[IMP] Restructure of the tutorial in order to put useful todos at the top
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============================================
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How to do Search Engine Optimisation in Odoo
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============================================
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How is SEO handled in Odoo?
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===========================
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==================================================
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How to do Search Engine Optimisation in Odoo (SEO)
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=================================================
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Search Engine Optimization (SEO) is a set of good practices to optimize
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your website so that you get a better ranking in search engines like
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Google. In short, a good SEO allows you to get more visitors.
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Some examples of SEO rules: your web pages should load faster, your page
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should have one and only one title ``<h1>``, your website should have a
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Some examples of SEO rules: your web pages should load fast, your page
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should have one and only one title ``<h1>``, meta tags
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(alt-tag, title-tag) should be
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consistent with the content, your website should have a
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``/sitemap.xml`` file, etc.
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To guarantee Odoo Website and Odoo
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eCommerce users have a great SEO, Odoo abstracts all the technical
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complexities of SEO and handles everything for you, in the best possible
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way.
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way. This will be explained here below.
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But first, let see how you can easily boost your ranking
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by finetuning the content of your website.
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Meta Tags
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=========
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Title, Description
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------------------
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Every web page should define the ``<title>`` and ``<description>`` meta data.
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These information elements are used by search engines to promote your website.
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They are automatically generated based on page title & content, but you can
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finetune them. Make sure they fit the content of the page, otherwise you will
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be downgraded by search engines.
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Keywords
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--------
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In order to write quality content and boost your traffic, Odoo provides
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a ``<keyword>`` finder. Those keywords are the searches you want to head
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towards your website. For each keyword, you see how it is used in the content
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(H1, H2, page title, page description, page content) and what are the related
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searches in Google. The more keywords are used the better.
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.. image:: media/seo10.png
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:align: center
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.. note::
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If your website is in multiple languages, you can use the Promote
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tool for every language of a single page and set specific title,
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description and search tags.
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Content is King
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===============
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When it comes to SEO, content is usually king. Odoo provides several
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modules to help you build your website content:
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- **Odoo Blogs**: write great contents.
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- **Odoo Slides**: publish all your Powerpoint or PDF presentations.
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Their content is automatically indexed on the web page. Example:
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`https://www.odoo.com/slides/public-channel-1 <https://www.odoo.com/slides/public-channel-1>`__
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- **Odoo Forum**: let your community create contents for you. Example:
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`https://odoo.com/forum/1 <https://odoo.com/forum/1>`__
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(accounts for 30% of Odoo.com landing pages)
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- **Odoo Mailing List Archive**: publish mailing list archives on your
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website. Example:
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`https://www.odoo.com/groups/community-59 <https://www.odoo.com/groups/community-59>`__
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(1000 pages created per month)
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.. note::
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The 404 page is a regular page, that you can edit like any other
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page in Odoo. That way, you can build a great 404 page to redirect to
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the top content of your website when visitors get lost in invalid URLs.
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Use Social Networks
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===================
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Social media is built for mass sharing. If lots of people share your content
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on social media, then it's likely more people will link to it,
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and links are a huge factor for SEO ranking.
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Odoo embeds several tools to share content through social media:
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Social Network
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--------------
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Odoo allows to link all your social network accounts in your website footer.
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All you have to do is to refer all your accounts in your company settings.
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Social Share
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------------
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Drop the building block *Share* on any page you want your visitors to share.
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By clicking the icon, they are prompted to share the page in their social media
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wall.
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Most social media use a picture of the picture to decorate the share post.
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Odoo uses the website logo by default but you can choose any other image
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of your page in the Promote tool.
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Facebook Page
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-------------
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Drop the building block *Facebook Page* to display a widget of your Facebook
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business page and encourage visitors to follow it.
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You can display the timeline, the next events and the messages.
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Twitter Scroller
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----------------
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Display the Twitter feeds with customer satifaction on your website.
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THis will increase the number of tweets and shares.
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Test Your Website
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=================
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You can compare how your website rank, in terms of SEO, against Odoo
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using WooRank free services:
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`https://www.woorank.com <https://www.woorank.com>`__
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URLs Handling
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=============
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URLs Structure
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--------------
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A typical Odoo URL will look like this:
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- https://www.mysite.com/fr\_FR/shop/product/my-great-product-31
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With the following components:
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- **https://** = Protocol
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- **www.mysite.com** = your domain name
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- **/fr\_FR** = page language. This part of the URL is
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removed if the visitor browses the main language of the website
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Thus, the main version of this page is:
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https://www.mysite.com/shop/product/my-great-product-31
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- **/shop/product** = every module defines its own namespace (/shop is
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for the catalog of the eCommerce module, /shop/product is for a
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product page).
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- **my-great-product** = by default, this is the slugified title of the
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product this page refers to. But you can customize it for SEO
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purposes. A product named "Pain carré" will be slugified to
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"pain-carre". Depending on the namespace, this could be different
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objects (blog post, page title, forum post, forum comment,
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product category, etc.).
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- **-31** = the unique ID of the product
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Note that any dynamic component of an URL can be reduced to its ID. As
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an example, the following URLs all do a 301 redirect to the above URL:
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- https://www.mysite.com/fr\_FR/shop/product/31 (short version)
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- http://mysite.com/fr\_FR/shop/product/31 (even shorter version)
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- http://mysite.com/fr\_FR/shop/product/other-product-name-31 (old
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product name)
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Some URLs have several dynamic parts, like this one (a blog category and
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a post):
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- https://www.odoo.com/blog/company-news-5/post/the-odoo-story-56
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In the above example:
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- *Company News* is the title of the blog
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- *The Odoo Story* is the title of a specific blog post
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When an Odoo page has a pager, the page number is set directly in the
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URL (does not have a GET argument). This allows every page to be indexed
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by search engines. Example:
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- https://www.odoo.com/blog/page/3
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Changes in URLs & Titles
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------------------------
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When the URL of a page changes (e.g. a more SEO friendly version of your
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product name), you don't have to worry about updating all links:
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- Odoo will automatically update all its links to the new URL
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- If external websites still points to the old URL, a 301 redirect will
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be done to route visitors to the new website
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As an example, this URL:
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- http://mysite.com/shop/product/old-product-name-31
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Will automatically redirect to :
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- http://mysite.com/shop/product/new-and-better-product-name-31
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In short, just change the title of a blog post or the name of a product,
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and the changes will apply automatically everywhere in your website. The
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old link still works for links coming from external websites, with a 301
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redirect to not lose the SEO link juice.
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HTTPS
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-----
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Search engines boost ranking of secure HTTPS/SSL websites.
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So, by default all Odoo Online instances are fully
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based on HTTPS. If the visitor accesses your website through a non HTTPS
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url, it gets a 301 redirect to its HTTPS equivalent.
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Links: Nofollow Strategy
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------------------------
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The more a page is linked from external and quality websites,
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the better it is for your SEO.
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Here are Odoo strategies to manage links:
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- Every link you add to your website is
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"dofollow", which means that this link will contribute to the SEO
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Juice for the linked page.
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- Every link posted by a contributor (forum post, blog comment, etc.)
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that links to your own website is "dofollow" too.
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- But every link posted by a contributor that links to an external
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website is "nofollow". In that way, you do not run the risk of
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people posting links on your website to third-party websites
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which have a bad reputation.
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- Note that, when using the forum, contributors having a lot of Karma
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can be trusted. In such case, their links will not have any
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``rel="nofollow"`` attribute.
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Multi-Language Support
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======================
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Multi-Language URLs
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-------------------
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If you run a website in multiple languages, the same content will be
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available in different URLs, depending on the language used:
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- https://www.mywebsite.com/shop/product/my-product-1 (main language, English here)
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- https://www.mywebsite.com\/fr\_FR/shop/product/mon-produit-1 (French version)
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In this example, fr\_FR is the language of the page. You can even have
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several variations of the same language: pt\_BR (Portuguese from Brazil)
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, pt\_PT (Portuguese from Portugal).
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Language Annotation
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-------------------
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To let search engines know that the second URL is the French translation of the
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first URL, Odoo will add an HTML link element in the header. In the HTML
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<head> section of the main version, Odoo automatically adds a link
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element pointing to the translated versions of that webpage;
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- <link rel="alternate" hreflang="fr"
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href="https://www.mywebsite.com\/fr\_FR/shop/product/mon-produit-1"/>
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With this approach:
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- Search engines will redirect to th right language according to the
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visitor language.
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- You do not get penalized by search engines if your page is not translated
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yet. Indeed, it's not a duplicated content, but a different
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version of the same content.
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Language Detection
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------------------
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When a visitor lands for the first time on your website (e.g.
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yourwebsite.com/shop), they may automatically be redirected to a
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translated version according to their browser language preference: (e.g.
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yourwebsite.com/fr\_FR/shop).
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Next time, it keeps a cookie of the current language to
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avoid any redirection.
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To force a visitor to stick to the default language, you can use the
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code of the default language in your link, example:
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yourwebsite.com/en\_US/shop. This will always land visitors to the
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English version of the page, without using the browser language
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preferences.
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How Odoo Handles Search Engines
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===============================
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Sitemap
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-------
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The sitemap points out pages to index to search engine robots.
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Odoo generates a ``/sitemap.xml`` file automatically for you. For
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performance reasons, this file is cached and updated every 12 hours.
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By default, all URLs will be in a single ``/sitemap.xml`` file, but if you
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have a lot of pages, Odoo will automatically create a Sitemap Index
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file, respecting the `sitemaps.org
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protocol <http://www.sitemaps.org/protocol.html>`__ grouping sitemap
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URL's in 45000 chunks per file.
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Every sitemap entry has 4 attributes that are computed automatically:
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- ``<loc>`` : the URL of a page
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- ``<lastmod>`` : last modification date of the resource, computed
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automatically based on related object. For a page related to a
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product, this could be the last modification date of the product
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or the page.
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- ``<priority>`` : modules may implement their own priority algorithm based
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on their content (example: a forum might assign a priority based
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on the number of votes on a specific post). The priority of a
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static page is defined by it's priority field, which is
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normalized (16 is the default).
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Structured Data Markup
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----------------------
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Structured Data Markup is used to generate Rich Snippets in search
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engine results. It is a way for website owners to send structured data
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to search engine robots; helping them understand your content and
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create well-presented search results.
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Google supports a number of rich snippets for content types, including:
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Reviews, People, Products, Businesses, Events and Organizations.
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Odoo implements micro data as defined in the
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`schema.org <http://schema.org>`__ specification for events, eCommerce
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products, forum posts and contact addresses. This allows your product
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pages to be displayed in Google using extra information like the price
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and rating of a product:
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.. image:: media/seo12.png
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:align: center
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robots.txt
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----------
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When indexing your website, search engines take a first look at the
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general indexing rules of the a``/robots.txt`` file (allowed robots,
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sitemap path, etc.). Odoo automatically creates it. Its content is:
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User-agent: \*
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Sitemap: https://www.odoo.com/sitemap.xml
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It means that all robots are allowed to index your website
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and there is no other indexing rule than specified in the sitemap
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to be found at following address.
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You can customize the file *robots* in developer mode from
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*Settings --> Technical --> User Interface --> Views*
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(exclude robots, exclude some pages, redirect to a custom Sitemap).
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Make the Model Data of the view *Non Updatable* to not reset the
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file after system upgrades.
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Page Speed
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==========
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@ -286,331 +631,4 @@ Here is the slide that summarizes the scalability of Odoo Website & eCommerce.
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.. image:: media/seo09.png
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:align: center
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URLs Handling
|
||||
=============
|
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|
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URLs Structure
|
||||
--------------
|
||||
|
||||
A typical Odoo URL will look like this:
|
||||
|
||||
- https://www.mysite.com/fr\_FR/shop/product/my-great-product-31
|
||||
|
||||
With the following components:
|
||||
|
||||
- **https://** = Protocol
|
||||
|
||||
- **www.mysite.com** = your domain name
|
||||
|
||||
- **/fr\_FR** = page language. This part of the URL is
|
||||
removed if the visitor browses the main language of the website
|
||||
Thus, the main version of this page is:
|
||||
https://www.mysite.com/shop/product/my-great-product-31
|
||||
|
||||
- **/shop/product** = every module defines its own namespace (/shop is
|
||||
for the catalog of the eCommerce module, /shop/product is for a
|
||||
product page).
|
||||
|
||||
- **my-great-product** = by default, this is the slugified title of the
|
||||
product this page refers to. But you can customize it for SEO
|
||||
purposes. A product named "Pain carré" will be slugified to
|
||||
"pain-carre". Depending on the namespace, this could be different
|
||||
objects (blog post, page title, forum post, forum comment,
|
||||
product category, etc.).
|
||||
|
||||
- **-31** = the unique ID of the product
|
||||
|
||||
Note that any dynamic component of an URL can be reduced to its ID. As
|
||||
an example, the following URLs all do a 301 redirect to the above URL:
|
||||
|
||||
- https://www.mysite.com/fr\_FR/shop/product/31 (short version)
|
||||
|
||||
- http://mysite.com/fr\_FR/shop/product/31 (even shorter version)
|
||||
|
||||
- http://mysite.com/fr\_FR/shop/product/other-product-name-31 (old
|
||||
product name)
|
||||
|
||||
Some URLs have several dynamic parts, like this one (a blog category and
|
||||
a post):
|
||||
|
||||
- https://www.odoo.com/blog/company-news-5/post/the-odoo-story-56
|
||||
|
||||
In the above example:
|
||||
|
||||
- *Company News* is the title of the blog
|
||||
|
||||
- *The Odoo Story* is the title of a specific blog post
|
||||
|
||||
When an Odoo page has a pager, the page number is set directly in the
|
||||
URL (does not have a GET argument). This allows every page to be indexed
|
||||
by search engines. Example:
|
||||
|
||||
- https://www.odoo.com/blog/page/3
|
||||
|
||||
Changes in URLs & Titles
|
||||
------------------------
|
||||
|
||||
When the URL of a page changes (e.g. a more SEO friendly version of your
|
||||
product name), you don't have to worry about updating all links:
|
||||
|
||||
- Odoo will automatically update all its links to the new URL
|
||||
|
||||
- If external websites still points to the old URL, a 301 redirect will
|
||||
be done to route visitors to the new website
|
||||
|
||||
As an example, this URL:
|
||||
|
||||
- http://mysite.com/shop/product/old-product-name-31
|
||||
|
||||
Will automatically redirect to :
|
||||
|
||||
- http://mysite.com/shop/product/new-and-better-product-name-31
|
||||
|
||||
In short, just change the title of a blog post or the name of a product,
|
||||
and the changes will apply automatically everywhere in your website. The
|
||||
old link still works for links coming from external websites, with a 301
|
||||
redirect to not lose the SEO link juice.
|
||||
|
||||
HTTPS
|
||||
-----
|
||||
|
||||
Search engines boost ranking of secure HTTPS/SSL websites.
|
||||
So, by default all Odoo Online instances are fully
|
||||
based on HTTPS. If the visitor accesses your website through a non HTTPS
|
||||
url, it gets a 301 redirect to its HTTPS equivalent.
|
||||
|
||||
Links: Nofollow Strategy
|
||||
------------------------
|
||||
|
||||
The more a page is linked from external and quality websites,
|
||||
the better it is for your SEO.
|
||||
|
||||
Here are Odoo strategies to manage links:
|
||||
|
||||
- Every link you add to your website is
|
||||
"dofollow", which means that this link will contribute to the SEO
|
||||
Juice for the linked page.
|
||||
|
||||
- Every link posted by a contributor (forum post, blog comment, etc.)
|
||||
that links to your own website is "dofollow" too.
|
||||
|
||||
- But every link posted by a contributor that links to an external
|
||||
website is "nofollow". In that way, you do not run the risk of
|
||||
people posting links on your website to third-party websites
|
||||
which have a bad reputation.
|
||||
|
||||
- Note that, when using the forum, contributors having a lot of Karma
|
||||
can be trusted. In such case, their links will not have any
|
||||
``rel="nofollow"`` attribute.
|
||||
|
||||
Multi-Language Support
|
||||
======================
|
||||
|
||||
Multi-Language URLs
|
||||
-------------------
|
||||
|
||||
If you run a website in multiple languages, the same content will be
|
||||
available in different URLs, depending on the language used:
|
||||
|
||||
- https://www.mywebsite.com/shop/product/my-product-1 (main language, English here)
|
||||
|
||||
- https://www.mywebsite.com\/fr\_FR/shop/product/mon-produit-1 (French version)
|
||||
|
||||
In this example, fr\_FR is the language of the page. You can even have
|
||||
several variations of the same language: pt\_BR (Portuguese from Brazil)
|
||||
, pt\_PT (Portuguese from Portugal).
|
||||
|
||||
Language Annotation
|
||||
-------------------
|
||||
|
||||
To let search engines know that the second URL is the French translation of the
|
||||
first URL, Odoo will add an HTML link element in the header. In the HTML
|
||||
<head> section of the main version, Odoo automatically adds a link
|
||||
element pointing to the translated versions of that webpage;
|
||||
|
||||
- <link rel="alternate" hreflang="fr"
|
||||
href="https://www.mywebsite.com\/fr\_FR/shop/product/mon-produit-1"/>
|
||||
|
||||
With this approach:
|
||||
|
||||
- Search engines will redirect to th right language according to the
|
||||
visitor language.
|
||||
|
||||
- You do not get penalized by search engines if your page is not translated
|
||||
yet. Indeed, it's not a duplicated content, but a different
|
||||
version of the same content.
|
||||
|
||||
Language Detection
|
||||
------------------
|
||||
|
||||
When a visitor lands for the first time on your website (e.g.
|
||||
yourwebsite.com/shop), they may automatically be redirected to a
|
||||
translated version according to their browser language preference: (e.g.
|
||||
yourwebsite.com/fr\_FR/shop).
|
||||
|
||||
Next time, it keeps a cookie of the current language to
|
||||
avoid any redirection.
|
||||
|
||||
To force a visitor to stick to the default language, you can use the
|
||||
code of the default language in your link, example:
|
||||
yourwebsite.com/en\_US/shop. This will always land visitors to the
|
||||
English version of the page, without using the browser language
|
||||
preferences.
|
||||
|
||||
Meta Tags
|
||||
=========
|
||||
|
||||
Titles, Keywords and Description
|
||||
--------------------------------
|
||||
|
||||
Every web page should define the ``<title>``, ``<description>`` and ``<keywords>``
|
||||
meta data. These information elements are used by search engines to rank
|
||||
and categorize your website according to a specific search query. So, it
|
||||
is important to have titles and keywords in line with what people seek.
|
||||
|
||||
In order to write quality content and boost your traffic, Odoo provides
|
||||
a keyword finder. For each keyword, you see how it is used through the content
|
||||
(H1, H2, page title, page description, page content) and what are the related
|
||||
searches in Google. The more keywords are used the better.
|
||||
|
||||
.. image:: media/seo10.png
|
||||
:align: center
|
||||
|
||||
.. note::
|
||||
If your website is in multiple languages, you can use the Promote
|
||||
tool for every language of a single page.
|
||||
|
||||
Sitemap
|
||||
-------
|
||||
|
||||
The sitemap points out pages to index to search engine robots.
|
||||
Odoo generates a ``/sitemap.xml`` file automatically for you. For
|
||||
performance reasons, this file is cached and updated every 12 hours.
|
||||
|
||||
By default, all URLs will be in a single ``/sitemap.xml`` file, but if you
|
||||
have a lot of pages, Odoo will automatically create a Sitemap Index
|
||||
file, respecting the `sitemaps.org
|
||||
protocol <http://www.sitemaps.org/protocol.html>`__ grouping sitemap
|
||||
URL's in 45000 chunks per file.
|
||||
|
||||
Every sitemap entry has 4 attributes that are computed automatically:
|
||||
|
||||
- ``<loc>`` : the URL of a page
|
||||
|
||||
- ``<lastmod>`` : last modification date of the resource, computed
|
||||
automatically based on related object. For a page related to a
|
||||
product, this could be the last modification date of the product
|
||||
or the page.
|
||||
|
||||
- ``<priority>`` : modules may implement their own priority algorithm based
|
||||
on their content (example: a forum might assign a priority based
|
||||
on the number of votes on a specific post). The priority of a
|
||||
static page is defined by it's priority field, which is
|
||||
normalized (16 is the default).
|
||||
|
||||
Structured Data Markup
|
||||
----------------------
|
||||
|
||||
Structured Data Markup is used to generate Rich Snippets in search
|
||||
engine results. It is a way for website owners to send structured data
|
||||
to search engine robots; helping them understand your content and
|
||||
create well-presented search results.
|
||||
|
||||
Google supports a number of rich snippets for content types, including:
|
||||
Reviews, People, Products, Businesses, Events and Organizations.
|
||||
|
||||
Odoo implements micro data as defined in the
|
||||
`schema.org <http://schema.org>`__ specification for events, eCommerce
|
||||
products, forum posts and contact addresses. This allows your product
|
||||
pages to be displayed in Google using extra information like the price
|
||||
and rating of a product:
|
||||
|
||||
.. image:: media/seo12.png
|
||||
:align: center
|
||||
|
||||
robots.txt
|
||||
----------
|
||||
|
||||
When indexing your website, search engines take a first look at the
|
||||
general indexing rules of the a``/robots.txt`` file (allowed robots,
|
||||
sitemap path, etc.). Odoo automatically creates it. Its content is:
|
||||
|
||||
User-agent: \*
|
||||
Sitemap: https://www.odoo.com/sitemap.xml
|
||||
|
||||
It means that all robots are allowed to index your website
|
||||
and there is no other indexing rule than specified in the sitemap
|
||||
to be found at following address.
|
||||
|
||||
You can customize the file *robots* in developer mode from
|
||||
*Settings --> Technical --> User Interface --> Views*
|
||||
(exclude robots, exclude some pages, redirect to a custom Sitemap).
|
||||
Make the Model Data of the view *Non Updatable* to not reset the
|
||||
file after system upgrades.
|
||||
|
||||
Content is King
|
||||
===============
|
||||
|
||||
When it comes to SEO, content is usually king. Odoo provides several
|
||||
modules to help you build your website contents:
|
||||
|
||||
- **Odoo Slides**: publish all your Powerpoint or PDF presentations.
|
||||
Their content is automatically indexed on the web page. Example:
|
||||
`https://www.odoo.com/slides/public-channel-1 <https://www.odoo.com/slides/public-channel-1>`__
|
||||
|
||||
- **Odoo Forum**: let your community create contents for you. Example:
|
||||
`https://odoo.com/forum/1 <https://odoo.com/forum/1>`__
|
||||
(accounts for 30% of Odoo.com landing pages)
|
||||
|
||||
- **Odoo Mailing List Archive**: publish mailing list archives on your
|
||||
website. Example:
|
||||
`https://www.odoo.com/groups/community-59 <https://www.odoo.com/groups/community-59>`__
|
||||
(1000 pages created per month)
|
||||
|
||||
- **Odoo Blogs**: write great contents.
|
||||
|
||||
.. note::
|
||||
The 404 page is a regular page, that you can edit like any other
|
||||
page in Odoo. That way, you can build a great 404 page to redirect to
|
||||
the top content of your website when visitors get lost in invalid URLs.
|
||||
|
||||
Social Features
|
||||
===============
|
||||
|
||||
Social media is built for mass sharing. If lots of people share your content
|
||||
on social media, then it's likely more people will link to it,
|
||||
and links are a huge factor for SEO ranking.
|
||||
|
||||
Odoo embeds several tools to share content through social media:
|
||||
|
||||
Social Network
|
||||
--------------
|
||||
|
||||
Odoo allows to link all your social network accounts in your website footer.
|
||||
All you have to do is to refer all your accounts in your company settings.
|
||||
|
||||
Social Share
|
||||
------------
|
||||
|
||||
Drop the building block *Share* on any page you want your visitors to share.
|
||||
|
||||
Facebook Page
|
||||
-------------
|
||||
|
||||
Drop the building block *Facebook Page* to display a widget of your Facebook
|
||||
business page and encourage visitors to follow it.
|
||||
You can display the timeline, the next events and the messages.
|
||||
|
||||
Twitter Scroller
|
||||
----------------
|
||||
|
||||
Display the Twitter feeds with customer satifaction on your website.
|
||||
THis will increase the number of tweets and shares.
|
||||
|
||||
|
||||
Test Your Website
|
||||
=================
|
||||
|
||||
You can compare how your website rank, in terms of SEO, against Odoo
|
||||
using WooRank free services:
|
||||
`https://www.woorank.com <https://www.woorank.com>`__
|
||||
|
||||
Loading…
Reference in New Issue
Block a user