[REM] subscriptions: remove unfinished content

The content of the page "Reporting" was merged in #617 before it was
finished. It will be added later.
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Catherine Dubois (cdu) 2020-07-09 10:41:57 +02:00 committed by Antoine Vandevenne (anv)
parent 971fc7c145
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subscriptions/configuration
subscriptions/sales_flow
subscriptions/reporting

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=========
Reporting
=========
.. toctree::
:titlesonly:
reporting/subscription_reports

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=================================
Discover our subscription reports
=================================
As we now know well enough, understanding how our business is going and where it is going is the key
to success. This is even more the case when we offer subscription services or products.
Before getting to the heart of the matter, it is very important to recall certain concepts essential
to the proper understanding of the following reports:
- **Monthly Recurring Revenue (MRR)**: MRR is arguably the most important metric for subscription
businesses. Indeed, it shows the revenue earned with subscription-based products or services every
single month. It is a consistent number that you can use to track all your recurring revenue over
time, in monthly increments.
- **Annual Run-Rate (ARR)**: ARR is the yearly version of MRR. Based on the current MRR, you can estimate
the coming year's performance with the Annual Run-Rate. However, this estimation does not take
variations and growth into account.
.. image:: media/reports_1.png
:align: center
:alt: Difference between MRR and ARR in Odoo Subscriptions
- **Non-Recurring Revenue (NRR)**: NRR shows the revenue earned for everything else than subscription-based
products or services. This includes gains of a rare or unique nature that are unlikely to occur in
the ordinary course of businesses.
- **Customer Retention**: This concept consists of engaging existing customers to continue buying
products or services from your business. As you may know, customer retention is quite a challenge
because you must prove yourselves worthy of your customers' trust.
- **Churn Rate**: Also known as the rate of attrition or customer churn, the churn rate can be defined,
in this case, as the percentage of service subscribers who discontinue their subscriptions within a
given time period. We can distinguish two types of Churn:
- **Logo Churn**: It corresponds to the subscription cancellation rate.
- **Revenue Churn**: It corresponds to the monthly recurring revenue loss rate.
.. note::
Let's imagine an increase of 2$ on a service subscription.
- We loss three customers out of the initial 20 which gives us a **Logo Churn** of 15%.
- Therefore, the 56$ of MRR difference out of the initial 600$ gives us a **Revenue Churn** of 9,33%.
.. image:: media/reports_2.png
:align: center
:alt: Difference between logo churn and revenue churn in Odoo Subscriptions
As a reminder, though they seem to evolve in the same direction most of the time, it might not be
the case all time.
- **Customer Lifetime Value (CLV)**: Very important measure which indicates how much revenue can be
expected for a customer during his/her entire contract. This approach emphasizes the importance of
customer retention, shifting our focus from a quarterly or yearly approach to a long-term vision.
Check out the different kinds of reports you can access from the **Odoo Subscriptions** application.
Subscription analysis report
============================