documentation/crm/overview/main_concepts/introduction.rst

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Introduction to Odoo CRM
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.. youtube:: fgdz8MH2YHY
:align: right
:width: 700
:height: 394
Transcript
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Hi, my name is Nicholas, I'm a business manager in the
textile industry. I sell accessories to retailers. Do you
know the difference between a good salesperson and an
excellent salesperson? The key is to be productive and
organized to do the job. That's where Odoo comes in. Thanks
to a well structured organization you'll change a good
team into an exceptional team.
With Odoo CRM, the job is much easier for me and my entire
team. When I log in into Odoo CRM, I have a direct overview
of my ongoing performance. But also the activity of the next
7 days and the performance of the last month. I see that I
overachieved last month when compared to my invoicing target
of $200,000. I have a structured approach of my performance.
If I want to have a deeper look into the details, I click
on next actions and I can see that today I have planned a
call with Think Big Systems. Once I have done my daily
review, I usually go to my pipeline. The process is the
same for everyone in the team. Our job is to find resellers
and before closing any deal we have to go through different
stages. We usually have a first contact to qualify the
opportunity, then move into offer & negotiation stage, and
closing by a 'won'..Well, that's if all goes well.
The user interface is really smooth, I can drag and drop
any business opportunity from one stage to another in just
a few clicks.
Now I'd like to go further with an interesting contact:
a department store. I highlighted their file by changing
the color. For each contact, I have a form view where I can
access to all necessary information about the contact. I see
here my opportunity Macy's has an estimated revenue of $50,000
and a success rate of 10%. I need to discuss about this
partnership, so I will schedule a meeting straight from the
contact form: Macy's partnership meeting. It's super easy
to create a new meeting with any contact. I can as well send
an email straight from the opportunity form and the answer
from the prospect will simply pop up in the system too. Now,
let's assume that the meeting took place, therefore I can
mark it as done. And the system automatically suggests a
next activity. Actually, we configured Odoo with a set of
typical activities we follow for every opportunity, and it's
great to have a thorough followup. The next activity will
be a follow-up email. Browsing from one screen to the other
is really simple and adapting to the view too! I can see my
opportunitities as a to-do list of next activities for example.
With Odoo CRM I have a sales management tool that is really
efficient and me and my team can be well organized. I have
a clear overview of my sales pipeline, meetings, revenues,
and more.
I go back to my pipeline. Macy's got qualified successfully,
which mean I can move their file to the next step and I will
dapt the expected revenue as discussed. Once I have performed
the qualification process, I will create a new quotation
based on the feedback I received from my contact. For my
existing customers, I can as well quickly discover the activity
around them for any Odoo module I use, and continue to
discuss about them. It's that simple.
We have seen how I can manage my daily job as business
manager or salesperson. At the end of the journey I would
like to have a concrete view of my customer relationships
and expected revenues. If I go into the reports in Odoo
CRM, I have the possibility to know exactly what's the
evolution of the leads over the past months, or have a look
at the potential revenues and the performance of the
different teams in terms of conversions from leads to
opportunities for instance. So with Odoo I can have a
clear reporting of every activity based on predefined
metrics or favorites. I can search for other filters
too and adapt the view. If I want to go in the details,
I choose the list view and can click on any item
Odoo CRM is not only a powerful tool to achieve our sales
goals with structured activities, performance dashboard,
next acitivities and more, but also allows me to:
- Use leads to get in the system unqualified but targeted
contacts I may have gathered in a conference or through
a contact form on my website. Those leads can then be
converted into opportunities.
- Manage phone calls from Odoo CRM by using the VoIP app.
Call customers, manage a call queue, log calls, schedule
calls and next actions to perform.
- Integrate with Odoo Sales to create beautiful online or
PDF quotations and turn them into sales orders.
- Use email marketing for marketing campaigns to my customers
and prospects.
- Manage my business seamlessly, even on the go. Indeed,
Odoo offers a mobile app that lets every business
organize key sales activities from leads to quotes.
Odoo CRM is a powerful, yet easy-to-use app. I firstly used
the sales planner to clearly state my objectives and set up
our CRM. It will help you getting started quickly too.