[DOC] large refactoring, add section on starting project

doc/reference/content.md

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+# 🦉 Owl Content 🦉
+
+Here is a complete visual representation of everything exported by the `owl`
+global object.
+
+For example, `Component` is available at `owl.Component` and `EventBus` is
+exported as `owl.core.EventBus`.
+
+```
+Component                               misc
+Context                                     AsyncRoot
+QWeb                                        Portal
+Store                                   router
+useState                                    Link
+config                                      RouteComponent
+    mode                                    Router
+core                                    tags
+    EventBus                                css
+    Observer                                xml
+hooks                                   utils
+    onWillStart                             debounce
+    onMounted                               escape
+    onWillUpdateProps                       loadJS
+    onWillPatch                             loadFile
+    onPatched                               shallowEqual
+    onWillUnmount                           whenReady
+    useContext
+    useState
+    useRef
+    useSubEnv
+    useStore
+    useDispatch
+    useGetters
+```
+
+Note that for convenience, the `useState` hook is also exported at the root of the `owl` object.