msgid "Copy the tracking ID to insert it in Odoo."
msgstr ""
#: ../../website/optimize/google_analytics.rst:20
msgid "Go to the *Configuration* menu of your Odoo's Website app. In the settings, turn on Google Analytics and paste the tracking ID. Then save the page."
msgstr ""
#: ../../website/optimize/google_analytics.rst:27
msgid "To make your first steps in Google Analytics, refer to `Google Documentation. <https://support.google.com/analytics/answer/1008015?hl=en/>`__"
msgid "A preliminary step is creating a Google Analytics account and entering the tracking ID in your Website's settings (see :doc:`google_analytics`)."
msgid "Then you can create a Client ID. Enter the name of the application (e.g. Odoo) and the allowed pages on which you will be redirected. The *Authorized JavaScript origin* is your Odoo's instance URL. The *Authorized redirect URI* is your Odoo's instance URL followed by '/google_account/authentication'."
msgid "Go through the Consent Screen step by entering a product name (e.g. Google Analytics in Odoo). Feel free to check the customizations options but this is not mandatory. The Consent Screen will only show up when you enter the Client ID in Odoo for the first time."
msgid "Search Engine Optimization (SEO) is a set of good practices to optimize your website so that you get a better ranking in search engines like Google. In short, a good SEO allows you to get more visitors."
msgid "Some examples of SEO rules: your web pages should load faster, your page should have one and only one title ``<h1>``, your website should have a ``/sitemap.xml`` file, etc."
msgid "The Odoo Website Builder is probably the most SEO-ready CMS out there. We consider SEO a top priority. To guarantee Odoo Website and Odoo eCommerce users have a great SEO, Odoo abstracts all the technical complexities of SEO and handles everything for you, in the best possible way."
msgid "The time to load a page is an important criteria for Google. A faster website not only improves your visitor's experience, but Google gives you a better page ranking if your page loads faster than your competitors. Some studies have shown that, if you divide the time to load your pages by two (e.g. 2 seconds instead of 4 seconds), the visitor abandonment rate is also divided by two. (25% to 12.5%). One extra second to load a page could `cost $1.6b to Amazon in sales <http://www.fastcompany.com/1825005/how-one-second-could-cost-amazon-16-billion-sales>`__."
msgid "Fortunately, Odoo does all the magic for you. Below, you will find the tricks Odoo uses to speed up your page loading time. You can compare how your website ranks using these two tools:"
msgid "this CSS file is shared and cached amongst pages, so that when the visitor clicks on another page, the browser doesn't have to even load a single CSS resource."
msgid "**Pre-processed:** The CSS framework used by Odoo 9 is bootstrap 3. Although a theme might use another framework, most of `Odoo themes <https://www.odoo.com/apps/themes>`__ extend and customize bootstrap directly. Since Odoo supports Less and Sass, so you can modify CSS rules, instead of overwriting them through extra CSS lines, resulting in a smaller file."
msgid "**Concatenated:** every module or library you might use in Odoo has its own set of CSS, Less or Sass files (eCommerce, blog, theme, etc.) Having several CSS files is great for the modularity, but not good for the performance because most browsers can only perform 6 requests in parallel resulting in lots of files that are loaded in series. The latency time to transfer a file is usually much longer than the actual data transfer time, for small files like .JS and .CSS. Thus, the time to load CSS resources depends more on the number of requests to be done than the actual file size."
msgid "To address this issue, all CSS / Less / Sass files are concatenated into a single .CSS file to send to the browser. So a visitor has **only one .CSS file to load** per page, which is particularly efficient. As the CSS is shared amongst all pages, when the visitor clicks on another page, the browser does not even have to load a new CSS file!"
msgid "The CSS sent by Odoo includes all CSS / Less / Sass of all pages / modules. By doing this, additional page views from the same visitor will not have to load CSS files at all. But some modules might include huge CSS/Javascript resources that you do not want to prefetch at the first page because they are too big. In this case, Odoo splits this resource into a second bundle that is loaded only when the page using it is requested. An example of this is the backend that is only loaded when the visitor logs in and accesses the backend (/web)."
msgid "If the CSS file is very big, Odoo will split it into two smaller files to avoid the 4095 selectors limit per sheet of Internet Explorer 8. But most themes fit below this limit."
msgid "Then, a cached version is stored on the server side (so we do not have to pre-process, concatenate, minify at every request) and the browser side (so the same visitor will load the CSS only once for all pages he will visit)."
msgid "Most visitors to your website will only need the first two bundles, resulting in a maximum of two Javascript files to load to render one page. As these files are shared across all pages, further clicks by the same visitor will not load any other Javascript resource."
msgid "If you work in debug mode, the CSS and javascript are neither concatenated, nor minified. Thus, it's much slower. But it allows you to easily debug with the Chrome debugger as CSS and Javascript resources are not transformed from their original versions."
msgid "When you upload new images using the website builder, Odoo automatically compresses them to reduce their sizes. (lossless compression for .PNG and .GIF and lossy compression for .JPG)"
msgid "From the upload button, you have the option to keep the original image unmodified if you prefer to optimize the quality of the image rather than performance."
msgid "Odoo compresses images when they are uploaded to your website, not when requested by the visitor. Thus, it's possible that, if you use a third-party theme, it will provide images that are not compressed efficiently. But all images used in Odoo official themes have been compressed by default."
msgid "When you click on an image, Odoo shows you the Alt and title attributes of the ``<img>`` tag. You can click on it to set your own title and Alt attributes for the image."
msgid "Odoo's pictograms are implemented using a font (`Font Awesome <https://fortawesome.github.io/Font-Awesome/icons/>`__ in most Odoo themes). Thus, you can use as many pictograms as you want in your page, they will not result in extra requests to load the page."
msgid "If you activate the CDN feature in Odoo, static resources (Javascript, CSS, images) are loaded from a Content Delivery Network. Using a Content Delivery Network has three advantages:"
msgid "Split the resource loading on different services allowing to load more resources in parallel (since the Chrome limit of 6 parallel requests is by domain)"
msgid "You can configure your CDN options from the **Website Admin** app, using the Configuration menu. Here is an example of configuration you can use:"
msgid "The Odoo Website builder has been optimized to guarantee clean and short HTML code. Building blocks have been developed to produce clean HTML code, usually using bootstrap and the HTML editor."
msgid "As an example, if you use the color picker to change the color of a paragraph to the primary color of your website, Odoo will produce the following code:"
msgid "As of 2015, websites that are not mobile-friendly are negatively impacted in Google Page ranking. All Odoo themes rely on Bootstrap 3 to render efficiently according to the device: desktop, tablet or mobile phone."
msgid "As all Odoo modules share the same technology, absolutely all pages in your website are mobile friendly. (as opposed to traditional CMS which have mobile friendly themes, but some specific modules or pages are not designed to be mobile friendly as they all have their own CSS frameworks)"
msgid "Javascript, images and CSS resources have an URL that changes dynamically when their content change. As an example, all CSS files are loaded through this URL: `http://localhost:8069/web/content/457-0da1d9d/web.assets\\_common.0.css <http://localhost:8069/web/content/457-0da1d9d/web.assets_common.0.css>`__. The ``457-0da1d9d`` part of this URL will change if you modify the CSS of your website."
msgid "In addition to being fast, Odoo is also more scalable than traditional CMS' and eCommerce (Drupal, Wordpress, Magento, Prestashop). The following link provides an analysis of the major open source CMS and eCommerce compared to Odoo when it comes to high query volumes."
msgid "**/fr\\_FR** = the language of the page. This part of the URL is removed if the visitor browses the main language of the website (english by default, but you can set another language as the main one). Thus, the English version of this page is: https://www.mysite.com/shop/product/my-great-product-31"
msgid "**/shop/product** = every module defines its own namespace (/shop is for the catalog of the eCommerce module, /shop/product is for a product page). This name can not be customized to avoid conflicts in different URLs."
msgid "**my-great-product** = by default, this is the slugified title of the product this page refers to. But you can customize it for SEO purposes. A product named \"Pain carré\" will be slugified to \"pain-carre\". Depending on the namespace, this could be different objects (blog post, page title, forum post, forum comment, product category, etc)"
msgid "This could be useful to easily get shorter version of an URL and handle efficiently 301 redirects when the name of your product changes over time."
msgid "When an Odoo page has a pager, the page number is set directly in the URL (does not have a GET argument). This allows every page to be indexed by search engines. Example:"
msgid "Having the language code as fr\\_FR is not perfect in terms of SEO. Although most search engines treat now \"\\_\" as a word separator, it has not always been the case. We plan to improve that for Odoo 10."
msgid "In short, just change the title of a blog post or the name of a product, and the changes will apply automatically everywhere in your website. The old link still works for links coming from external website. (with a 301 redirect to not lose the SEO link juice)"
msgid "As of August 2014, Google started to add a ranking boost to secure HTTPS/SSL websites. So, by default all Odoo Online instances are fully based on HTTPS. If the visitor accesses your website through a non HTTPS url, it gets a 301 redirect to its HTTPS equivalent."
msgid "Having website that links to your own page plays an important role on how your page ranks in the different search engines. The more your page is linked from external and quality websites, the better is it for your SEO."
msgid "Every link you create manually when creating page in Odoo is \"dofollow\", which means that this link will contribute to the SEO Juice for the linked page."
msgid "But every link posted by a contributor that links to an external website is \"nofollow\". In that way, you do not run the risk of people posting links on your website to third-party websites which have a bad reputation."
msgid "Note that, when using the forum, contributors having a lot of Karma can be trusted. In such case, their links will not have a ``rel=\"nofollow\"`` attribute."
msgid "In this example, fr\\_FR is the language of the page. You can even have several variations of the same language: pt\\_BR (Portuguese from Brazil) , pt\\_PT (Portuguese from Portugal)."
msgid "To tell Google that the second URL is the French translation of the first URL, Odoo will add an HTML link element in the header. In the HTML <head> section of the English version, Odoo automatically adds a link element pointing to the other versions of that webpage;"
msgid "Google knows the different translated versions of your page and will propose the right one according to the language of the visitor searching on Google"
msgid "You do not get penalized by Google if your page is not translated yet, since it is not a duplicated content, but a different version of the same content."
msgid "When a visitor lands for the first time at your website (e.g. yourwebsite.com/shop), his may automatically be redirected to a translated version according to his browser language preference: (e.g. yourwebsite.com/fr\\_FR/shop)."
msgid "Odoo redirects visitors to their prefered language only the first time visitors land at your website. After that, it keeps a cookie of the current language to avoid any redirection."
msgid "To force a visitor to stick to the default language, you can use the code of the default language in your link, example: yourwebsite.com/en\\_US/shop. This will always land visitors to the English version of the page, without using the browser language preferences."
msgid "Every web page should define the ``<title>``, ``<description>`` and ``<keywords>`` meta data. These information elements are used by search engines to rank and categorize your website according to a specific search query. So, it is important to have titles and keywords in line with what people search in Google."
msgid "In order to write quality meta tags, that will boost traffic to your website, Odoo provides a **Promote** tool, in the top bar of the website builder. This tool will contact Google to give you information about your keywords and do the matching with titles and contents in your page."
msgid "In terms of SEO, content is king. Thus, blogs play an important role in your content strategy. In order to help you optimize all your blog post, Odoo provides a page that allows you to quickly scan the meta tags of all your blog posts."
msgid "This /blog page renders differently for public visitors that are not logged in as website administrator. They do not get the warnings and keyword information."
msgid "By default, all URLs will be in a single ``/sitemap.xml`` file, but if you have a lot of pages, Odoo will automatically create a Sitemap Index file, respecting the `sitemaps.org protocol <http://www.sitemaps.org/protocol.html>`__ grouping sitemap URL's in 45000 chunks per file."
msgid "``<lastmod>`` : last modification date of the resource, computed automatically based on related object. For a page related to a product, this could be the last modification date of the product or the page"
msgid "``<priority>`` : modules may implement their own priority algorithm based on their content (example: a forum might assign a priority based on the number of votes on a specific post). The priority of a static page is defined by it's priority field, which is normalized. (16 is the default)"
msgid "Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results."
msgid "Odoo implements micro data as defined in the `schema.org <http://schema.org>`__ specification for events, eCommerce products, forum posts and contact addresses. This allows your product pages to be displayed in Google using extra information like the price and rating of a product:"
msgid "**Odoo Slides**: publish all your Powerpoint or PDF presentations. Their content is automatically indexed on the web page. Example: `https://www.odoo.com/slides/public-channel-1 <https://www.odoo.com/slides/public-channel-1>`__"
msgid "**Odoo Forum**: let your community create contents for you. Example: `https://odoo.com/forum/1 <https://odoo.com/forum/1>`__ (accounts for 30% of Odoo.com landing pages)"
msgid "**Odoo Mailing List Archive**: publish mailing list archives on your website. Example: `https://www.odoo.com/groups/community-59 <https://www.odoo.com/groups/community-59>`__ (1000 pages created per month)"
msgid "The 404 page is a regular page, that you can edit like any other page in Odoo. That way, you can build a great 404 page to redirect to the top content of your website."
msgid "Odoo allows to link all your social network accounts in your website. All you have to do is to refer all your accounts in the **Settings** menu of the **Website Admin** application."
msgid "You can compare how your website rank, in terms of SEO, against Odoo using WooRank free services: `https://www.woorank.com <https://www.woorank.com>`__"
msgid "By default, your Odoo Online instance and website have a *.odoo.com* domain name, for both the URL and the emails. But you can change to a custom one (e.g. www.yourcompany.com)."
msgid "Your website address is as important to your branding as the name of your business or organization, so put some thought into changing it for a proper domain. Here are some tips:"
msgid "Feel free to buy an email server to have email addresses using your domain name. However don't buy any extra service to create or host your website. This is Odoo's job!"
msgid "Create a CNAME record *www.yourdomain.com* pointing to *mywebsite.odoo.com*. If you want to use the naked domain (e.g. yourdomain.com), you need to redirect *yourdomain.com* to *www.yourdomain.com*."
msgid "Until recently, Odoo users needed to use a third-party CDN service provider such as CloudFlare to enable SSL."
msgstr ""
#: ../../website/publish/domain_name.rst:89
msgid "It is not required anymore: Odoo generates the certificate for you automatically, using integration with `Let's Encrypt Certificate Authority and ACME protocol <https://letsencrypt.org/how-it-works/>`__. In order to get this, simply add your domain name in your customer portal (a separate certificate is generated for each domain name specified)."
msgstr ""
#: ../../website/publish/domain_name.rst:92
msgid "If you already use CloudFlare or a similar service, you can keep using it or simply change for Odoo. The choice is yours."
msgid "There are two ways to translate your website, you can do it manually or automatically with the Gengo App. If you want to do it automatically, go to the **App** module and Install **Automated translations through Gengo Api** and **Website Gengo Translator**. If you want to do it manually, don't install anything, and follow the next step."
msgid "You will see that Now, next to English there is also French, which means that the page for the translation has been created. You can also see that some of the text has been translated automatically."
msgid "There, if you have installed the Gengo Translator, You will see that next to the **Translate** button you also have a button **Translate automatically**. Once you click on that button, you will be asked some information on your account. If you don't have an account yet, go to `*https://gengo.com/auth/form/login/* <https://gengo.com/auth/form/login/>`__ in order to create one. You need to ask for a public key and a private key."
msgid "Now you can see that most of the content is highlighted in yellow or in green. The yellow represents the content that you have to translate by yourself. The green represents the content that has already been translated automatically."
