2020-09-27 06:31:33 +07:00
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# SOME DESCRIPTIVE TITLE.
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# Copyright (C) 2015-TODAY, Odoo S.A.
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# This file is distributed under the same license as the Odoo package.
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# FIRST AUTHOR <EMAIL@ADDRESS>, YEAR.
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#
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# Translators:
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# Martin Trigaux, 2020
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# Jérôme Tanché <jerome.tanche@ouest-dsi.fr>, 2020
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# Florent de Labarre <florent@iguanayachts.com>, 2020
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# Cécile Collart <cco@odoo.com>, 2020
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#
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#, fuzzy
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msgid ""
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msgstr ""
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2021-02-07 07:31:59 +07:00
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"Project-Id-Version: Odoo 14.0\n"
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2020-09-27 06:31:33 +07:00
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"Report-Msgid-Bugs-To: \n"
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2021-02-07 07:31:59 +07:00
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"POT-Creation-Date: 2021-02-04 11:02+0100\n"
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2020-09-27 06:31:33 +07:00
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"PO-Revision-Date: 2020-09-22 14:41+0000\n"
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"Last-Translator: Cécile Collart <cco@odoo.com>, 2020\n"
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"Language-Team: French (https://www.transifex.com/odoo/teams/41243/fr/)\n"
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"MIME-Version: 1.0\n"
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"Content-Type: text/plain; charset=UTF-8\n"
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"Content-Transfer-Encoding: 8bit\n"
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"Language: fr\n"
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"Plural-Forms: nplurals=2; plural=(n > 1);\n"
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#: ../../marketing_automation.rst:5
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msgid "Marketing Automation"
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msgstr "Automatisation du Marketing"
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#: ../../marketing_automation/advanced.rst:3
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msgid "Advanced"
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msgstr "Avancé"
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#: ../../marketing_automation/advanced/understanding_metrics.rst:3
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msgid "Understanding Metrics"
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msgstr ""
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#: ../../marketing_automation/advanced/understanding_metrics.rst:4
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msgid ""
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"Metrics are values that help you measure progress and can be a powerful way "
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"of linking your employees to goals."
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msgstr ""
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#: ../../marketing_automation/advanced/understanding_metrics.rst:9
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msgid ""
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"When you create a workflow in Odoo, its visual content already shows metrics"
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" in a graph form and in numbers."
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msgstr ""
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#: ../../marketing_automation/advanced/understanding_metrics.rst:10
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msgid "Let’s consider the example below:"
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msgstr ""
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#: ../../marketing_automation/advanced/understanding_metrics.rst:19
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msgid ""
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"The *Target* - business object - is *Lead/Opportunity* and was narrowed down"
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" to the ones whose *Tag Name* contain the description “Product”, and have an"
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" email address set."
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msgstr ""
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#: ../../marketing_automation/advanced/understanding_metrics.rst:20
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msgid "A total number of 20 records match the criteria."
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msgstr ""
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#: ../../marketing_automation/advanced/understanding_metrics.rst:28
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msgid ""
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"Out of those 20 records, 25 have become participants, in other words, they "
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"have matched the criteria."
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msgstr ""
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#: ../../marketing_automation/advanced/understanding_metrics.rst:36
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msgid ""
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"Every time the system runs, updating numbers and triggering actions, it will"
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" look at the *Target* model and check if new records have been added or "
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"modified, keeping the flow up-to-date."
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msgstr ""
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#: ../../marketing_automation/advanced/understanding_metrics.rst:41
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msgid ""
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"The filter here is applied to *all* activities. Leads that lose the tag in "
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"the meantime will be excluded from later activities."
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msgstr ""
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#: ../../marketing_automation/advanced/understanding_metrics.rst:45
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msgid ""
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"*Records* is a real-time number, therefore while the workflow is running, "
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"changes in opportunity records can be made - delete, add, adjustment - "
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"updating the number of records, but not changing the number of participants,"
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" as the metric *will not* exclude opportunities that have been set as "
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"participants before. It will just add new ones. For this reason, the number "
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"of *Records* can be different from the number of *Participants*."
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msgstr ""
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#: ../../marketing_automation/advanced/understanding_metrics.rst:0
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msgid ""
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"You can also have filters applied to activities individually, under "
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"*Domain*. A useful feature to specify an individual filter that will only be"
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" performed if the records satisfied both filters, the activity and its "
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"domain one."
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msgstr ""
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#: ../../marketing_automation/advanced/understanding_metrics.rst:0
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msgid ""
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"Example: for an activity sending an SMS, you could make sure a phone number "
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"is set to avoid triggering a SMS that would never be sent and crash."
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msgstr ""
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#: ../../marketing_automation/advanced/understanding_metrics.rst:64
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msgid ""
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"*Success* is the number of times the searching for participants - that match"
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" the filter(s) of that activity - was performed successfully in relation to "
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"the total number of participants."
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msgstr ""
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#: ../../marketing_automation/advanced/understanding_metrics.rst:65
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msgid ""
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"If a participant does not match the conditions, it will be added to "
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"*Rejected*."
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msgstr ""
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#: ../../marketing_automation/advanced/understanding_metrics.rst:71
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msgid ""
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"Hovering over the graph, you can see the number of successful and rejected "
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"participants, per day, for the last 15 days."
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msgstr ""
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#: ../../marketing_automation/advanced/understanding_metrics.rst:75
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msgid ""
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"Every time a new record is added to the *Target* model, it will be "
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"automatically added to the workflow, and, it will start the workflow from "
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"the beginning (parent action)."
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msgstr ""
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#: ../../marketing_automation/advanced/understanding_metrics.rst:79
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msgid ":doc:`../overview/automate_actions`"
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msgstr ""
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#: ../../marketing_automation/advanced/understanding_metrics.rst:80
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msgid ":doc:`../overview/segment`"
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msgstr ""
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#: ../../marketing_automation/advanced/understanding_metrics.rst:81
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msgid ":doc:`../overview/test`"
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msgstr ""
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#: ../../marketing_automation/overview.rst:3
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msgid "Overview"
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msgstr "Vue d'ensemble"
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#: ../../marketing_automation/overview/automate_actions.rst:3
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msgid "Automate Actions and Create a Workflow"
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msgstr ""
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#: ../../marketing_automation/overview/automate_actions.rst:4
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msgid ""
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"Automated workflows are a sign that you are building intelligent, data-"
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"driven, multifaceted campaigns to enable the delivery of the right message, "
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"to the right prospects, at the right time. It also speeds up processes and "
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"creates a seamless experience for employees."
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msgstr ""
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#: ../../marketing_automation/overview/automate_actions.rst:9
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msgid "Segment and create a campaign"
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msgstr ""
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#: ../../marketing_automation/overview/automate_actions.rst:10
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msgid "Go to :menuselection:`Campaigns --> Create`."
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msgstr ""
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#: ../../marketing_automation/overview/automate_actions.rst:12
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msgid ""
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"In the example below, the *Marketing Automation* application is fully "
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"integrated with *Contacts*."
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msgstr ""
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#: ../../marketing_automation/overview/automate_actions.rst:14
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msgid ""
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"But it can also be integrated with other apps like CRM, as long as they are "
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"installed in your database."
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msgstr ""
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#: ../../marketing_automation/overview/automate_actions.rst:23
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msgid ""
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"Depending on the criteria, the *target model updates itself* while the "
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"campaign is running. That means that every new record that meets the "
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"criteria will be added to the workflow."
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msgstr ""
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#: ../../marketing_automation/overview/automate_actions.rst:25
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msgid ""
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"Example: a campaign starts for leads that have no salesman assigned. If at "
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"some point, those leads get to have a salesman assigned to it, the campaign "
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"will stop running."
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msgstr ""
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#: ../../marketing_automation/overview/automate_actions.rst:29
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msgid "Create a parent activity and start to build a workflow"
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msgstr ""
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#: ../../marketing_automation/overview/automate_actions.rst:30
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msgid "Click on *Add new activity*."
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msgstr ""
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#: ../../marketing_automation/overview/automate_actions.rst:37
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msgid ""
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"*Trigger* is the field to set for the activity to start to de deployed."
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msgstr ""
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#: ../../marketing_automation/overview/automate_actions.rst:39
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msgid ""
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"Adopt an *Expiry Duration* if you would like to stop actions from being "
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"executed after a certain amount of time and in subsequence to the trigger."
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msgstr ""
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#: ../../marketing_automation/overview/automate_actions.rst:42
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msgid ""
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"Under *Domain* you can narrow down your target, even more, applying filters "
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"for this specific activity."
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msgstr ""
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#: ../../marketing_automation/overview/automate_actions.rst:47
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msgid "Add Child Activities"
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msgstr ""
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#: ../../marketing_automation/overview/automate_actions.rst:48
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msgid ""
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"A *child activity* is an action that will take place based on a condition."
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msgstr ""
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#: ../../marketing_automation/overview/automate_actions.rst:50
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msgid ""
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"You can either create or add a child activity if on the previous one: the "
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"email was opened or not, the email was replied or not, the link was clicked "
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"or not, the email bounced back."
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msgstr ""
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#: ../../marketing_automation/overview/automate_actions.rst:59
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#: ../../marketing_automation/overview/test.rst:53
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msgid ":doc:`segment`"
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msgstr ""
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#: ../../marketing_automation/overview/segment.rst:3
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msgid "Segment the Database with Filters"
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msgstr ""
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#: ../../marketing_automation/overview/segment.rst:4
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msgid "Filters let you reach a granular level of detail in your records."
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msgstr ""
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#: ../../marketing_automation/overview/segment.rst:7
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msgid "How to work with filters"
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msgstr ""
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#: ../../marketing_automation/overview/segment.rst:8
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msgid ""
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"When working with filters, you will see that some of the rules have an arrow"
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" button next to it, informing you that the parameter has more variables "
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"within it."
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msgstr ""
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#: ../../marketing_automation/overview/segment.rst:18
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msgid ""
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"More than one parameter line - *node* (+) - can be added under what is "
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"called a *branch* (...)."
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msgstr ""
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#: ../../marketing_automation/overview/segment.rst:19
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msgid "To exclude a *node* or a *branch*, click on *Delete node* (x)."
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msgstr ""
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#: ../../marketing_automation/overview/segment.rst:27
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msgid ""
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"Every time a new branch is created, you can choose if you would like the "
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"records to match *all* criteria of the upcoming rules, or *any*, meaning one"
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" rule or the other."
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msgstr ""
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#: ../../marketing_automation/overview/segment.rst:32
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msgid "Use cases"
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msgstr "Cas d'utilisation"
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#: ../../marketing_automation/overview/segment.rst:34
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msgid ""
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"**Scenario**: narrow the target down to new opportunities in the pipeline."
|
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|
msgstr ""
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|
#: ../../marketing_automation/overview/segment.rst:39
|
|
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|
|
msgid "**Scenario**: narrow the target down to suppliers."
|
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|
|
msgstr ""
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|
|
#: ../../marketing_automation/overview/segment.rst:44
|
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msgid ""
|
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|
|
"**Scenario**: narrow the leads down to the ones that contain a certain tag "
|
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|
"name."
|
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msgstr ""
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|
|
#: ../../marketing_automation/overview/segment.rst:49
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|
msgid ""
|
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|
|
"**Scenario**: narrow the target down to the attendees of a specific event "
|
|
|
|
|
|
"that purchase a specific category of ticket."
|
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msgstr ""
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|
|
#: ../../marketing_automation/overview/segment.rst:55
|
|
|
|
|
|
msgid "**Scenario**: narrow the target down to the employees who have kids."
|
|
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|
|
msgstr ""
|
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|
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|
|
|
|
#: ../../marketing_automation/overview/segment.rst:60
|
|
|
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|
|
msgid ""
|
|
|
|
|
|
"**Scenario**: narrow the target down to records with a helpdesk ticket "
|
|
|
|
|
|
"solved."
|
|
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|
|
msgstr ""
|
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|
|
|
|
|
|
#: ../../marketing_automation/overview/segment.rst:66
|
|
|
|
|
|
#: ../../marketing_automation/overview/test.rst:52
|
|
|
|
|
|
msgid ":doc:`automate_actions`"
|
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|
|
msgstr ""
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|
|
|
|
|
|
|
|
#: ../../marketing_automation/overview/test.rst:3
|
|
|
|
|
|
msgid "Launch a Test and Start a Campaign"
|
|
|
|
|
|
msgstr ""
|
|
|
|
|
|
|
|
|
|
|
|
#: ../../marketing_automation/overview/test.rst:4
|
|
|
|
|
|
msgid ""
|
|
|
|
|
|
"Before starting a campaign, launching a test allows you to run the workflow "
|
|
|
|
|
|
"on a test contact and view the sequence of events in action, avoiding "
|
|
|
|
|
|
"mistakes."
|
|
|
|
|
|
msgstr ""
|
|
|
|
|
|
|
|
|
|
|
|
#: ../../marketing_automation/overview/test.rst:8
|
|
|
|
|
|
msgid "Launch a test"
|
|
|
|
|
|
msgstr "Lancer un test"
|
|
|
|
|
|
|
|
|
|
|
|
#: ../../marketing_automation/overview/test.rst:9
|
|
|
|
|
|
msgid "Click on *Launch a test*."
|
|
|
|
|
|
msgstr ""
|
|
|
|
|
|
|
|
|
|
|
|
#: ../../marketing_automation/overview/test.rst:12
|
|
|
|
|
|
msgid ""
|
|
|
|
|
|
"Once you have selected the test contact, *Run* the parent activity and the "
|
|
|
|
|
|
"subsequent ones as needed. *Run* and *Stop* activities individually. To stop"
|
|
|
|
|
|
" the whole workflow click on *Stop*."
|
|
|
|
|
|
msgstr ""
|
|
|
|
|
|
|
|
|
|
|
|
#: ../../marketing_automation/overview/test.rst:22
|
|
|
|
|
|
msgid ""
|
|
|
|
|
|
"Launching a test does not add data to your metrics with the purpose of not "
|
|
|
|
|
|
"introducing wrong inputs to reports."
|
|
|
|
|
|
msgstr ""
|
|
|
|
|
|
|
|
|
|
|
|
#: ../../marketing_automation/overview/test.rst:27
|
|
|
|
|
|
msgid "Start and stop a workflow"
|
|
|
|
|
|
msgstr ""
|
|
|
|
|
|
|
|
|
|
|
|
#: ../../marketing_automation/overview/test.rst:28
|
|
|
|
|
|
msgid ""
|
|
|
|
|
|
"Click on *Start* to run the workflow, and on *Stop* to interrupt it. The "
|
|
|
|
|
|
"interruption and new start can happen at any moment. The current status will"
|
|
|
|
|
|
" be shown on the status bar."
|
|
|
|
|
|
msgstr ""
|
|
|
|
|
|
|
|
|
|
|
|
#: ../../marketing_automation/overview/test.rst:38
|
|
|
|
|
|
msgid "Participants and their specific workflow"
|
|
|
|
|
|
msgstr ""
|
|
|
|
|
|
|
|
|
|
|
|
#: ../../marketing_automation/overview/test.rst:39
|
|
|
|
|
|
msgid ""
|
|
|
|
|
|
"*Participants* are all the records that have ever been involved in the "
|
|
|
|
|
|
"campaign."
|
|
|
|
|
|
msgstr ""
|
|
|
|
|
|
|
|
|
|
|
|
#: ../../marketing_automation/overview/test.rst:47
|
|
|
|
|
|
msgid ""
|
|
|
|
|
|
"If you click on *Participants* and open a record, you will find the specific"
|
|
|
|
|
|
" activities the record went/are/will go through, as well as when the "
|
|
|
|
|
|
"workflow was triggered to him. If you wish to cancel an activity click on "
|
|
|
|
|
|
"*Cancel*."
|
|
|
|
|
|
msgstr ""
|
