3.1 KiB
Link tracker
The link tracker allow you to create tracked links to measure your marketing campaigns' effectiveness. They let you determine which channels bring you the most visitors and make informed decisions.
Configuration
The {guilabel}Link Tracker module is not installed by default. You need to enable the
{guilabel}Email Marketing option by going to {menuselection}Website --> Configuration --> Settings. Alternatively, you can {doc}install <../../../general/apps_modules> the {guilabel}Link Tracker module itself or one of the marketing apps.
Create a traceable URL
To create and manage tracked links, navigate to {menuselection}Website --> Site --> Link Tracker.
Fill in the following information and click {guilabel}Get tracked link to generate a tracking URL.
- {guilabel}
URL: The URL which is the target of the campaign. It is automatically populated with the URL from where you access the menu. - {guilabel}
Campaign: The specific campaign the link should be associated with. This parameter is used to distinguish the different campaigns. - {guilabel}
Medium: The medium describes the category or method through which the visitor arrives at your site, such as organic search, paid search, social media ad, email, etc. - {guilabel}
Source: The source identifies the precise platform or website that referred the visitor, such as a search engine, a newsletter, or a website.
:alt: Create a link tracker URL
The {guilabel}Campaign, {guilabel}Medium, and {guilabel}Source are called {abbr}UTM (Urchin Tracking Module) parameters. They are incorporated in the tracked URL.
Website visibility
You can use the {abbr}UTM (Urchin Tracking Module) parameters to hide or show building blocks for
specific audiences. To achieve this, click the {guilabel}Edit button on your website, select a
building block, go to the {guilabel}Customize tab, scroll down to {guilabel}Visibility, and
click {guilabel}Conditionally.
:alt: Use the conditional visibility to display site elements to specific audiences.
For each parameter available in the {ref}Visibility <building_blocks/visibility> section, you can
choose {guilabel}Visible for or {guilabel}Hidden for and select the record you want from the
dropdown list.
Tracked links overview
To get an overview of your tracked links, go to {menuselection}Website --> Site --> Link Tracker
and scroll down to {guilabel}Your tracked links section.
:alt: Get an overview of all the links you track.
Statistics
To measure the performance of tracked links, click the {guilabel}Stats button.
:alt: View the statistics related to a specific tracked link.
Scroll down to the {guilabel}Statistics section to get an overview of the number of clicks of your
tracked links. You can display information for a specific period by clicking the
{guilabel}All Time, {guilabel}Last Month, or {guilabel}Last Week options.