[ADD] crm: How to generate leads from my website?

https://docs.google.com/document/d/1DmXfOGYFcYqRgqbaofPF1uVcJAGDn7UbfT0k8WHKdtY/edit#heading=h.eivkfpi4ao0k

crm/leads/generate/website.rst

@@ -1,3 +1,201 @@
 ======================================
 How to generate leads from my website?
 ======================================
+
+Your website should be your company's first lead generation tool. With
+your website being the central hub of your online marketing campaigns,
+you will naturally drive qualified traffic to feed your pipeline. When a
+prospect lands on your website, your objective is to capture his
+information in order to be able to stay in touch with him and to push
+him further down the sales funnel.
+
+This is how a typical online lead generation process work :
+
+-  Your website visitor clicks on a call-to action (CTA) from one of
+   your marketing materials (e.g. an email newsletter, a social
+   media message or a blog post)
+
+-  The CTA leads your visitor to a landing page including a form used to
+   collect his personal information (e.g. his name, his email
+   address, his phone number)
+
+-  The visitor submits the form and automatically generates a lead into
+   Odoo CRM
+
+.. tip::
+
+	Your calls-to-action, landing pages and forms are the key pieces of the lead
+	generation process. With Odoo Website, you can easily create and optimize
+	those critical elements without having to code or to use third-party
+	applications. Learn more `here <https://www.odoo.com/page/website-builder>`__.
+
+In Odoo, the Website and CRM modules are fully integrated, meaning that
+you can easily generate leads from various ways through your website.
+However, even if you are hosting your website on another CMS, it is
+still possible to fill Odoo CRM with leads generated from your website.
+
+Activate the lead stage
+=======================
+
+By default, the lead stage is not activated in Odoo CRM. Therefore, new
+leads automatically become opportunities. You can easily activate the
+option of adding the lead step. If you want to import your contacts as
+leads rather than opportunities, from the Sales module go to
+:menuselection:`Configuration --> Settings`, select the option **use leads
+if…** as shown below and click on **Apply**.
+
+.. image:: ./media/website01.jpg
+   :align: center
+
+Note that even without activating this step, the information that
+follows is still applicable - the lead generated will land in the
+opportunities dashboard.
+
+From an Odoo Website
+====================
+
+Let's assume that you want to get as much information as possible about
+your website visitors. But how could you make sure that every person who
+wants to know more about your company's products and services is
+actually leaving his information somewhere? Thanks to Odoo's integration
+between its CRM and Website modules, you can easily automate your lead
+acquisition process thanks to the **contact form** and the **form builder**
+modules
+
+.. note::
+
+	another great way to generate leads from your Odoo Website is by collecting
+	your visitors email addresses thanks to the Newsletter or Newsletter Popup
+	CTAs. These snippets will create new contacts in your Email Marketing's
+	mailing list. Learn more `here <https://www.odoo.com/page/email-marketing>`__.
+
+Configuration
+-------------
+
+Start by installing the Website builder module. From the main dashboard,
+click on **Apps**, enter "**Website**" in the search bar and click on **Install**.
+You will be automatically redirected to the web interface.
+
+.. image:: ./media/website02.png
+   :align: center
+
+.. tip::
+
+	A tutorial popup will appear on your screen if this is the first time you
+	use Odoo Website. It will help you get started with the tool and you'll be
+	able to use it in minutes. Therefore, we strongly recommend you to use it.
+
+Create a lead by using the Contact Form module
+----------------------------------------------
+
+You can effortlessly generate leads via a contact form on your **Contact
+us** page. To do so, you first need to install the Contact Form module.
+It will add a contact form in your **Contact us** page and automatically
+generate a lead from forms submissions.
+
+To install it, go back to the backend using the square icon on the
+upper-left corner of your screen. Then, click on **Apps**, enter
+"**Contact Form**" in the search bar (don't forget to remove the **Apps** tag
+otherwise you will not see the module appearing) and click on **Install**.
+
+.. image:: ./media/website03.png
+   :align: center
+
+Once the module is installed, the below contact form will be integrated
+to your "Contact us" page. This form is linked to Odoo CRM, meaning that
+all data entered through the form will be captured by the CRM and will
+create a new lead.
+
+.. image:: ./media/website04.jpg
+   :align: center
+
+Every lead created through the contact form is accessible in the Sales
+module, by clicking on :menuselection:`Sales --> Leads`. The name of the lead corresponds
+to the "Subject" field on the contact form and all the other information
+is stored in the corresponding fields within the CRM. As a salesperson,
+you can add additional information, convert the lead into an opportunity
+or even directly mark it as Won or Lost.
+
+.. image:: ./media/website05.jpg
+   :align: center
+
+Create a lead using the Form builder module
+-------------------------------------------
+
+You can create fully-editable custom forms on any landing page on your
+website with the Form Builder snippet. As for the Contact Form module,
+the Form Builder will automatically generate a lead after the visitor
+has completed the form and clicked on the button **Send**.
+
+From the backend, go to Settings and install the
+"**Website Form Builder**" module (don't forget to remove the **Apps** tag
+otherwise you will not see the modules appearing). Then, back on the
+website, go to your desired landing page and click on Edit to access
+the available snippets. The Form Builder snippet lays under the
+**Feature** section.
+
+.. image:: ./media/website06.png
+   :align: center
+
+As soon as you have dropped the snippet where you want the form to
+appear on your page, a **Form Parameters** window will pop up. From the
+**Action** drop-down list, select **Create a lead** to automatically
+create a lead in Odoo CRM. On the **Thank You** field, select the URL of
+the page you want to redirect your visitor after the form being
+submitted (if you don't add any URL, the message "The form has been
+sent successfully" will confirm the submission).
+
+.. image:: ./media/website07.png
+   :align: center
+
+You can then start creating your custom form. To add new fields, click
+on **Select container block** and then on the blue **Customize** button. 3
+options will appear:
+
+.. image:: ./media/website08.png
+   :align: center
+
+- **Change Form Parameters**: allows you to go back to the Form
+  Parameters and change the configuration
+
+- **Add a model field**: allows you to add a field already existing in
+  Odoo CRM from a drop-down list. For example, if you select the
+  Field *Country*, the value entered by the lead will appear under
+  the *Country* field in the CRM - even if you change the name of
+  the field on the form.
+
+- **Add a custom field**: allows you to add extra fields that don't exist
+  by default in Odoo CRM. The values entered will be added under
+  "Notes" within the CRM. You can create any field type : checkbox,
+  radio button, text, decimal number, etc.
+
+Any submitted form will create a lead in the backend.
+
+From another CMS 
+=================
+
+If you use Odoo CRM but not Odoo Website, you can still automate your
+online lead generation process using email gateways by editing the
+"Submit" button of any form and replacing the hyperlink by a mailto
+corresponding to your email alias (learn how to create your sales alias
+:doc:`here <emails>`).
+
+For example if the alias of your company is
+**salesEMEA@mycompany.com**, add
+``mailto:salesEMEA@mycompany.com``
+into the regular hyperlink code (CTRL+K) to generate a lead into the
+related sales team in Odoo CRM.
+
+.. image:: ./media/website09.png
+   :align: center
+
+.. seealso::
+
+	- :doc:`manual`
+	- :doc:`import`
+	- :doc:`emails`
+
+.. rst-class:: text-muted
+
+| Written by Geoffrey Bressan (Odoo)
+| Proofread by Yves-Pascal Mukadi, Samuel Cabodi (Odoo)