[ADD] New section for Social Marketing

applications.rst

@@ -22,3 +22,4 @@ Applications
    general
    iot
    mobile/firebase
+   social_marketing

social_marketing.rst

@@ -0,0 +1,11 @@
+:banner: banners/social_marketing.jpg
+
+================
+Social Marketing
+================
+
+.. toctree::
+   :titlesonly:
+
+   social_marketing/social_marketing
+   

social_marketing/social_marketing.rst

@@ -0,0 +1,8 @@
+===============
+Advanced Topics
+===============
+
+.. toctree::
+   :titlesonly:
+
+   social_marketing/social_marketing

social_marketing/social_marketing/social_marketing.rst

@@ -0,0 +1,110 @@
+Social Marketing
+================
+
+One of the biggest challenges of a company is to engage efficiently with
+their community. Odoo Social helps you to meet your audience with the
+help of several supports: social media, push notifications, or live chat
+request.
+
+Add your social media and create your feed
+------------------------------------------
+
+You first need to add your social media accounts. To do that, add a
+Stream and choose your social media account. You’ll need to grant
+permissions to Odoo Social Marketing application.
+
+.. image:: media/social_marketing01.png
+  :align: center
+
+Once it’s done, you’ll be redirected to your Feed and a column will be
+automatically added with the publications of your freshly added
+account. You can then add new streams to your Feed and customize your
+Kanban view as you like.
+
+.. image:: media/social_marketing02.png
+  :align: center
+
+| Adding social media accounts to your Feed will also add some KPIs on
+  it:
+
+-  Audience: Number of followers of your channel
+
+-  Engagement: Number of times people have engaged with your posts
+
+-  Stories: Number of times people who have engaged with your channel
+	have created stories on their friend’s or follower’s feed (Shares, Retweet,..)
+
+You can access more information by clicking on the “Insights” link: this
+will lead you to statistics of the selected social medium.
+
+Publish content
+---------------
+
+To publish content on your social media accounts or send a push
+notification to your subscribed users, either go to your Feed and click
+on New Post, or use the “Posts” menu and create it from there. Select
+all the accounts where you want to post your content, write your post
+and get an instant preview of how it will look when published.
+
+If you select the push notifications, you’ll get some additional fields
+on the form that will allow you to complete the push notifications
+configuration and choose your segment between all your subscribed users.
+You can also send push notifications via the Visitors menu, as explained
+in the previous paragraph.
+
+Enable push notifications on your website
+-----------------------------------------
+
+The push notifications system uses a Firebase account, configured by
+default. This feature allows you to send push notifications to your
+website’s visitors after they subscribed to it. To enable push
+notifications on your website, go to the Website application Settings,
+and configure the notifications permission request.
+
+.. image:: media/social_marketing03.png
+  :align: center
+
+Once it’s done, a popup will appear to your website’s visitors, asking
+them to allow push notifications. As soon as they subscribe to it, you
+can start sending them push notifications through the Visitors menu. You
+can either send it individually or target a bigger segment by selecting
+multiple visitors in the list view (e.g. all the visitors that visited
+your Homepage).
+
+Interact with your online visitors 
+-----------------------------------
+
+You can monitor your online visits via the Visitors menu. You’ll see
+every visitors that landed on one of your tracked pages (you can
+configure your tracked pages in the Website application), online or
+offline. Your online visitors will be authenticated if they’re linked to
+a lead or an existing partner. You will be able to contact them with an
+email, a message sms, a push notification (if they have subscribed to
+it), or even send them a live chat request that they will receive on
+their next move on one of your tracked pages (if you installed the Live
+Chat application).
+
+.. image:: media/social_marketing04.png
+  :align: center
+
+Configure your own Facebook and Twitter developer accounts
+----------------------------------------------------------
+
+By default, the Social application is already configured with a Facebook
+and Twitter developer accounts but you can use your own if necessary.
+Activate the developer mode, go to Configuration > Settings and enter
+your own API keys.
+
+.. image:: media/social_marketing05.png
+  :align: center
+
+Configure your own Firebase API 
+-------------------------------
+
+By default, a Firebase project is running on your database so there’s no
+need to configure it. If you have multiple websites, every website will
+be linked to a different Firebase project. If you need to configure your
+own Firebase project, please go to :menuselection:`Website --> Configuration --> Settings` Web Push Notifications section.
+
+
+