list emphasizing the statistics buttons in Odoo Website
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.. tip::
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#. You can also access the link tracker by typing *odoo.com/r* on your browser.
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#. Activate the developer mode (:menuselection:`Settings --> Activate the developer mode`) and
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get access to the *Link Tracker* module and its back-end functionalities.
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#. Integrated with :doc:`Google Analytics <google_analytics>`, those trackers allow you to see
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the number of clicks and visitors to keep you on top of your marketing campaigns.
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#. The integration with the :doc:`CRM <../../../sales/crm/track_leads/prospect_visits>` application allows
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you to understand where your leads and opportunities are coming from. |