documentation/content/applications/websites/website/optimize/link_tracker.rst
Antoine Vandevenne (anv) 8722ea902e [MOV] content/*: move resource files into their related page's directory
Since odoo/documentation#903, the guideline for the location of new
resource (images, downloadable files, RST includes...) files is to place
those inside the directory of the RST page that references them.

For example, if `doc1.rst` has a reference to `image.png` and to
`download.zip`, the file structure should look like this:

├── parent_doc/
│     └── doc1/
│     │     └── image.png
│     │     └── download.zip
│     └── doc1.rst
│     └── doc2.rst
├── parent_doc.rst

Before this commit, most of the resource files were still located inside
'media' directories holding all the resource files referenced by RST
pages located at the same level as these directories. In the example
above, a single 'media' directory would hold all the resource files
referenced by both `doc1.rst` and `doc2.rst`. Doing so prevented us from
figuring out easily which resource file was referenced by which RST page
and, thus, lead to unused resource files piling up in the repository. It
also made it more complicated to define codeowners regex rules because a
team could not simply be assigned to `/some_page.*` but needed to be
assigned to both `/some_page\.rst` and to the location of 'media'.

In order to help new content writers figure out the guideline when
taking examples from other RST pages, this commit retroactively applies
the guideline to existing resource files and 'media' directories. The
left-over resource files that are not referenced by any RST page are
removed.

task-2497965

Part-of: odoo/documentation#2068
2022-05-20 14:18:54 +02:00

57 lines
2.6 KiB
ReStructuredText

=============================================
Track clicks and visitors using Link Trackers
=============================================
Link Trackers allow you to track your marketing campaigns (emails, banner ads, blog posts, social
media posts, affiliate links, etc.). This way, you are able to identify your best traffic sources
and make informed decisions about the distribution of your marketing budget.
Configuration
=============
Go to :menuselection:`Website --> Configuration --> Settings` and activate *Link Trackers*.
.. image:: link_tracker/enable_link_tracker.png
:align: center
:alt: View of Website settings page emphasizing the link trackers field in Odoo Website
Set up traceable URLs
---------------------
Go to :menuselection:`Website --> Go to website --> Promote --> Track this page`. Here, you are able
to get a specific tracked URL based on the campaign, medium, and source being used.
.. image:: link_tracker/link_tracker_fields.png
:align: center
:alt: View of the link tracker fields for Odoo Website
- **URL**: url of the page you want to track (e.g. the home page or a product's page).
- **Campaign**: context of your link (e.g. a special promotion).
- **Medium**: channel used to share (deliver) your link (e.g. an email or a Facebook ad).
- **Source**: platform where the traffic originates (e.g. Google or Twitter).
Now, click on *Get tracked link* to generate a URL that you can post or send by the source you have
decided on.
Follow-up on tracked links
==========================
To look at statistics of your links, go to :menuselection:`Website --> Go to website --> Promote
--> Track this page`. Besides being able to see the *Most Clicked* and *Recently Used* links, you
can also see complete statistics by clicking on *Stats*, including the number of clicks, and the
country of origin for those clicks.
.. image:: link_tracker/links_statistics.png
:align: center
:alt: View of the tracked list emphasizing the statistics buttons in Odoo Website
.. tip::
#. You can also access the link tracker on *odoo.com/r* via your browser.
#. Activate the developer mode (:menuselection:`Settings --> Activate the developer mode`) and
get access to the *Link Tracker* module and its back-end functionalities.
#. Integrated with :doc:`Google Analytics <google_analytics>`, those trackers allow you to see
the number of clicks and visitors to keep you on top of your marketing campaigns.
#. The integration with the :doc:`CRM </applications/sales/crm/track_leads/prospect_visits>` application allows
you to understand where your leads and opportunities are coming from.