[IMP] Update of picture references and structure finetuning
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@ -1,6 +1,6 @@
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==================================================
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How to do Search Engine Optimisation in Odoo (SEO)
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=================================================
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==================================================
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Search Engine Optimization (SEO) is a set of good practices to optimize
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your website so that you get a better ranking in search engines like
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@ -18,7 +18,7 @@ complexities of SEO and handles everything for you, in the best possible
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way. This will be explained here below.
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But first, let see how you can easily boost your ranking
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by finetuning the content of your website.
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by finetuning the content and the meta tags of your website.
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Meta Tags
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=========
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@ -32,6 +32,9 @@ They are automatically generated based on page title & content, but you can
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finetune them. Make sure they fit the content of the page, otherwise you will
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be downgraded by search engines.
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.. image:: media/seo01.png
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:align: center
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Keywords
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--------
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In order to write quality content and boost your traffic, Odoo provides
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@ -40,7 +43,7 @@ towards your website. For each keyword, you see how it is used in the content
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(H1, H2, page title, page description, page content) and what are the related
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searches in Google. The more keywords are used the better.
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.. image:: media/seo10.png
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.. image:: media/seo02.png
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:align: center
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.. note::
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@ -89,6 +92,9 @@ Social Network
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Odoo allows to link all your social network accounts in your website footer.
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All you have to do is to refer all your accounts in your company settings.
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.. image:: media/seo03.png
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:align: center
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Social Share
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------------
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@ -96,10 +102,16 @@ Drop the building block *Share* on any page you want your visitors to share.
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By clicking the icon, they are prompted to share the page in their social media
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wall.
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.. image:: media/seo04.png
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:align: center
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Most social media use a picture of the picture to decorate the share post.
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Odoo uses the website logo by default but you can choose any other image
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of your page in the Promote tool.
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.. image:: media/seo05.png
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:align: center
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Facebook Page
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-------------
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@ -123,6 +135,8 @@ using WooRank free services:
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URLs Handling
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=============
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This section sheds some light on how Odoo makes URLs SEO-friendly.
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URLs Structure
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--------------
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@ -187,16 +201,16 @@ Changes in URLs & Titles
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When the URL of a page changes (e.g. a more SEO friendly version of your
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product name), you don't have to worry about updating all links:
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- Odoo will automatically update all its links to the new URL
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- Odoo will automatically update all its links to the new URL.
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- If external websites still points to the old URL, a 301 redirect will
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be done to route visitors to the new website
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be done to route visitors to the new website.
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As an example, this URL:
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- http://mysite.com/shop/product/old-product-name-31
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Will automatically redirect to :
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Will automatically redirect to:
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- http://mysite.com/shop/product/new-and-better-product-name-31
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@ -291,78 +305,6 @@ yourwebsite.com/en\_US/shop. This will always land visitors to the
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English version of the page, without using the browser language
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preferences.
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How Odoo Handles Search Engines
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===============================
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Sitemap
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-------
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The sitemap points out pages to index to search engine robots.
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Odoo generates a ``/sitemap.xml`` file automatically for you. For
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performance reasons, this file is cached and updated every 12 hours.
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By default, all URLs will be in a single ``/sitemap.xml`` file, but if you
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have a lot of pages, Odoo will automatically create a Sitemap Index
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file, respecting the `sitemaps.org
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protocol <http://www.sitemaps.org/protocol.html>`__ grouping sitemap
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URL's in 45000 chunks per file.
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Every sitemap entry has 4 attributes that are computed automatically:
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- ``<loc>`` : the URL of a page
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- ``<lastmod>`` : last modification date of the resource, computed
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automatically based on related object. For a page related to a
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product, this could be the last modification date of the product
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or the page.
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- ``<priority>`` : modules may implement their own priority algorithm based
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on their content (example: a forum might assign a priority based
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on the number of votes on a specific post). The priority of a
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static page is defined by it's priority field, which is
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normalized (16 is the default).
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Structured Data Markup
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----------------------
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Structured Data Markup is used to generate Rich Snippets in search
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engine results. It is a way for website owners to send structured data
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to search engine robots; helping them understand your content and
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create well-presented search results.
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Google supports a number of rich snippets for content types, including:
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Reviews, People, Products, Businesses, Events and Organizations.
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Odoo implements micro data as defined in the
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`schema.org <http://schema.org>`__ specification for events, eCommerce
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products, forum posts and contact addresses. This allows your product
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pages to be displayed in Google using extra information like the price
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and rating of a product:
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.. image:: media/seo12.png
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:align: center
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robots.txt
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----------
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When indexing your website, search engines take a first look at the
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general indexing rules of the a``/robots.txt`` file (allowed robots,
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sitemap path, etc.). Odoo automatically creates it. Its content is:
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User-agent: \*
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Sitemap: https://www.odoo.com/sitemap.xml
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It means that all robots are allowed to index your website
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and there is no other indexing rule than specified in the sitemap
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to be found at following address.
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You can customize the file *robots* in developer mode from
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*Settings --> Technical --> User Interface --> Views*
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(exclude robots, exclude some pages, redirect to a custom Sitemap).
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Make the Model Data of the view *Non Updatable* to not reset the
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file after system upgrades.
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Page Speed
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==========
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@ -377,7 +319,7 @@ visitor abandonment rate is also divided by two. (25% to 12.5%). One
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extra second to load a page could `cost $1.6b to Amazon in
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sales <http://www.fastcompany.com/1825005/how-one-second-could-cost-amazon-16-billion-sales>`__.
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.. image:: media/seo01.png
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.. image:: media/seo06.png
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:align: center
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Fortunately, Odoo does all the magic for you. Below, you will find the
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@ -388,6 +330,47 @@ your website ranks using these two tools:
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- `Pingdom Website Speed Test <http://tools.pingdom.com/fpt/>`__
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Images
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------
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When you upload new images, Odoo automatically
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compresses them to reduce their sizes (lossless compression for .PNG
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and .GIF and lossy compression for .JPG).
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From the upload button, you have the option to keep the original image
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unmodified if you prefer to optimize the quality of the image rather
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than performance.
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.. image:: media/seo07.png
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:align: center
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.. note::
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Odoo compresses images when they are uploaded to your website, not
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when requested by the visitor. Thus, it's possible that, if you use a
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third-party theme, it will provide images that are not compressed
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efficiently. But all images used in Odoo official themes have been
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compressed by default.
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When you click on an image, Odoo shows you the Alt and title attributes
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of the ``<img>`` tag. You can click on it to set your own title and Alt
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attributes for the image.
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.. image:: media/seo08.png
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:align: center
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When you click on this link, the following window will appear:
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.. image:: media/seo09.png
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:align: center
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Odoo's pictograms are implemented using a font (`Font
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Awesome <https://fortawesome.github.io/Font-Awesome/icons/>`__ in most
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Odoo themes). Thus, you can use as many pictograms as you want in your
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page, they will not result in extra requests to load the page.
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.. image:: media/seo10.png
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:align: center
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Static Resources: CSS
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---------------------
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@ -502,47 +485,6 @@ same visitor will not load any other Javascript resource.
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easily debug with the Chrome debugger as CSS and Javascript resources
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are not transformed from their original versions.
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Images
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------
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When you upload new images, Odoo automatically
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compresses them to reduce their sizes (lossless compression for .PNG
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and .GIF and lossy compression for .JPG).
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From the upload button, you have the option to keep the original image
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unmodified if you prefer to optimize the quality of the image rather
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than performance.
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.. image:: media/seo02.png
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:align: center
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.. note::
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Odoo compresses images when they are uploaded to your website, not
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when requested by the visitor. Thus, it's possible that, if you use a
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third-party theme, it will provide images that are not compressed
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efficiently. But all images used in Odoo official themes have been
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compressed by default.
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When you click on an image, Odoo shows you the Alt and title attributes
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of the ``<img>`` tag. You can click on it to set your own title and Alt
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attributes for the image.
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.. image:: media/seo03.png
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:align: center
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When you click on this link, the following window will appear:
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.. image:: media/seo04.png
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:align: center
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Odoo's pictograms are implemented using a font (`Font
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Awesome <https://fortawesome.github.io/Font-Awesome/icons/>`__ in most
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Odoo themes). Thus, you can use as many pictograms as you want in your
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page, they will not result in extra requests to load the page.
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.. image:: media/seo05.png
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:align: center
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CDN
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---
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@ -563,7 +505,7 @@ Delivery Network has three advantages:
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You can configure your CDN options from the **Website Admin** app, using
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the Configuration menu. Here is an example of configuration you can use:
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.. image:: media/seo06.png
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.. image:: media/seo11.png
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:align: center
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HTML Pages
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@ -594,7 +536,7 @@ Websites that are not mobile-friendly are negatively
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impacted in search engine rankings. All Odoo themes rely on Bootstrap to
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render efficiently according to the device: desktop, tablet or mobile.
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.. image:: media/seo08.png
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.. image:: media/seo12.png
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:align: center
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As all Odoo modules share the same technology, absolutely all pages in
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@ -628,7 +570,76 @@ eCommerce compared to Odoo when it comes to high query volumes:
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Here is the slide that summarizes the scalability of Odoo Website & eCommerce.
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.. image:: media/seo09.png
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.. image:: media/seo13.png
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:align: center
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Search Engines Files
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====================
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Sitemap
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-------
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The sitemap points out pages to index to search engine robots.
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Odoo generates a ``/sitemap.xml`` file automatically for you. For
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performance reasons, this file is cached and updated every 12 hours.
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By default, all URLs will be in a single ``/sitemap.xml`` file, but if you
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have a lot of pages, Odoo will automatically create a Sitemap Index
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file, respecting the `sitemaps.org
|
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protocol <http://www.sitemaps.org/protocol.html>`__ grouping sitemap
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URL's in 45000 chunks per file.
|
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Every sitemap entry has 4 attributes that are computed automatically:
|
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- ``<loc>`` : the URL of a page
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- ``<lastmod>`` : last modification date of the resource, computed
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automatically based on related object. For a page related to a
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product, this could be the last modification date of the product
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or the page.
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- ``<priority>`` : modules may implement their own priority algorithm based
|
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on their content (example: a forum might assign a priority based
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on the number of votes on a specific post). The priority of a
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static page is defined by it's priority field, which is
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normalized (16 is the default).
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Structured Data Markup
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----------------------
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|
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Structured Data Markup is used to generate Rich Snippets in search
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engine results. It is a way for website owners to send structured data
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to search engine robots; helping them understand your content and
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create well-presented search results.
|
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|
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Google supports a number of rich snippets for content types, including:
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Reviews, People, Products, Businesses, Events and Organizations.
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|
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Odoo implements micro data as defined in the
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`schema.org <http://schema.org>`__ specification for events, eCommerce
|
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products, forum posts and contact addresses. This allows your product
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pages to be displayed in Google using extra information like the price
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and rating of a product:
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.. image:: media/seo12.png
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:align: center
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robots.txt
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----------
|
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|
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When indexing your website, search engines take a first look at the
|
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general indexing rules of the a``/robots.txt`` file (allowed robots,
|
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sitemap path, etc.). Odoo automatically creates it. Its content is:
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|
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User-agent: \*
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Sitemap: https://www.odoo.com/sitemap.xml
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|
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It means that all robots are allowed to index your website
|
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and there is no other indexing rule than specified in the sitemap
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to be found at following address.
|
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|
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You can customize the file *robots* in developer mode from
|
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*Settings --> Technical --> User Interface --> Views*
|
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(exclude robots, exclude some pages, redirect to a custom Sitemap).
|
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Make the Model Data of the view *Non Updatable* to not reset the
|
||||
file after system upgrades.
|
||||
|
||||
Loading…
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Block a user