documentation/locale/ru/LC_MESSAGES/website.po

# SOME DESCRIPTIVE TITLE.
# Copyright (C) 2015-TODAY, Odoo S.A.
# This file is distributed under the same license as the Odoo Business package.
# FIRST AUTHOR <EMAIL@ADDRESS>, YEAR.
# 
#, fuzzy
msgid ""
msgstr ""
"Project-Id-Version: Odoo Business 10.0\n"
"Report-Msgid-Bugs-To: \n"
"POT-Creation-Date: 2017-06-07 09:30+0200\n"
"PO-Revision-Date: YEAR-MO-DA HO:MI+ZONE\n"
"Last-Translator: Эдуард Манятовский <manyatovskiy@gmail.com>, 2017\n"
"Language-Team: Russian (https://www.transifex.com/odoo/teams/41243/ru/)\n"
"MIME-Version: 1.0\n"
"Content-Type: text/plain; charset=UTF-8\n"
"Content-Transfer-Encoding: 8bit\n"
"Language: ru\n"
"Plural-Forms: nplurals=4; plural=(n%10==1 && n%100!=11 ? 0 : n%10>=2 && n%10<=4 && (n%100<12 || n%100>14) ? 1 : n%10==0 || (n%10>=5 && n%10<=9) || (n%100>=11 && n%100<=14)? 2 : 3);\n"

#: ../../website.rst:5
msgid "Website"
msgstr "Веб-сайт"

#: ../../website/optimize.rst:3
msgid "Optimize"
msgstr ""

#: ../../website/optimize/google_analytics.rst:3
msgid "How to track your website's traffic in Google Analytics"
msgstr ""

#: ../../website/optimize/google_analytics.rst:5
msgid "To follow your website's traffic with Google Analytics:"
msgstr ""

#: ../../website/optimize/google_analytics.rst:7
msgid ""
"`Create a Google Analytics account <https://www.google.com/analytics/>`__ if"
" you don't have any."
msgstr ""

#: ../../website/optimize/google_analytics.rst:10
msgid ""
"Go through the creation form and accept the conditions to get the tracking "
"ID."
msgstr ""

#: ../../website/optimize/google_analytics.rst:15
msgid "Copy the tracking ID to insert it in Odoo."
msgstr ""

#: ../../website/optimize/google_analytics.rst:20
msgid ""
"Go to the *Configuration* menu of your Odoo's Website app. In the settings, "
"turn on Google Analytics and paste the tracking ID. Then save the page."
msgstr ""

#: ../../website/optimize/google_analytics.rst:27
msgid ""
"To make your first steps in Google Analytics, refer to `Google "
"Documentation. "
"<https://support.google.com/analytics/answer/1008015?hl=en/>`__"
msgstr ""

#: ../../website/optimize/google_analytics.rst:31
msgid ":doc:`google_analytics_dashboard`"
msgstr ""

#: ../../website/optimize/google_analytics_dashboard.rst:3
msgid "How to track your website traffic from your Odoo Dashboard"
msgstr ""

#: ../../website/optimize/google_analytics_dashboard.rst:5
msgid ""
"You can follow your traffic statistics straight from your Odoo Website "
"Dashboard thanks to Google Analytics."
msgstr ""

#: ../../website/optimize/google_analytics_dashboard.rst:8
msgid ""
"A preliminary step is creating a Google Analytics account and entering the "
"tracking ID in your Website's settings (see :doc:`google_analytics`)."
msgstr ""

#: ../../website/optimize/google_analytics_dashboard.rst:11
msgid ""
"Go to `Google APIs platform <https://console.developers.google.com>`__ to "
"generate Analytics API credentials. Log in with your Google account."
msgstr ""

#: ../../website/optimize/google_analytics_dashboard.rst:14
msgid "Select Analytics API."
msgstr ""

#: ../../website/optimize/google_analytics_dashboard.rst:19
msgid ""
"Create a new project and give it a name (e.g. Odoo). This project is needed "
"to store your API credentials."
msgstr ""

#: ../../website/optimize/google_analytics_dashboard.rst:25
msgid "Enable the API."
msgstr ""

#: ../../website/optimize/google_analytics_dashboard.rst:30
msgid "Create credentials to use in Odoo."
msgstr ""

#: ../../website/optimize/google_analytics_dashboard.rst:35
msgid ""
"Select *Web browser (Javascript)* as calling source and *User data* as kind "
"of data."
msgstr ""

#: ../../website/optimize/google_analytics_dashboard.rst:41
msgid ""
"Then you can create a Client ID. Enter the name of the application (e.g. "
"Odoo) and the allowed pages on which you will be redirected. The *Authorized"
" JavaScript origin* is your Odoo's instance URL. The *Authorized redirect "
"URI* is your Odoo's instance URL followed by "
"'/google_account/authentication'."
msgstr ""

#: ../../website/optimize/google_analytics_dashboard.rst:51
msgid ""
"Go through the Consent Screen step by entering a product name (e.g. Google "
"Analytics in Odoo). Feel free to check the customizations options but this "
"is not mandatory. The Consent Screen will only show up when you enter the "
"Client ID in Odoo for the first time."
msgstr ""

#: ../../website/optimize/google_analytics_dashboard.rst:56
msgid ""
"Finally you are provided with your Client ID. Copy and paste it in Odoo."
msgstr ""

#: ../../website/optimize/google_analytics_dashboard.rst:61
msgid ""
"Open your Website Dashboard in Odoo and link your Analytics account. to past"
" your Client ID."
msgstr ""

#: ../../website/optimize/google_analytics_dashboard.rst:67
msgid "As a last step, authorize Odoo to access Google API."
msgstr ""

#: ../../website/optimize/seo.rst:3
msgid "How to do Search Engine Optimisation in Odoo"
msgstr ""

#: ../../website/optimize/seo.rst:6
msgid "How is SEO handled in Odoo?"
msgstr ""

#: ../../website/optimize/seo.rst:8
msgid ""
"Search Engine Optimization (SEO) is a set of good practices to optimize your"
" website so that you get a better ranking in search engines like Google. In "
"short, a good SEO allows you to get more visitors."
msgstr ""

#: ../../website/optimize/seo.rst:12
msgid ""
"Some examples of SEO rules: your web pages should load faster, your page "
"should have one and only one title ``<h1>``, your website should have a "
"``/sitemap.xml`` file, etc."
msgstr ""

#: ../../website/optimize/seo.rst:16
msgid ""
"The Odoo Website Builder is probably the most SEO-ready CMS out there. We "
"consider SEO a top priority. To guarantee Odoo Website and Odoo eCommerce "
"users have a great SEO, Odoo abstracts all the technical complexities of SEO"
" and handles everything for you, in the best possible way."
msgstr ""

#: ../../website/optimize/seo.rst:23
msgid "Page speed"
msgstr ""

#: ../../website/optimize/seo.rst:26
msgid "Introduction"
msgstr ""

#: ../../website/optimize/seo.rst:28
msgid ""
"The time to load a page is an important criteria for Google. A faster "
"website not only improves your visitor's experience, but Google gives you a "
"better page ranking if your page loads faster than your competitors. Some "
"studies have shown that, if you divide the time to load your pages by two "
"(e.g. 2 seconds instead of 4 seconds), the visitor abandonment rate is also "
"divided by two. (25% to 12.5%). One extra second to load a page could `cost "
"$1.6b to Amazon in sales <http://www.fastcompany.com/1825005/how-one-second-"
"could-cost-amazon-16-billion-sales>`__."
msgstr ""

#: ../../website/optimize/seo.rst:40
msgid ""
"Fortunately, Odoo does all the magic for you. Below, you will find the "
"tricks Odoo uses to speed up your page loading time. You can compare how "
"your website ranks using these two tools:"
msgstr ""

#: ../../website/optimize/seo.rst:44
msgid ""
"`Google Page Speed "
"<https://developers.google.com/speed/pagespeed/insights/>`__"
msgstr ""

#: ../../website/optimize/seo.rst:46
msgid "`Pingdom Website Speed Test <http://tools.pingdom.com/fpt/>`__"
msgstr ""

#: ../../website/optimize/seo.rst:49
msgid "Static resources: CSS"
msgstr ""

#: ../../website/optimize/seo.rst:51
msgid ""
"All CSS files are pre-processed, concatenated, minified, compressed and "
"cached (server side and browser side). The result:"
msgstr ""

#: ../../website/optimize/seo.rst:54
msgid "only one CSS file request is needed to load a page"
msgstr ""

#: ../../website/optimize/seo.rst:56
msgid ""
"this CSS file is shared and cached amongst pages, so that when the visitor "
"clicks on another page, the browser doesn't have to even load a single CSS "
"resource."
msgstr ""

#: ../../website/optimize/seo.rst:60
msgid "this CSS file is optimized to be small"
msgstr ""

#: ../../website/optimize/seo.rst:62
msgid ""
"**Pre-processed:** The CSS framework used by Odoo 9 is bootstrap 3. Although"
" a theme might use another framework, most of `Odoo themes "
"<https://www.odoo.com/apps/themes>`__ extend and customize bootstrap "
"directly. Since Odoo supports Less and Sass, so you can modify CSS rules, "
"instead of overwriting them through extra CSS lines, resulting in a smaller "
"file."
msgstr ""

#: ../../website/optimize/seo.rst:70
msgid "**Both files in the <head>**"
msgstr ""

#: ../../website/optimize/seo.rst:70
msgid "**What the visitor gets (only one file)**"
msgstr ""

#: ../../website/optimize/seo.rst:72
msgid "/\\* From bootstrap.css \\*/"
msgstr ""

#: ../../website/optimize/seo.rst:72 ../../website/optimize/seo.rst:73
#: ../../website/optimize/seo.rst:79 ../../website/optimize/seo.rst:121
msgid ".text-muted {"
msgstr ""

#: ../../website/optimize/seo.rst:73 ../../website/optimize/seo.rst:80
#: ../../website/optimize/seo.rst:122
msgid "color: #666;"
msgstr ""

#: ../../website/optimize/seo.rst:74
msgid "color: #777;"
msgstr ""

#: ../../website/optimize/seo.rst:74
msgid "background: yellow"
msgstr ""

#: ../../website/optimize/seo.rst:75
msgid "background: yellow;"
msgstr ""

#: ../../website/optimize/seo.rst:75 ../../website/optimize/seo.rst:76
#: ../../website/optimize/seo.rst:81 ../../website/optimize/seo.rst:123
msgid "}"
msgstr ""

#: ../../website/optimize/seo.rst:78
msgid "/\\* From my-theme.css \\*/"
msgstr ""

#: ../../website/optimize/seo.rst:84
msgid ""
"**Concatenated:** every module or library you might use in Odoo has its own "
"set of CSS, Less or Sass files (eCommerce, blog, theme, etc.) Having several"
" CSS files is great for the modularity, but not good for the performance "
"because most browsers can only perform 6 requests in parallel resulting in "
"lots of files that are loaded in series. The latency time to transfer a file"
" is usually much longer than the actual data transfer time, for small files "
"like .JS and .CSS. Thus, the time to load CSS resources depends more on the "
"number of requests to be done than the actual file size."
msgstr ""

#: ../../website/optimize/seo.rst:94
msgid ""
"To address this issue, all CSS / Less / Sass files are concatenated into a "
"single .CSS file to send to the browser. So a visitor has **only one .CSS "
"file to load** per page, which is particularly efficient. As the CSS is "
"shared amongst all pages, when the visitor clicks on another page, the "
"browser does not even have to load a new CSS file!"
msgstr ""

#: ../../website/optimize/seo.rst:100
msgid ""
"The CSS sent by Odoo includes all CSS / Less / Sass of all pages / modules. "
"By doing this, additional page views from the same visitor will not have to "
"load CSS files at all. But some modules might include huge CSS/Javascript "
"resources that you do not want to prefetch at the first page because they "
"are too big. In this case, Odoo splits this resource into a second bundle "
"that is loaded only when the page using it is requested. An example of this "
"is the backend that is only loaded when the visitor logs in and accesses the"
" backend (/web)."
msgstr ""

#: ../../website/optimize/seo.rst:110
msgid ""
"If the CSS file is very big, Odoo will split it into two smaller files to "
"avoid the 4095 selectors limit per sheet of Internet Explorer 8. But most "
"themes fit below this limit."
msgstr ""

#: ../../website/optimize/seo.rst:114
msgid ""
"**Minified:** After being pre-processed and concatenated, the resulting CSS "
"is minified to reduce its size."
msgstr ""

#: ../../website/optimize/seo.rst:118
msgid "**Before minification**"
msgstr ""

#: ../../website/optimize/seo.rst:118
msgid "**After minification**"
msgstr ""

#: ../../website/optimize/seo.rst:120
msgid "/\\* some comments \\*/"
msgstr ""

#: ../../website/optimize/seo.rst:120
msgid ".text-muted {color: #666}"
msgstr ""

#: ../../website/optimize/seo.rst:126
msgid ""
"The final result is then compressed, before being delivered to the browser."
msgstr ""

#: ../../website/optimize/seo.rst:129
msgid ""
"Then, a cached version is stored on the server side (so we do not have to "
"pre-process, concatenate, minify at every request) and the browser side (so "
"the same visitor will load the CSS only once for all pages he will visit)."
msgstr ""

#: ../../website/optimize/seo.rst:135
msgid ""
"If you are in debug mode, the CSS resources are neither concatenated nor "
"minified. That way, it's easier to debug (but it's much slower)"
msgstr ""

#: ../../website/optimize/seo.rst:140
msgid "Static resources: Javascript"
msgstr ""

#: ../../website/optimize/seo.rst:142
msgid ""
"As with CSS resources, Javascript resources are also concatenated, minified,"
" compressed and cached (server side and browser side)."
msgstr ""

#: ../../website/optimize/seo.rst:145
msgid "Odoo creates three Javascript bundles:"
msgstr ""

#: ../../website/optimize/seo.rst:147
msgid ""
"One for all pages of the website (including code for parallax effects, form "
"validation, …)"
msgstr ""

#: ../../website/optimize/seo.rst:150
msgid ""
"One for common Javascript code shared among frontend and backend (bootstrap)"
msgstr ""

#: ../../website/optimize/seo.rst:153
msgid ""
"One for backend specific Javascript code (Odoo Web Client interface for your"
" employees using Odoo)"
msgstr ""

#: ../../website/optimize/seo.rst:156
msgid ""
"Most visitors to your website will only need the first two bundles, "
"resulting in a maximum of two Javascript files to load to render one page. "
"As these files are shared across all pages, further clicks by the same "
"visitor will not load any other Javascript resource."
msgstr ""

#: ../../website/optimize/seo.rst:162
msgid ""
"If you work in debug mode, the CSS and javascript are neither concatenated, "
"nor minified. Thus, it's much slower. But it allows you to easily debug with"
" the Chrome debugger as CSS and Javascript resources are not transformed "
"from their original versions."
msgstr ""

#: ../../website/optimize/seo.rst:168
msgid "Images"
msgstr ""

#: ../../website/optimize/seo.rst:170
msgid ""
"When you upload new images using the website builder, Odoo automatically "
"compresses them to reduce their sizes. (lossless compression for .PNG and "
".GIF and lossy compression for .JPG)"
msgstr ""

#: ../../website/optimize/seo.rst:174
msgid ""
"From the upload button, you have the option to keep the original image "
"unmodified if you prefer to optimize the quality of the image rather than "
"performance."
msgstr ""

#: ../../website/optimize/seo.rst:182
msgid ""
"Odoo compresses images when they are uploaded to your website, not when "
"requested by the visitor. Thus, it's possible that, if you use a third-party"
" theme, it will provide images that are not compressed efficiently. But all "
"images used in Odoo official themes have been compressed by default."
msgstr ""

#: ../../website/optimize/seo.rst:188
msgid ""
"When you click on an image, Odoo shows you the Alt and title attributes of "
"the ``<img>`` tag. You can click on it to set your own title and Alt "
"attributes for the image."
msgstr ""

#: ../../website/optimize/seo.rst:195
msgid "When you click on this link, the following window will appear:"
msgstr ""

#: ../../website/optimize/seo.rst:200
msgid ""
"Odoo's pictograms are implemented using a font (`Font Awesome "
"<https://fortawesome.github.io/Font-Awesome/icons/>`__ in most Odoo themes)."
" Thus, you can use as many pictograms as you want in your page, they will "
"not result in extra requests to load the page."
msgstr ""

#: ../../website/optimize/seo.rst:209
msgid "CDN"
msgstr ""

#: ../../website/optimize/seo.rst:211
msgid ""
"If you activate the CDN feature in Odoo, static resources (Javascript, CSS, "
"images) are loaded from a Content Delivery Network. Using a Content Delivery"
" Network has three advantages:"
msgstr ""

#: ../../website/optimize/seo.rst:215
msgid ""
"Load resources from a nearby server (most CDN have servers in main countries"
" around the globe)"
msgstr ""

#: ../../website/optimize/seo.rst:218
msgid ""
"Cache resources efficiently (no computation resources usage on your own "
"server)"
msgstr ""

#: ../../website/optimize/seo.rst:221
msgid ""
"Split the resource loading on different services allowing to load more "
"resources in parallel (since the Chrome limit of 6 parallel requests is by "
"domain)"
msgstr ""

#: ../../website/optimize/seo.rst:225
msgid ""
"You can configure your CDN options from the **Website Admin** app, using the"
" Configuration menu. Here is an example of configuration you can use:"
msgstr ""

#: ../../website/optimize/seo.rst:232
msgid "HTML Pages"
msgstr ""

#: ../../website/optimize/seo.rst:234
msgid ""
"Odoo allows to minify HTML pages, from the **Website Admin** app, using the "
":menuselection:`Configuration` menu. This will automatically remove extra "
"space and tabs in your HTML code, reduce some tags code, etc."
msgstr ""

#: ../../website/optimize/seo.rst:241
msgid ""
"On top of that, the HTML pages can be compressed, but this is usually "
"handled by your web server (NGINX or Apache)."
msgstr ""

#: ../../website/optimize/seo.rst:244
msgid ""
"The Odoo Website builder has been optimized to guarantee clean and short "
"HTML code. Building blocks have been developed to produce clean HTML code, "
"usually using bootstrap and the HTML editor."
msgstr ""

#: ../../website/optimize/seo.rst:248
msgid ""
"As an example, if you use the color picker to change the color of a "
"paragraph to the primary color of your website, Odoo will produce the "
"following code:"
msgstr ""

#: ../../website/optimize/seo.rst:252
msgid "``<p class=\"text-primary\">My Text</p>``"
msgstr ""

#: ../../website/optimize/seo.rst:254
msgid ""
"Whereas most HTML editors (such as CKEditor) will produce the following "
"code:"
msgstr ""

#: ../../website/optimize/seo.rst:257
msgid "``<p style=\"color: #AB0201\">My Text</p>``"
msgstr ""

#: ../../website/optimize/seo.rst:260
msgid "Responsive Design"
msgstr ""

#: ../../website/optimize/seo.rst:262
msgid ""
"As of 2015, websites that are not mobile-friendly are negatively impacted in"
" Google Page ranking. All Odoo themes rely on Bootstrap 3 to render "
"efficiently according to the device: desktop, tablet or mobile phone."
msgstr ""

#: ../../website/optimize/seo.rst:270
msgid ""
"As all Odoo modules share the same technology, absolutely all pages in your "
"website are mobile friendly. (as opposed to traditional CMS which have "
"mobile friendly themes, but some specific modules or pages are not designed "
"to be mobile friendly as they all have their own CSS frameworks)"
msgstr ""

#: ../../website/optimize/seo.rst:277
msgid "Browser caching"
msgstr ""

#: ../../website/optimize/seo.rst:279
msgid ""
"Javascript, images and CSS resources have an URL that changes dynamically "
"when their content change. As an example, all CSS files are loaded through "
"this URL: "
"`http://localhost:8069/web/content/457-0da1d9d/web.assets\\_common.0.css "
"<http://localhost:8069/web/content/457-0da1d9d/web.assets_common.0.css>`__. "
"The ``457-0da1d9d`` part of this URL will change if you modify the CSS of "
"your website."
msgstr ""

#: ../../website/optimize/seo.rst:286
msgid ""
"This allows Odoo to set a very long cache delay (XXX) on these resources: "
"XXX secs, while being updated instantly if you update the resource."
msgstr ""

#: ../../website/optimize/seo.rst:294
msgid "Scalability"
msgstr ""

#: ../../website/optimize/seo.rst:296
msgid ""
"In addition to being fast, Odoo is also more scalable than traditional CMS' "
"and eCommerce (Drupal, Wordpress, Magento, Prestashop). The following link "
"provides an analysis of the major open source CMS and eCommerce compared to "
"Odoo when it comes to high query volumes."
msgstr ""

#: ../../website/optimize/seo.rst:301
msgid ""
"`*https://www.odoo.com/slides/slide/197* <https://www.odoo.com/slides/slide"
"/odoo-cms-performance-comparison-and-optimisation-197>`__"
msgstr ""

#: ../../website/optimize/seo.rst:303
msgid ""
"Here is the slide that summarizes the scalability of Odoo eCommerce and Odoo"
" CMS. (based on Odoo version 8, Odoo 9 is even faster)"
msgstr ""

#: ../../website/optimize/seo.rst:310
msgid "URLs handling"
msgstr ""

#: ../../website/optimize/seo.rst:313
msgid "URLs Structure"
msgstr ""

#: ../../website/optimize/seo.rst:315
msgid "A typical Odoo URL will look like this:"
msgstr ""

#: ../../website/optimize/seo.rst:317
msgid "https://www.mysite.com/fr\\_FR/shop/product/my-great-product-31"
msgstr ""

#: ../../website/optimize/seo.rst:319
msgid "With the following components:"
msgstr ""

#: ../../website/optimize/seo.rst:321
msgid "**https://** = Protocol"
msgstr ""

#: ../../website/optimize/seo.rst:323
msgid "**www.mysite.com** = your domain name"
msgstr ""

#: ../../website/optimize/seo.rst:325
msgid ""
"**/fr\\_FR** = the language of the page. This part of the URL is removed if "
"the visitor browses the main language of the website (english by default, "
"but you can set another language as the main one). Thus, the English version"
" of this page is: https://www.mysite.com/shop/product/my-great-product-31"
msgstr ""

#: ../../website/optimize/seo.rst:331
msgid ""
"**/shop/product** = every module defines its own namespace (/shop is for the"
" catalog of the eCommerce module, /shop/product is for a product page). This"
" name can not be customized to avoid conflicts in different URLs."
msgstr ""

#: ../../website/optimize/seo.rst:336
msgid ""
"**my-great-product** = by default, this is the slugified title of the "
"product this page refers to. But you can customize it for SEO purposes. A "
"product named \"Pain carré\" will be slugified to \"pain-carre\". Depending "
"on the namespace, this could be different objects (blog post, page title, "
"forum post, forum comment, product category, etc)"
msgstr ""

#: ../../website/optimize/seo.rst:343
msgid "**-31** = the unique ID of the product"
msgstr ""

#: ../../website/optimize/seo.rst:345
msgid ""
"Note that any dynamic component of an URL can be reduced to its ID. As an "
"example, the following URLs all do a 301 redirect to the above URL:"
msgstr ""

#: ../../website/optimize/seo.rst:348
msgid "https://www.mysite.com/fr\\_FR/shop/product/31 (short version)"
msgstr ""

#: ../../website/optimize/seo.rst:350
msgid "http://mysite.com/fr\\_FR/shop/product/31 (even shorter version)"
msgstr ""

#: ../../website/optimize/seo.rst:352
msgid ""
"http://mysite.com/fr\\_FR/shop/product/other-product-name-31 (old product "
"name)"
msgstr ""

#: ../../website/optimize/seo.rst:355
msgid ""
"This could be useful to easily get shorter version of an URL and handle "
"efficiently 301 redirects when the name of your product changes over time."
msgstr ""

#: ../../website/optimize/seo.rst:359
msgid ""
"Some URLs have several dynamic parts, like this one (a blog category and a "
"post):"
msgstr ""

#: ../../website/optimize/seo.rst:362
msgid "https://www.odoo.com/blog/company-news-5/post/the-odoo-story-56"
msgstr ""

#: ../../website/optimize/seo.rst:364
msgid "In the above example:"
msgstr ""

#: ../../website/optimize/seo.rst:366
msgid "Company News: is the title of the blog"
msgstr ""

#: ../../website/optimize/seo.rst:368
msgid "The Odoo Story: is the title of a specific blog post"
msgstr ""

#: ../../website/optimize/seo.rst:370
msgid ""
"When an Odoo page has a pager, the page number is set directly in the URL "
"(does not have a GET argument). This allows every page to be indexed by "
"search engines. Example:"
msgstr ""

#: ../../website/optimize/seo.rst:374
msgid "https://www.odoo.com/blog/page/3"
msgstr ""

#: ../../website/optimize/seo.rst:377
msgid ""
"Having the language code as fr\\_FR is not perfect in terms of SEO. Although"
" most search engines treat now \"\\_\" as a word separator, it has not "
"always been the case. We plan to improve that for Odoo 10."
msgstr ""

#: ../../website/optimize/seo.rst:382
msgid "Changes in URLs & Titles"
msgstr ""

#: ../../website/optimize/seo.rst:384
msgid ""
"When the URL of a page changes (e.g. a more SEO friendly version of your "
"product name), you don't have to worry about updating all links:"
msgstr ""

#: ../../website/optimize/seo.rst:387
msgid "Odoo will automatically update all its links to the new URL"
msgstr ""

#: ../../website/optimize/seo.rst:389
msgid ""
"If external websites still points to the old URL, a 301 redirect will be "
"done to route visitors to the new website"
msgstr ""

#: ../../website/optimize/seo.rst:392
msgid "As an example, this URL:"
msgstr ""

#: ../../website/optimize/seo.rst:394
msgid "http://mysite.com/shop/product/old-product-name-31"
msgstr ""

#: ../../website/optimize/seo.rst:396
msgid "Will automatically redirect to :"
msgstr ""

#: ../../website/optimize/seo.rst:398
msgid "http://mysite.com/shop/product/new-and-better-product-name-31"
msgstr ""

#: ../../website/optimize/seo.rst:400
msgid ""
"In short, just change the title of a blog post or the name of a product, and"
" the changes will apply automatically everywhere in your website. The old "
"link still works for links coming from external website. (with a 301 "
"redirect to not lose the SEO link juice)"
msgstr ""

#: ../../website/optimize/seo.rst:406
msgid "HTTPS"
msgstr ""

#: ../../website/optimize/seo.rst:408
msgid ""
"As of August 2014, Google started to add a ranking boost to secure HTTPS/SSL"
" websites. So, by default all Odoo Online instances are fully based on "
"HTTPS. If the visitor accesses your website through a non HTTPS url, it gets"
" a 301 redirect to its HTTPS equivalent."
msgstr ""

#: ../../website/optimize/seo.rst:414
msgid "Links: nofollow strategy"
msgstr ""

#: ../../website/optimize/seo.rst:416
msgid ""
"Having website that links to your own page plays an important role on how "
"your page ranks in the different search engines. The more your page is "
"linked from external and quality websites, the better is it for your SEO."
msgstr ""

#: ../../website/optimize/seo.rst:421
msgid "Odoo follows the following strategies to manage links:"
msgstr ""

#: ../../website/optimize/seo.rst:423
msgid ""
"Every link you create manually when creating page in Odoo is \"dofollow\", "
"which means that this link will contribute to the SEO Juice for the linked "
"page."
msgstr ""

#: ../../website/optimize/seo.rst:427
msgid ""
"Every link created by a contributor (forum post, blog comment, ...) that "
"links to your own website is \"dofollow\" too."
msgstr ""

#: ../../website/optimize/seo.rst:430
msgid ""
"But every link posted by a contributor that links to an external website is "
"\"nofollow\". In that way, you do not run the risk of people posting links "
"on your website to third-party websites which have a bad reputation."
msgstr ""

#: ../../website/optimize/seo.rst:435
msgid ""
"Note that, when using the forum, contributors having a lot of Karma can be "
"trusted. In such case, their links will not have a ``rel=\"nofollow\"`` "
"attribute."
msgstr ""

#: ../../website/optimize/seo.rst:440
msgid "Multi-language support"
msgstr ""

#: ../../website/optimize/seo.rst:443
msgid "Multi-language URLs"
msgstr ""

#: ../../website/optimize/seo.rst:445
msgid ""
"If you run a website in multiple languages, the same content will be "
"available in different URLs, depending on the language used:"
msgstr ""

#: ../../website/optimize/seo.rst:448
msgid ""
"https://www.mywebsite.com/shop/product/my-product-1 (English version = "
"default)"
msgstr ""

#: ../../website/optimize/seo.rst:450
msgid ""
"https://www.mywebsite.com\\/fr\\_FR/shop/product/mon-produit-1 (French "
"version)"
msgstr ""

#: ../../website/optimize/seo.rst:452
msgid ""
"In this example, fr\\_FR is the language of the page. You can even have "
"several variations of the same language: pt\\_BR (Portuguese from Brazil) , "
"pt\\_PT (Portuguese from Portugal)."
msgstr ""

#: ../../website/optimize/seo.rst:457
msgid "Language annotation"
msgstr ""

#: ../../website/optimize/seo.rst:459
msgid ""
"To tell Google that the second URL is the French translation of the first "
"URL, Odoo will add an HTML link element in the header. In the HTML <head> "
"section of the English version, Odoo automatically adds a link element "
"pointing to the other versions of that webpage;"
msgstr ""

#: ../../website/optimize/seo.rst:464
msgid ""
"<link rel=\"alternate\" hreflang=\"fr\" "
"href=\"https://www.mywebsite.com\\/fr\\_FR/shop/product/mon-produit-1\"/>"
msgstr ""

#: ../../website/optimize/seo.rst:467
msgid "With this approach:"
msgstr ""

#: ../../website/optimize/seo.rst:469
msgid ""
"Google knows the different translated versions of your page and will propose"
" the right one according to the language of the visitor searching on Google"
msgstr ""

#: ../../website/optimize/seo.rst:473
msgid ""
"You do not get penalized by Google if your page is not translated yet, since"
" it is not a duplicated content, but a different version of the same "
"content."
msgstr ""

#: ../../website/optimize/seo.rst:478
msgid "Language detection"
msgstr ""

#: ../../website/optimize/seo.rst:480
msgid ""
"When a visitor lands for the first time at your website (e.g. "
"yourwebsite.com/shop), his may automatically be redirected to a translated "
"version according to his browser language preference: (e.g. "
"yourwebsite.com/fr\\_FR/shop)."
msgstr ""

#: ../../website/optimize/seo.rst:485
msgid ""
"Odoo redirects visitors to their prefered language only the first time "
"visitors land at your website. After that, it keeps a cookie of the current "
"language to avoid any redirection."
msgstr ""

#: ../../website/optimize/seo.rst:489
msgid ""
"To force a visitor to stick to the default language, you can use the code of"
" the default language in your link, example: yourwebsite.com/en\\_US/shop. "
"This will always land visitors to the English version of the page, without "
"using the browser language preferences."
msgstr ""

#: ../../website/optimize/seo.rst:496
msgid "Meta Tags"
msgstr ""

#: ../../website/optimize/seo.rst:499
msgid "Titles, Keywords and Description"
msgstr ""

#: ../../website/optimize/seo.rst:501
msgid ""
"Every web page should define the ``<title>``, ``<description>`` and "
"``<keywords>`` meta data. These information elements are used by search "
"engines to rank and categorize your website according to a specific search "
"query. So, it is important to have titles and keywords in line with what "
"people search in Google."
msgstr ""

#: ../../website/optimize/seo.rst:507
msgid ""
"In order to write quality meta tags, that will boost traffic to your "
"website, Odoo provides a **Promote** tool, in the top bar of the website "
"builder. This tool will contact Google to give you information about your "
"keywords and do the matching with titles and contents in your page."
msgstr ""

#: ../../website/optimize/seo.rst:516
msgid ""
"If your website is in multiple languages, you can use the Promote tool for "
"every language of a single page;"
msgstr ""

#: ../../website/optimize/seo.rst:519
msgid ""
"In terms of SEO, content is king. Thus, blogs play an important role in your"
" content strategy. In order to help you optimize all your blog post, Odoo "
"provides a page that allows you to quickly scan the meta tags of all your "
"blog posts."
msgstr ""

#: ../../website/optimize/seo.rst:528
msgid ""
"This /blog page renders differently for public visitors that are not logged "
"in as website administrator. They do not get the warnings and keyword "
"information."
msgstr ""

#: ../../website/optimize/seo.rst:533
msgid "Sitemap"
msgstr ""

#: ../../website/optimize/seo.rst:535
msgid ""
"Odoo will generate a ``/sitemap.xml`` file automatically for you. For "
"performance reasons, this file is cached and updated every 12 hours."
msgstr ""

#: ../../website/optimize/seo.rst:538
msgid ""
"By default, all URLs will be in a single ``/sitemap.xml`` file, but if you "
"have a lot of pages, Odoo will automatically create a Sitemap Index file, "
"respecting the `sitemaps.org protocol "
"<http://www.sitemaps.org/protocol.html>`__ grouping sitemap URL's in 45000 "
"chunks per file."
msgstr ""

#: ../../website/optimize/seo.rst:544
msgid "Every sitemap entry has 4 attributes that are computed automatically:"
msgstr ""

#: ../../website/optimize/seo.rst:546
msgid "``<loc>`` : the URL of a page"
msgstr ""

#: ../../website/optimize/seo.rst:548
msgid ""
"``<lastmod>`` : last modification date of the resource, computed "
"automatically based on related object. For a page related to a product, this"
" could be the last modification date of the product or the page"
msgstr ""

#: ../../website/optimize/seo.rst:553
msgid ""
"``<priority>`` : modules may implement their own priority algorithm based on"
" their content (example: a forum might assign a priority based on the number"
" of votes on a specific post). The priority of a static page is defined by "
"it's priority field, which is normalized. (16 is the default)"
msgstr ""

#: ../../website/optimize/seo.rst:560
msgid "Structured Data Markup"
msgstr ""

#: ../../website/optimize/seo.rst:562
msgid ""
"Structured Data Markup is used to generate Rich Snippets in search engine "
"results. It is a way for website owners to send structured data to search "
"engine robots; helping them to understand your content and create well-"
"presented search results."
msgstr ""

#: ../../website/optimize/seo.rst:567
msgid ""
"Google supports a number of rich snippets for content types, including: "
"Reviews, People, Products, Businesses, Events and Organizations."
msgstr ""

#: ../../website/optimize/seo.rst:570
msgid ""
"Odoo implements micro data as defined in the `schema.org "
"<http://schema.org>`__ specification for events, eCommerce products, forum "
"posts and contact addresses. This allows your product pages to be displayed "
"in Google using extra information like the price and rating of a product:"
msgstr ""

#: ../../website/optimize/seo.rst:580
msgid "robots.txt"
msgstr ""

#: ../../website/optimize/seo.rst:582
msgid ""
"Odoo automatically creates a ``/robots.txt`` file for your website. Its "
"content is:"
msgstr ""

#: ../../website/optimize/seo.rst:585
msgid "User-agent: \\*"
msgstr ""

#: ../../website/optimize/seo.rst:587
msgid "Sitemap: https://www.odoo.com/sitemap.xml"
msgstr ""

#: ../../website/optimize/seo.rst:590
msgid "Content is king"
msgstr ""

#: ../../website/optimize/seo.rst:592
msgid ""
"When it comes to SEO, content is usually king. Odoo provides several modules"
" to help you build your contents on your website:"
msgstr ""

#: ../../website/optimize/seo.rst:595
msgid ""
"**Odoo Slides**: publish all your Powerpoint or PDF presentations. Their "
"content is automatically indexed on the web page. Example: "
"`https://www.odoo.com/slides/public-channel-1 <https://www.odoo.com/slides"
"/public-channel-1>`__"
msgstr ""

#: ../../website/optimize/seo.rst:599
msgid ""
"**Odoo Forum**: let your community create contents for you. Example: "
"`https://odoo.com/forum/1 <https://odoo.com/forum/1>`__ (accounts for 30% of"
" Odoo.com landing pages)"
msgstr ""

#: ../../website/optimize/seo.rst:603
msgid ""
"**Odoo Mailing List Archive**: publish mailing list archives on your "
"website. Example: `https://www.odoo.com/groups/community-59 "
"<https://www.odoo.com/groups/community-59>`__ (1000 pages created per month)"
msgstr ""

#: ../../website/optimize/seo.rst:608
msgid "**Odoo Blogs**: write great contents."
msgstr ""

#: ../../website/optimize/seo.rst:611
msgid ""
"The 404 page is a regular page, that you can edit like any other page in "
"Odoo. That way, you can build a great 404 page to redirect to the top "
"content of your website."
msgstr ""

#: ../../website/optimize/seo.rst:616
msgid "Social Features"
msgstr ""

#: ../../website/optimize/seo.rst:619
msgid "Twitter Cards"
msgstr ""

#: ../../website/optimize/seo.rst:621
msgid ""
"Odoo does not implement twitter cards yet. It will be done for the next "
"version."
msgstr ""

#: ../../website/optimize/seo.rst:625
msgid "Social Network"
msgstr ""

#: ../../website/optimize/seo.rst:627
msgid ""
"Odoo allows to link all your social network accounts in your website. All "
"you have to do is to refer all your accounts in the **Settings** menu of the"
" **Website Admin** application."
msgstr ""

#: ../../website/optimize/seo.rst:632
msgid "Test Your Website"
msgstr ""

#: ../../website/optimize/seo.rst:634
msgid ""
"You can compare how your website rank, in terms of SEO, against Odoo using "
"WooRank free services: `https://www.woorank.com <https://www.woorank.com>`__"
msgstr ""

#: ../../website/publish.rst:3
msgid "Publish"
msgstr ""

#: ../../website/publish/domain_name.rst:3
msgid "How to use my own domain name"
msgstr ""

#: ../../website/publish/domain_name.rst:5
msgid ""
"By default, your Odoo Online instance and website have a *.odoo.com* domain "
"name, for both the URL and the emails. But you can change to a custom one "
"(e.g. www.yourcompany.com)."
msgstr ""

#: ../../website/publish/domain_name.rst:10
msgid "What is a good domain name"
msgstr ""

#: ../../website/publish/domain_name.rst:11
msgid ""
"Your website address is as important to your branding as the name of your "
"business or organization, so put some thought into changing it for a proper "
"domain. Here are some tips:"
msgstr ""

#: ../../website/publish/domain_name.rst:15
msgid "Simple and obvious"
msgstr ""

#: ../../website/publish/domain_name.rst:16
msgid "Easy to remember and spell"
msgstr ""

#: ../../website/publish/domain_name.rst:17
msgid "The shorter the better"
msgstr ""

#: ../../website/publish/domain_name.rst:18
msgid "Avoid special characters"
msgstr ""

#: ../../website/publish/domain_name.rst:19
msgid "Aim for a .com and/or your country extension"
msgstr ""

#: ../../website/publish/domain_name.rst:21
msgid ""
"Read more: `How to Choose a Domain Name for Maximum SEO "
"<https://www.searchenginejournal.com/choose-a-domain-name-maximum-"
"seo/158951/>`__"
msgstr ""

#: ../../website/publish/domain_name.rst:24
msgid "How to buy a domain name"
msgstr ""

#: ../../website/publish/domain_name.rst:25
msgid "Buy your domain name at a popular registrar:"
msgstr ""

#: ../../website/publish/domain_name.rst:27
msgid "`GoDaddy <https://www.godaddy.com>`__"
msgstr ""

#: ../../website/publish/domain_name.rst:28
msgid "`Namecheap <https://www.namecheap.com>`__"
msgstr ""

#: ../../website/publish/domain_name.rst:29
msgid "`OVH <https://www.ovh.com>`__"
msgstr ""

#: ../../website/publish/domain_name.rst:31
msgid ""
"Steps to buy a domain name are pretty much straight forward. In case of "
"issue, check out those easy tutorials:"
msgstr ""

#: ../../website/publish/domain_name.rst:34
msgid "`GoDaddy <https://roadtoblogging.com/buy-domain-name-from-godaddy>`__"
msgstr ""

#: ../../website/publish/domain_name.rst:35
msgid ""
"`Namecheap <https://www.loudtips.com/buy-domain-name-hosting-namecheap//>`__"
msgstr ""

#: ../../website/publish/domain_name.rst:37
msgid ""
"Feel free to buy an email server to have email addresses using your domain "
"name. However don't buy any extra service to create or host your website. "
"This is Odoo's job!"
msgstr ""

#: ../../website/publish/domain_name.rst:42
msgid "How to apply my domain name to my Odoo instance"
msgstr ""

#: ../../website/publish/domain_name.rst:43
msgid ""
"First let's authorize the redirection (yourcompany.com -> "
"yourcompany.odoo.com):"
msgstr ""

#: ../../website/publish/domain_name.rst:45
msgid "Open your Odoo.com account from your homepage."
msgstr ""

#: ../../website/publish/domain_name.rst:50
msgid "Go to the *Manage Databases* page."
msgstr ""

#: ../../website/publish/domain_name.rst:55
msgid ""
"Click on *Domains* to the right of the database you would like to redirect."
msgstr ""

#: ../../website/publish/domain_name.rst:60
msgid ""
"A database domain prompt will appear. Enter your custom domain (e.g. "
"www.yourcompany.com)."
msgstr ""

#: ../../website/publish/domain_name.rst:67
msgid ""
"We can now apply the redirection from your domain name's manager account:"
msgstr ""

#: ../../website/publish/domain_name.rst:69
msgid "Log in to your account and search for the DNS Zones management page."
msgstr ""

#: ../../website/publish/domain_name.rst:71
msgid ""
"Create a CNAME record *www.yourdomain.com* pointing to *mywebsite.odoo.com*."
" If you want to use the naked domain (e.g. yourdomain.com), you need to "
"redirect *yourdomain.com* to *www.yourdomain.com*."
msgstr ""

#: ../../website/publish/domain_name.rst:75
msgid "Here are some specific guidelines to create a CNAME record:"
msgstr ""

#: ../../website/publish/domain_name.rst:77
msgid "`GoDaddy <https://be.godaddy.com/fr/help/add-a-cname-record-19236>`__"
msgstr ""

#: ../../website/publish/domain_name.rst:78
msgid ""
"`Namecheap "
"<https://www.namecheap.com/support/knowledgebase/article.aspx/9646/10/how-"
"can-i-set-up-a-cname-record-for-my-domain>`__"
msgstr ""

#: ../../website/publish/domain_name.rst:79
msgid ""
"`OVH "
"<https://www.ovh.co.uk/g1519.exchange_20132016_how_to_add_a_cname_record>`__"
msgstr ""

#: ../../website/publish/domain_name.rst:82
msgid "How to enable SSL (HTTPS) for my Odoo instance"
msgstr ""

#: ../../website/publish/domain_name.rst:84
msgid ""
"To enable SSL, please use a third-party CDN service provider such as "
"CloudFlare.com."
msgstr ""

#: ../../website/publish/domain_name.rst:90
msgid ":doc:`../../discuss/email_servers`"
msgstr ""

#: ../../website/publish/translate.rst:3
msgid "How to translate my website"
msgstr ""

#: ../../website/publish/translate.rst:6
msgid "Overview"
msgstr ""

#: ../../website/publish/translate.rst:8
msgid ""
"In addition to creating great modern websites, Odoo gives you the "
"possibility to translate it in different languages."
msgstr ""

#: ../../website/publish/translate.rst:12
msgid "Process"
msgstr ""

#: ../../website/publish/translate.rst:14
msgid ""
"Once your website is created, you have the opportunity to translate it in as"
" many different languages as you want."
msgstr ""

#: ../../website/publish/translate.rst:17
msgid ""
"There are two ways to translate your website, you can do it manually or "
"automatically with the Gengo App. If you want to do it automatically, go to "
"the **App** module and Install **Automated translations through Gengo Api** "
"and **Website Gengo Translator**. If you want to do it manually, don't "
"install anything, and follow the next step."
msgstr ""

#: ../../website/publish/translate.rst:23
msgid ""
"Now go to your website. On the bottom right corner of the page, click on "
"**Add a language**."
msgstr ""

#: ../../website/publish/translate.rst:29
msgid ""
"Choose the language in which you want to translate your website and then "
"click on **Load.**"
msgstr ""

#: ../../website/publish/translate.rst:35
msgid ""
"You will see that Now, next to English there is also French, which means "
"that the page for the translation has been created. You can also see that "
"some of the text has been translated automatically."
msgstr ""

#: ../../website/publish/translate.rst:42
msgid ""
"To translate the content of the website, click on **Translate** (here "
"**Traduire** since we want to translate the website in French)."
msgstr ""

#: ../../website/publish/translate.rst:45
msgid ""
"There, if you have installed the Gengo Translator, You will see that next to"
" the **Translate** button you also have a button **Translate "
"automatically**. Once you click on that button, you will be asked some "
"information on your account. If you don't have an account yet, go to "
"`*https://gengo.com/auth/form/login/* "
"<https://gengo.com/auth/form/login/>`__ in order to create one. You need to "
"ask for a public key and a private key."
msgstr ""

#: ../../website/publish/translate.rst:53
msgid ""
"The content you wish to translate will then be translated automatically."
msgstr ""

#: ../../website/publish/translate.rst:58
msgid ""
"Now you can see that most of the content is highlighted in yellow or in "
"green. The yellow represents the content that you have to translate by "
"yourself. The green represents the content that has already been translated "
"automatically."
msgstr ""