[FIX] replace special quotation marks

accounting/adviser/assets_management.rst

@@ -74,7 +74,7 @@ To register an asset manually, go to the menu :menuselection:`Adviser
 .. image:: media/image08.png
    :align: center
 
-Once your asset is created, don’t forget to Confirm it. You can also
+Once your asset is created, don't forget to Confirm it. You can also
 click on the Compute Depreciation button to check the depreciation board
 before confirming the asset.
 
@@ -104,8 +104,8 @@ information of the supplier bill.
 .. image:: media/image09.png
 
 Depending on the information on the asset category, the asset will be
-created in draft or directly validated\ *.* It’s easier to confirm
-assets directly so that you won’t forget to confirm it afterwards.
+created in draft or directly validated\ *.* It's easier to confirm
+assets directly so that you won't forget to confirm it afterwards.
 (check the field *Skip Draft State* on *Asset Category)* Generate assets
 in draft only when you want your adviser to control all the assets
 before posting them to your accounts.

accounting/overview/getting_started/setup.rst

@@ -3,7 +3,7 @@ How to setup Odoo Accounting?
 =============================
 
 The Odoo Accounting application has an implementation guide that you
-should follow to configure it. It’s a step-by-step wizard with links to
+should follow to configure it. It's a step-by-step wizard with links to
 the different screens you will need.
 
 Once you have `installed the Accounting

accounting/overview/main_concepts/in_odoo.rst

@@ -15,7 +15,7 @@ sale order, expenses, inventory moves, etc.
 Odoo uses the rules of double-entry bookkeeping system: all journal
 entries are automatically balanced (sum of debits = sum of credits).
 
-→ Understand Odoo’s accounting transactions per document. (link to
+→ Understand Odoo's accounting transactions per document. (link to
 memento)
 
 Accrual and Cash Basis Methods
@@ -56,7 +56,7 @@ countries and specific modules exists per country for the
 specificities of the country like the chart of accounts, taxes, or
 bank interfaces.
 
-In particular, Odoo’s core accounting engine support:
+In particular, Odoo's core accounting engine support:
 
 * Anglo-Saxon Accounting (U.S., U.K.,, and other English-speaking
   countries including Ireland, Canada, Australia, and New Zealand)
@@ -74,7 +74,7 @@ Accounts Receivable & Payable
 
 By default, Odoo uses a single account for all account
 receivable entries and one for all accounts payable entries. You can
-create separate accounts per customers/suppliers, but you don’t need
+create separate accounts per customers/suppliers, but you don't need
 to.
 
 As transactions are associated to customers or suppliers, you get

accounting/overview/terminologies.rst

@@ -8,7 +8,7 @@ Accounting Terminologies
 
      A journal is like a folder in which you record all transactions
      of the same type: all the statements of a bank account, all
-     customer invoices, all supplier bills. It’s used to organize
+     customer invoices, all supplier bills. It's used to organize
      similar transactions together.
 
    Payment Terms

accounting/receivables/customer_invoices/installment_plans.rst

@@ -13,7 +13,7 @@ Example, for a specific invoice:
 .. note::
 
 	payment terms are not to be confused with a payment in several parts. If,
-	for a specific order, you invoice the customer in two parts, that’s not a
+	for a specific order, you invoice the customer in two parts, that's not a
 	payment term but an invoice policy.
 
 Configuration

crm/leads/generate/manual.rst

@@ -47,7 +47,7 @@ Create a new opportunity
 You can also directly add a contact into a specific sales team without
 having to convert the lead first. On the Sales module, go to your
 dashboard and click on the **Pipeline** button of the desired sales
-team. If you don’t have any sales team yet, :doc:`you need to create one first <../../salesteam/setup/create_team>`.
+team. If you don't have any sales team yet, :doc:`you need to create one first <../../salesteam/setup/create_team>`.
 Then, click on **Create** and fill in the contact details as shown here
 above. By default, the newly created opportunity will appear on the
 first stage of your sales pipeline.

crm/overview/process/generate_leads.rst

@@ -38,7 +38,7 @@ Odoo CRM provides you with several methods to generate leads:
 
 * :doc:`../../leads/generate/emails`
 
-  An inquiry email sent to one of your company’s generic email addresses
+  An inquiry email sent to one of your company's generic email addresses
   can automatically generate a lead or an opportunity.
 
 * :doc:`../../leads/generate/manual`

inventory/overview/double-entry.rst

@@ -157,7 +157,7 @@ New sale orders
     A procurement is created at the customer location for every product
     ordered by the customer (you have to deliver the customer)
   Configuration
-    Procurement Location: on the customer, field “Customer Location” (property)
+    Procurement Location: on the customer, field "Customer Location" (property)
 Minimum Stock Rules
   Effect
     A procurement is created at the rule's location.

purchase/overview/difference.rst

@@ -27,7 +27,7 @@ When to use?
 ============
 
 A **RfQ** is interesting when you have never purchased the products with
-that supplier before and therefore don’t know their price. It is also
+that supplier before and therefore don't know their price. It is also
 useful if you want to challenge your suppliers once you have a
 well-established relationship with them. You can also use it to assess
 the cost of a project and see if it makes it feasible.